Strategic content planning that transforms chaos into a systematic operation.
When to Use
- Planning weekly/monthly content
- Auditing existing content performance
- Developing content pillar frameworks
- Building editorial calendars
- SEO-driven content planning
Content Pillar Framework
The Four Pillars
| Pillar | Focus | Frequency |
|---|---|---|
| Educational | Tutorials, guides, how-tos | 2x/week |
| Thought Leadership | Vision, analysis, predictions | 1x/week |
| Product | Announcements, case studies | 1x/week |
| Community | Interviews, showcases, Q&As | 1x/week |
Quick Start
## This Week's Content Plan
### Monday - Educational
- Topic: "How to [Skill]"
- Keywords: [primary], [secondary]
- Status: Draft
### Wednesday - Thought Leadership
- Topic: "Why [Take]"
- Angle: Contrarian view on [trend]
### Friday - Community
- Topic: Interview with [Creator]
SEO Checklist
- Primary keyword in title (front-loaded)
- Keyword in first 100 words
- 3-5 H2s with related keywords
- Internal links to 3+ related posts
- FAQ section with schema markup
Examples
- "Plan my content for next week" → Generate weekly calendar
- "Audit my existing blog posts" → Analyze gaps and opportunities
- "Create a content pillar strategy" → Map content to themes
Guidelines
- Balance pillars for well-rounded authority
- Batch similar content types together
- Repurpose across formats (blog → social → email)
- Track performance and iterate