Business Types
SaaS
- Pillar pages for top-of-funnel keywords ("what is X")
- Comparison pages ("X vs Y")
- Use-case pages ("X for [industry]")
- Integration pages (one per major integration)
- Help docs with Article schema
- Free tools for backlinks
Local
- GBP optimization (categories, hours, photos, posts)
- NAP consistency across web (citations)
- Location pages (one per service area, ≤ 50)
- Local schema (LocalBusiness, Service, Review)
- Reviews acquisition strategy
- Local backlinks (chamber of commerce, local press)
E-commerce
- Category page SEO (intro copy, filters indexable strategy)
- Product schema with AggregateRating
- Review schema
- Faceted navigation rules (canonical, noindex)
- Out-of-stock handling
- Internal search query optimization
Publisher
- NewsArticle schema
- sitemap-news.xml
- Author pages with Person schema + sameAs
- Topic hubs (pillar/cluster)
- AMP (optional, depends on traffic source mix)
- Google News inclusion request
Agency
- Case studies as pillar content
- Service pages (one per offering)
- Team pages with Person schema
- Industry expertise pages
- Thought leadership (blog)
- Local SEO if regional presence
90-Day Template
- Weeks 1-2: Audit + technical fixes
- Weeks 3-4: Foundation content (pillar pages)
- Weeks 5-8: Cluster content + internal linking
- Weeks 9-12: Outreach, backlinks, monitoring