When to use
- "My app is launching on the App Store / Play Store, how do I do ASO"
- "Keyword rankings won't go up"
- "Need a cold start plan (0 downloads → 10k)"
- "How do I build a TikTok creator matrix"
- "How do I do multi-angle UGC distribution"
Core 4 layers
Layer 1: Metadata (product layer)
- App name ≤ 30 characters, put the main keyword first
- Subtitle ≤ 30 characters, secondary keywords
- Description ≤ 4000 characters (iOS) / 4000 characters (Android), the first 3 lines determine CTR
- Keyword field (iOS only) ≤ 100 characters, separated by ",", no duplicate words allowed
Layer 2: Creative (visual layer)
- Screenshot 1: core pain point / result (determines 80% of CTR)
- Screenshot 2-5: features + data + social proof
- Preview video 15-30s, the first 3s determine retention
Layer 3: Rating (trust layer)
- Push for 100+ ratings in the first month (seed user incentives)
- Respond quickly to negative reviews (developer reply rate affects recommendations)
- Continuously maintain 4.5+ stars
Layer 4: Traffic (traffic layer)
- UGC creator matrix: TikTok / Xiaohongshu / Instagram, 50 mid-tier creators > 1 big influencer
- Multi-angle UGC distribution: encourage different creators to start from their own authentic perspectives, covering different usage scenarios (each person creates independent content, meeting platform originality requirements)
- TikTok ad spend：Spark Ads > Feed Ads
- ASA（App Store Ads）: keyword bidding, enter from low-competition long-tail terms
In-depth reference
📂 https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-aso-growth
references/full-guide-zh.md— complete Chinese guide (including Teacher Wang Hengjia's 2026-03 meeting notes)
Cold start 30-day cadence
| Week | Action |
|---|---|
| W1 | Metadata finalized + launch → ASA small-budget keyword testing |
| W2 | UGC creator BD (20 mid-tier) |
| W3 | UGC publishing peak + TikTok ad spend begins |
| W4 | Data review → define Metadata v2 / creator v2 |
Cascading recommendations
- Keyword research needs SERP →
gr-seo-patrol(run on mobile) - Content production →
gr-blog-post(do landing page SEO to capture long-tail) - PMF feedback →
gr-user-interview - Competitor app analysis →
gr-competitor(use actionbook to scan competitors' screenshots / descriptions)
Anti-patterns
- ❌ Only optimizing metadata without doing UGC (pure ASO ceiling = Top 50 in the industry category)
- ❌ Hard-brushing downloads (Apple's algorithm can detect it, the consequence is removal from the store)
- ❌ Copy-pasting the same content across multiple accounts (platform deduplication reduces weight; every creator must produce genuinely independent content)
- ❌ Ignoring bad reviews (if bad reviews go unanswered, ratings will slowly drop)
- ❌ Dumping the entire ASA budget at once (test in batches by keyword)