Goal
Stably produce titles with high click willingness, without excessive clickbait, and consistent with the official account context, and clearly recommend the optimal solution.
Input
- Confirmed topic and outline
- Target readers
- Article goal
- Writing style DNA
- Optional risk boundaries
Workflow
- First distill the article promise, emotional points, contrast points, and reader benefits.
- Use
references/title-rubric.mdto generate 8 titles, covering different intensity levels. - Filter out titles that violate hard constraints.
- Score the retained titles item by item, and recommend 1 best title.
- At the same time, provide 1 more steady version and 1 more strongly viral version.
Output contract
Title StrategyTitle Candidates x8Best Title RecommendationSafer AlternativeStronger AlternativeEliminated Titles And Why
Hard constraints
- Must generate exactly 8 titles.
- Titles must not contain quotation marks.
- Titles must not contain colons.
- Titles must not contain dashes.
- If two or more clauses appear in a title, commas must be used between clauses.
- Titles must have emotion or contrast.
- Moderate exaggeration is allowed, and high-emotion expressions may be used, such as strong-feeling sentence patterns like "this is the best article I have ever read", "I saw the door to a new world", and "I was shocked".
- Exaggeration must still be consistent with the body text content, and clicks must not be created by fabricating benefits or fictional results.
- Titles must be consistent with the true content of the article.
Boundaries
- Do not write an outline, and do not write the body text.
- If the topic has not been decided yet, first hand it to
wechat-topic-outline-planner。
Reference files
- Title scoring:
references/title-rubric.md