seo-ecommerce

E-commerce SEO

Product Pages

• Product schema with offers, aggregateRating, review, brand
• BreadcrumbList schema
• Unique meta title/description per product
• Canonical to self (not category)
• Reviews above the fold (with schema)
• Out-of-stock: keep page, set availability: OutOfStock, link to alternatives

Category Pages

• Intro paragraph 150-300 words (above products)
• H1 with category keyword
• Pagination: rel="canonical" on each paginated page (Google deprecated rel=next/prev)
• Filter URLs: see Faceted Navigation below

Faceted Navigation Rules

Filter combo	Action
1-2 filters (popular)	Index, unique meta, custom canonical
3+ filters	noindex, follow
Sort params (?sort=)	Canonical to clean URL
Pagination	Canonical to self, no noindex

Internal Search

• Block /search?q=* in robots.txt (avoid index bloat)
• But optimize top searched terms as static pages

Schema Templates

• templates/json-ld/product.json
• templates/json-ld/breadcrumb.json

Marketplaces

• Amazon: A+ Content, backend keywords
• Etsy: tags, attributes, video listings
• eBay: item specifics, gallery photos