mimeng-writing

Mimeng Writing Techniques - A Guide to Creating 100,000+ Viral Articles

I. Headline Creation Techniques (Determines 80% of Click-Through Rate)

0. The Underlying Cognition of Headlines (Establish the Inner Method First)

The Essence of a Headline

A headline is not a summary of the article,a headline is bait. Its only purpose is to make people click in.

The Core Characteristics of Mimeng's Headlines

Through analyzing a large number of headlines, it was found that Mimeng's headlines have 5 major commonalities:

Characteristic 1: Strong Emotional Impact

• Not calm narration, but emotional outburst
• Commonly used emotional words: how dare you/ who do you think you are/ not as good as/ cannot give/ endure through
• Make readers feel anger/ grievance/ helplessness/ resistance at first glance

Characteristic 2: Views That Violate Common Sense

• "Rich men like ugly women" ← breaks cognition
• "Getting through the hard days is an even harder day" ← anti-chicken soup
• "Queuing for divorce on Qixi" ← reverse holiday
• Core: Say counterintuitive things to create cognitive dissonance

Characteristic 3: Colloquial and Conversational Feel

• Not "On the Moral Dilemma of Not Repaying Borrowed Money"
• But "You're so rich, how dare you urge me to repay the money?"
• Like a friend complaining to you, not writing a thesis

Characteristic 4: Concrete Scenes Rather Than Abstract Concepts

• Not "The Dilemma of Marriage"
• But "On Qixi, I Was Queuing for Divorce at the Civil Affairs Bureau"
• Make readers immediately picture the scene in their minds

Characteristic 5: A Posture of Speaking for the Weak

• "Many people bully me, who do you think you are" ← vents anger for those being bullied
• "Pouring your heart out to a scumbag is not as good as sleeping with your bestie" ← supports hurt girls
• Readers will feel "this is speaking for me"

The Three Underlying Logics of Headline Creation

Logic 1: Pain Points > Sweet Points

• Writing gratification is not as good as writing pain
• An article about "showing affection on Qixi" is less attractive than "queuing for divorce on Qixi"
• Because only pain needs to be seen and healed

Logic 2: Conflict > Harmony

• There must be an opposing side
• "You're so rich" vs "urging me to repay the money"
• "Pouring your heart out to a scumbag" vs "sleeping with your bestie"
• No conflict = no clicks

Logic 3: Emotion > Information

• A headline does not convey information, it conveys emotion
• "How to handle the problem of not repaying borrowed money" ← informational, calm, unattractive
• "You're so rich, how dare you urge me to repay the money?" ← emotional, angry, makes you want to click in

Headline Testing Standards (Self-Check List)

Seeing this headline, readers will:

• Emotional reaction: angry/ resonant/ curious/ shocked
• Cognitive conflict: "How is that possible?" "No way?"
• Self-identification: "This is me!" "I've encountered this too!"
• Impulse to share: "Must forward this to XX"

If none of the 4 are present, the headline fails. If 2 or more are present, it is qualified. If all are present, it is a viral hit.

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1. The Seven Major Headline Formulas

Formula 1: Counterintuitive Shock Type

Structure: You might not believe it, but + cognition-overturning viewpoint Examples:

• "You might not believe it, but wealthy men like ugly women."
• "Female PhDs are more likely to marry into wealthy families than internet celebrities."

Key Points:

• Break the public's fixed perceptions
• Create a sense of cognitive dissonance
• Trigger the doubt of "How is that possible?"

Formula 2: Conversational Accusation Type

Structure: You are so X + how can you have the nerve to + Y Examples:

• "You are so rich, how can you have the nerve to urge me to pay you back?"
• "You are so outstanding, how can you have the nerve to let your girlfriend suffer?"

Key Points:

• Direct second-person accusation
• Create moral pressure
• Imply a value judgment

Formula 3: Reverse Holiday Marketing Type

Structure: Holiday name + opposite behavior Examples:

• "Qixi, I am lining up at the civil affairs bureau to divorce."
• "Valentine's Day, I deleted his WeChat."

Key Points:

• Use holiday hot topics
• Create contrast and conflict
• Stimulate curiosity

Formula 4: Tough Declaration Type

Structure: There are many people who XXX + who do you think you are Examples:

• "There are many people who bully me, who do you think you are?"
• "There are many people who look down on me, who do you think you are?"

Key Points:

• Show a tough attitude
• Satisfy readers' sense of gratification
• Speak for disadvantaged groups

Formula 5: Anti-Chicken Soup + Sang Culture Type

Structure: Get through X + is a more X X Examples:

• "Get through the hard days, and it is even harder days."
• "Get through the hardest moment, and it is an even harder moment."

Key Points:

• Break inspirational chicken soup
• Stay close to real life
• Trigger resonance with sang culture

Formula 6: Contrast Replacement Type

Structure: Give your heart and soul to A + is not as good as doing X for B Examples:

• "Giving your heart and soul to a scumbag is not as good as sleeping with your bestie."
• "Working yourself to death for your boss is not as good as going all out for yourself."

Key Points:

• Strong A/B contrast
• Rearrangement of values
• Clear action suggestion

Formula 7: Conditional Compensation Type

Structure: Cannot give you A + then give you B Examples:

• "If I cannot give you a marriage certificate, then I will give you a property certificate!"
• "If I cannot give you love, then I will give you bread."

Key Points:

• Acknowledge flaws
• Provide alternatives
• Create suspense

2. Title Creation Principles

Essential Elements:

• ✅ Sense of conflict (create contradiction)
• ✅ Resonance point (hit the pain point)
• ✅ Topic value (discussable)
• ✅ Emotional value (trigger emotions)

Taboos:

• ❌ Flat narration
• ❌ Vague wording
• ❌ Overly literary
• ❌ Clickbait (content mismatch)

3. Advanced Techniques for Title Creation

Technique 1: Keyword front-loading method

Put the most impactful words at the front

• ❌ "The Qixi Festival when I was queuing at the Civil Affairs Bureau to divorce"
• ✅ "Qixi Festival, I was queuing at the Civil Affairs Bureau to divorce"

Technique 2: Create a suspense gap

Leave a "why" to make readers curious

• "Getting through hard days is harder days" ← Why would it be harder?
• "Rich men like ugly women" ← Why would they like them?

Technique 3: Use contrast and反差

Put two things that should not be together

• "Qixi Festival" (romantic) vs "divorce" (breakup)
• "Rich men" (high standards) vs "ugly women" (low value view)
• "Giving your heart and soul" (deep affection) vs "sleeping around" (casual)

Technique 4: Second-person questioning

Use "you" to talk directly and create a sense of immersion

• "You're so rich, how can you have the nerve to urge me to pay back the money?"
• "Who do you think you are"

Technique 5: Numbers enhance credibility

Use numbers moderately in titles (but not too many)

• "7 traits that make rich men fall for you" ← Don't do this, it's too much like clickbait
• Mimeng rarely uses numbers, and more often uses emotional words

Technique 6: Hot topic grafting method

Combine current events and pain points

• The holiday "Qixi Festival" + the pain point of divorce
• "Bezos' divorce" + the pain point of aesthetic views

4. The five dimensions of title creation

Dimension 1: Conflict intensity (1-10 points)

• 1-3 points: Too bland, no one reads
• 4-6 points: A bit interesting, may click
• 7-8 points: Obvious conflict, most will click
• 9-10 points: Extreme conflict, must click but may be excessive

Case scoring:

• "How to handle the problem of borrowing money" - 2 points
• "What to do if a friend borrows money and doesn't pay it back" - 5 points
• "You're so rich, how can you have the nerve to urge me to pay back the money?" - 9 points

Dimension 2: Emotional intensity (1-10 points)

How strong is the emotion the title brings?

• "There are many people who bully me, who do you think you are" - 9 points (anger)
• "Qixi Festival, I was queuing at the Civil Affairs Bureau to divorce" - 8 points (bleakness)
• "Giving your heart and soul to a scumbag is not as good as sleeping with a bestie" - 7 points (realization)

Dimension 3: Pain point accuracy (1-10 points)

How many people's pain points can it hit?

• "Getting through hard days is harder days" - 9 points (everyone has this)
• "You're so rich, how can you have the nerve to urge me to pay back the money?" - 8 points (many people have experienced this)

Dimension 4: Topic controversy (1-10 points)

How much discussion can it spark?

• "Rich men like ugly women" - 10 points (absolutely controversial)
• "If I can't give you a marriage certificate, then I'll give you a property certificate" - 8 points (value controversy)

Dimension 5: Desire to spread (1-10 points)

After seeing it, do you want to repost it?

• It makes people want to send it to specific people to read
• "You're so rich..." → send it to someone who borrowed money and didn't pay it back
• "Giving your heart to a scumbag..." → send it to a heartbroken bestie

5. A/B testing thinking for titles

The Mimeng team prepares multiple candidate titles and chooses the best one after internal testing.

Different title versions for the same topic:

Topic: Borrowing money and not paying it back

• Version A: "What to do if a friend borrows money and doesn't pay it back" ← Too bland
• Version B: "Borrowing money is easy, repaying it is hard" ← too mediocre
• Version C: "You're so rich, how do you have the nerve to urge me to repay?" ← ✅ optimal

Topic: Marital predicament

• Version A: "Cold violence in marriage" ← too serious
• Version B: "Marriage is easy, getting along is hard" ← too chicken-soup
• Version C: "Qixi, I'm in line at the civil affairs bureau to divorce" ← ✅ optimal

Testing method:

1. Show the title to 3-5 friends (without showing the content)
2. Ask: Would you click on it?
3. Ask: After reading, would you share it?
4. Pick the highest-scoring one

6. Degree of match between title and content

Important principle: The title can be exaggerated, but it must not deceive

Good match:

• Title: "You're so rich, how do you have the nerve to urge me to repay?"
• Content: It really tells various extreme cases of borrowing money and not repaying it ✅

Bad match(Clickbait):

• Title: "You're so rich, how do you have the nerve to urge me to repay?"
• Content: Talks about how to manage finances... ❌

Mimeng's balancing act:

• The title carries emotion, but the content has story support
• The title has conflict, but the content has logical argumentation
• The title looks excessive, but after reading it you feel "that's right"

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II. Opening design techniques (the first 3 paragraphs determine the bounce rate)

1. Five golden openings

Type 1: Problem explosion style

Structure: A small everyday problem → detonate emotions Case:

问大家一个生活小常识啊。
AK47去哪里买?
今天下午，我本来正在写今天要发的文章，
中途一个同事在群里发了几张截图，我一看就炸了。

Technique:

• Use an absurd question to attract attention
• Quickly get into the topic
• Show real emotion

Type 2: Scene immersion style

Structure: Common experience + I'm the same Case:

应该大部分女生都跟闺蜜睡过吧。
我说的是，睡一张床，盖着被子聊天，那种睡。
从小到大，我都喜欢去闺蜜家睡觉...

Technique:

• Start from a shared experience
• Create a sense of closeness
• Lead into a personal story

Type 3: Suspense hook style

Structure: An abnormal scene + why Case:

这样好的天气里，我要参加一个初中同学的葬礼。
人回忆最丰盛的时刻除了分手、结婚和临终，
还有一个，就是在熟人的葬礼上。

Technique:

• Create suspense
• Arouse curiosity
• Emotional buildup

Type 4: Direct pain point style

Structure: Name the problem + show evidence Case:

今天七夕。
很多人会在今天结婚，这毋庸置疑。
然而，有人会在七夕这天离婚吗?
带着这个疑问，今天我和我的同事分成三组，
分别到北京三个婚姻登记处实地采访。

Technique:

• Throw out a controversial topic
• Use on-the-ground investigation to enhance authenticity
• Create contrast

Type 5: Cognitive subversion style

Structure: Common sense → but the fact is... Case:

来吧，今天我们来讨论一个永恒的话题:
到底要怎样才能嫁给有钱人?
要腿长两米、胸围36E，还是长得像范冰冰?
正确答案是: 都!不!是!

Technique:

• Set up conventional expectations
• Forcefully overturn them
• Create surprise

2. The golden structure of the opening three paragraphs

Paragraph 1: Throw out the hook (question/scene/suspense) Paragraph 2: Create conflict (but/however/as a result) Paragraph 3: Emotional explosion (I exploded the moment I saw it/damn/oh my god)

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III. Emotional mobilization techniques (make readers finish reading while cursing)

1. Emotional ladder design

Complete emotional curve:

平静铺垫 → 小冲突 → 愤怒爆发 → 极度绝望 → 反转惊喜 → 温情治愈

Case analysis("There are many people who bully me, who do you think you are"):

• Calm: Attending a funeral and recalling the past
• Minor conflict: Being bullied by a monkey and eating chalk
• Anger: He Wei betrayed me and hit me with a stick
• Despair: A friend became the person I hate most
• Twist: It turns out it was to protect me
• Healing: Understanding his good intentions

2. Creating emotional explosion points

Technique 1: Screenshots of chat records

Usage: Show real conversations so readers can see the "toxic person" with their own eyes Example: Chat records of borrowing money and not paying it back

• "When you say it like that, you're being a bit aggressive"
• "When I borrowed money from you, you said there was no rush"
• "It's not that I don't want to pay it back, it's that I really can't"

Effect: More impactful than narration; readers will be furious

Technique 2: Detailed description to create a vivid picture

Example:

"他一手捏开我的嘴，一手抓起讲台上的粉笔塞进我嘴里。
我的舌尖刚碰到粉笔就被吸走了水分，
粗粒的质感剐蹭着我的喉咙。"

Key points:

• Engage the five senses (touch/taste)
• Slow-motion description
• Make readers feel it personally

Technique 3: Explosive punchlines

Structure: Short sentences + parallelism + twist Example:

"我和你，已经无架可吵。
我和你，已经无话可说。"

"在坏人面前，我们不能示弱。
在父母面前，我们忙着逞强。
只有在闺蜜面前，我们才能暴露脆弱。"

Technique:

• Use short sentences to enhance rhythm
• Use parallelism to create momentum
• The last sentence twists or elevates

3. Emotional intensifier word bank

Anger category:

• Damn / Shit / WTF / Furious / Want to spit blood / Want to pull out a gun and shoot the other person
• Idiot / Toxic person / Bitch / Scumbag / Trash

Despair category:

• Breakdown / Suffocating / Heart dead / Powerless / Darkness / Invisible

Surprise category:

• Oh my god / Damn / Heart moved / Fell in love / Heart-piercing

Principles of use:

• Real and colloquial
• Not pretentious
• Fits the character's identity

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IV. Storytelling techniques (make people cry)

1. Choice of narrative perspective

Perspective 1: First-person observer (most commonly used)

Structure: "My colleague/friend/reader..." Advantages:

• Maintains objectivity
• Enhances realism
• Facilitates comments from multiple angles

Example:

"我同事楚楚也讲了她和闺蜜的事。
她从山东来北京，第一次来大城市，心里挺没底的。
3个月实习期结束那天，发生了一件好事，和一件坏事..."

Perspective 2: Omniscient perspective (used for in-depth stories)

Usage: Directly tell the protagonist's story Example: "The story of Zhang Wei and Li Fang"

2. Suspense-setting techniques

Layer-by-layer progression method

Structure:

• Surface suspense: Why did He Wei hit me?
• Deeper suspense: What did he do to keep me from being bullied?
• Ultimate twist: It turns out he became the school bully to protect me

Key points:

• Immediately set a new suspense after each one is resolved
• The final twist must be reasonable and moving
• Foreshadowing must be planted naturally

Information gap creation method

Technique: What readers know ≠ what the protagonist knows Example:

"何畏说，我不要再哭了，我不要再过这样的日子。"
(读者以为何畏要逃避)
后来发现: 他是要变强大来保护"我"

3. Principles of detailed description

Magnify key details

Example:

"何畏指着手心的黑色烟疤，说，
你看，像不像一颗按钮?
只要按一下，就可以重启你的人生了。"

Key points:

• Choose symbolic details
• Repetition reinforces impression
• Final elevation

Engage the five senses

• Sight: Red ink flows down along the eyebrows
• Touch: Coarse chalk scrapes the throat
• Hearing: The door is locked from the outside with a "smack"
• Smell: The burnt smell of a cigarette butt scorching the skin
• Taste: Chalk absorbs the moisture from the tip of the tongue

4. Dialogue design techniques

Three golden principles of dialogue

1. Short: Each line no more than 15 characters
2. Conflict: There must be confrontation
3. Information value: Drive the plot forward

Good dialogue:

"你不相信我?"
"如果你不信任我，我还如何坚持下去。"

Bad dialogue(avoid):

"我觉得你好像不太相信我的样子..."
"我只是有点担心..."

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V. Punchline refinement techniques

1. Punchline creation formulas

Formula 1: Contrast reversal style

Structure: We thought A, but actually B Example:

• "What is borrowed is money, but what is paid is friendship"
• "For people in love, today is Qixi. For people not in love, today is just Monday"

Formula 2: Parallelism elevation style

Structure: A is X, B is Y, C is Z Example:

"我和你，会渐行渐远;
而闺蜜，我们会一睡如故。"

Formula 3: Paradox creation style

Structure: The more X, the more Y (contrary to common sense) Example:

• "What gets you through the hard days is even harder days"
• "Divorced people arrive especially early, because they do not want to stay even a moment longer"

Formula 4: Conclusion declaration style

Structure: All X are Y Example:

• "All betrayal is long premeditated"
• "Some people keep disguising themselves just to keep one person from being hurt"

2. Placement of punchlines

Placement 1: End of paragraph (reinforce memory) Placement 2: After an emotional climax (the finishing touch) Placement 3: End of the whole text (elevate the theme)

Density: 1 punchline every 300 characters

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VI. Ending design techniques

1. Four classic endings

Type 1: Reversal elevation style

Structure: Main storyline ends + unexpected reversal + value elevation Example:

"也许，有些人，一直伪装自己，
只是想让一个人，不受伤害，不再哭。"

Type 2: Punchline highlight style

Structure: Summarize the theme + end with a punchline Example:

"我们最怕的，不是钱没了，
而是朋友也没了。"

Type 3: Call to action style

Structure: Give advice + encourage action Example(Article on borrowing money and not repaying it):

"对付不还钱的人，只有几种办法:
1. 不借
2. 以牙还牙
3. 只给一次机会
4. 让对方填借钱申请表"

Type 4: Open-ended reflection style

Structure: Pose a question + do not give an answer Example:

"钱与尊严，挣脱与代价。
哪个更重要，你想好没有?"

2. Ending taboos

❌ Preachy ending: "So we should..." ❌ Repeating nonsense: Restating the views of the whole text ❌ Sudden chicken soup: Depressing at first, then suddenly inspirational ❌ Strong start, weak finish: Wrapping up hastily

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7. Mining Emotional Resonance Points

1. Ten Major Pain Point Themes

Theme 1: Being bullied/deceived

Pain point: The helplessness of the weak Resonance: "I've been treated like this too" Case: A school bullying story

Theme 2: Betrayal by friends

Pain point: Collapse of trust Resonance: "The most painful thing is being hurt by a friend" Case: Borrowing money and not repaying it, business betrayal

Theme 3: Marriage dilemma

Pain point: Fear of marriage Resonance: "Marriage is really hard" Case: Queuing for divorce on Qixi

Theme 4: Class anxiety

Pain point: The cost of moving across classes Resonance: "Being poor is really scary" Case: The story of Zhang Wei and Li Fang

Theme 5: Women's dilemma

Pain point: Limitations brought by gender Resonance: "It's too hard to be a woman" Case: Differences in aesthetics in China vs. abroad

Theme 6: Trauma from the family of origin

Pain point: Childhood shadows Resonance: "I've had this experience too" Case: Xiaoye's obsession with houses (father ran away with someone and sold the house)

Theme 7: Social injustice

Pain point: Dignity trampled on Resonance: "This society is just like this" Case: Rich men cheating, inequality of power

Theme 8: True and false best friends

Pain point: The preciousness of female friendship Resonance: "Thankfully I have a best friend" Case: The best friend companionship series

Theme 9: Conflict in views on money

Pain point: The contradiction between money and feelings Resonance: "Talking about money hurts feelings" Case: Borrowing money, buying a house

Theme 10: Social aesthetic violence

Pain point: Appearance anxiety Resonance: "I'm not pretty enough so..." Case: Rich men's aesthetics

2. Techniques for Creating Resonance Points

Technique 1: Make pain points specific

Wrong: "Life is hard" Correct: "It's the end of the year, I can't get a train ticket, I don't have enough money on me, can you pay me back the 1,000 yuan you borrowed from me first?"

Technique 2: Put yourself in the reader's perspective

Use: "Have you ever encountered..." Effect: Let readers identify themselves with the situation

Technique 3: Use hot topics

Method: Bezos's divorce → triggers discussion of marriage/aesthetics/class Key point: React quickly, ride the trend

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8. Narrative Rhythm Control

1. Mixing long and short sentences

Fast rhythm(Create tension):

"他走了。
所有人都找不到他。
一个礼拜后，小叶收到老白的短信:我结婚了。"

Slow pace(Build atmosphere):

"小叶鼻子发酸，没想到老白消失的这些天，
给自己做了最周全的安排。"

2. Plot density design

Dense plot zone(Climax): One twist every 50 characters Relaxed transition zone(Setup): Environmental/psychological description

3. Timeline design

Technique 1: Flashback to create suspense

Case:

"这样好的天气里，我要参加一个初中同学的葬礼"
(先说结果)
"还记得是初一的分班考试..."
(再讲原因)

Technique 2: Interpolation to enrich the background

Usage: Insert memories while the story is in progress Marker: "Remember...", "Back then..."

Technique 3: Timestamps to enhance realism

Case:

"上午10点 - 北京东城区婚姻登记处
上午11点 - 北京朝阳区婚姻登记处
下午2点 - 北京西城区婚姻登记处"

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Nine, Techniques for Creating Realism

1. Making details realistic

Make brands/locations specific

Wrong: "Go to the mall to buy clothes" Correct: "Buy clothes at the ZARA in Chaoyang Joy City"

Wrong: "Drive a luxury car" Correct: "Driving a FAW Mazda CX-4"

Make numbers precise

Wrong: "Borrowed a lot of money" Correct: "Borrowed 1,000 yuan"

Wrong: "Very expensive" Correct: "Robot vacuum 1,299 yuan"

2. Colloquial dialogue

Formal(Avoid):

"我认为你的这种行为非常不妥当"

Colloquial(Recommended):

"你这么说就有点咄咄逼人了"

3. Evidence display

• Screenshots of chat records
• News report links
• On-site interview records
• Detailed description of time and place

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Ten, Techniques for Conveying Values

1. Hide the preaching

Wrong way:

"所以我们应该珍惜友谊，不要被金钱污染..."

Correct way:

(通过故事自然展现)
"借的是钱，付出的利息却是友情"

2. Balance multiple perspectives

Pro side's view: Should pay back the money Con side's view: Friends shouldn't be too calculating Mimeng's view: What should be repaid must be repaid, but what's more terrifying is losing a friend

Technique: Not black and white, but multi-layered understanding

3. Balance emotion and reason

Emotional part(60%): Story, anger, resonance Rational part(40%): Analysis, suggestions, elevation

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Eleven, Practical Creation Process

Step 1: Choose a topic (find the pain point)

Methods:

• Observe hot topics in life
• Collect messages from the backend
• Trending topic lists
• Refine personal experiences

Standard: Can it make 90 out of 100 people say "yes, yes, yes"

Step 2: Draft the title (determines life or death)

Process:

1. Write 10 candidate titles
2. Apply the 7 major formulas
3. Test 3 with friends
4. Choose the one with the highest click-through rate

Checklist:

• Is there conflict?
• Is there a pain point?
• Is there a topic?
• Is there emotion?

Step 3: Build the framework (determine the structure)

Universal structure:

开头: 抛钩子(3段)
├─ 问题/场景/悬念
├─ 制造冲突  
└─ 情绪爆发

主体: 故事/案例(5-8段)
├─ 故事1(铺垫)
├─ 故事2(升级)
├─ 故事3(高潮)
└─ 金句穿插

结尾: 升华(2-3段)
├─ 反转/金句
├─ 价值观输出
└─ 行动建议(可选)

Step 4: Write the first draft (pour in emotion)

Key points:

• Finish it in one go, don't stop
• Write with the most genuine emotions
• Don't deliberately pursue literary flair
• Write what you believe in

Step 5: Revising (Three-Pass Method)

First pass: Cut the fluff

• Delete all "so" and "then"
• Delete all unnecessary adjectives
• Each paragraph no more than 100 characters

Second pass: Add details

• Add descriptions of the five senses
• Add dialogue conflict
• Insert punchy lines

Third pass: Adjust the rhythm

• Mix long and short sentences
• Adjust the order of paragraphs
• Strengthen the emotional points

Step 6: Self-check (Five-Question Method)

1. Would I share it myself?
2. What would friends say after reading it?
3. Where is the biggest point of resonance?
4. What is the biggest point of controversy?
5. Is the value output clear?

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Twelve, Summary of Stylistic Features

Core features

1. Emotional expression

• Don't hide emotions
• Use profanity to enhance authenticity (in moderation)
• Full emotions run through the entire text

2. Colloquial narration

• Write like you speak
• Use less formal written language
• Use more short sentences

3. Story-based reasoning

• Don't preach directly
• Use stories to convey values
• Let readers draw their own conclusions

4. Creating a sense of authenticity

• Specific details
• Chat records
• On-site interviews

5. Clear values

• Stand on the side of the weak
• Speak out against injustice
• Convey positive values (but not chicken soup)

Language features

Vocabulary features

• Colloquial: damn, crap, motherfucker, oh my god
• Internet-style: idiot, top-tier, bitch, scumbag
• Vivid: exploded, broke down, furious, heart-wrenching

Sentence pattern features

• Mainly short sentences: 5-15 characters
• Enhanced by parallelism: I and you... I and you...
• Rhetorical questions: On what grounds? Why?

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Thirteen, Common Misconceptions and How to Avoid Them

Misconception 1: Overly sentimental

Manifestation: Crying in every paragraph Consequence: Aesthetic fatigue for readers Solution: Have emotional ups and downs, intersperse with rationality

Misconception 2: Vague viewpoint

Manifestation: Wrote 5,000 characters without knowing what you want to say Consequence: Readers finish with no memorable point Solution: One article makes only one point

Misconception 3: Too many details

Manifestation: Writing every detail Consequence: Dragging rhythm Solution: Write only key details, briefly mention the rest

Misconception 4: Deliberately creating conflict

Manifestation: Conflict for the sake of conflict Consequence: Readers are disgusted Solution: Conflict stems from genuine contradictions

Misconception 5: A weak ending

Manifestation: A rushed conclusion or overly sentimental chicken soup Consequence: Undermines the overall effect Solution: End with a punchline or a twist

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XIV. Advanced Techniques

1. Multi-threaded narrative

Technique: Interweave 2-3 storylines Case: "Many people bully me"

• Main plot: The experience of "me" being bullied
• Subplot: He Wei's choice
• Hidden thread: The truth of He Wei protecting "me"

Key points:

• The main plot advances the story
• The subplot creates suspense
• The hidden thread delivers the final twist

2. Symbolic design

Technique: Use one object to run through the entire text Case: Cigarette burn on the palm = restart button Effect:

• Enhances memorability
• Facilitates emotional projection
• Finally elevates the theme

3. Contrastive structure

Technique: Story A vs Story B Case: "Rich men like ugly women"

• The aesthetics of foreign tycoons
• The aesthetics of domestic tycoons
• Comparison of values

4. Interview-style narrative

Technique: On-the-ground interviews + multiple cases Case: "Divorce queue on Qixi"

• 10 a.m. Dongcheng District
• 11 a.m. Chaoyang District
• 2 p.m. Xicheng District
• 4 p.m. Xicheng District

Effect: Enhances authenticity and expands the sample size

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XV. Creation Checklist

Title Creation Checklist

• Used at least 1 of the 7 major formulas
• Has conflict/pain point/topic/emotion
• Word count kept within 20 characters
• Reads with rhythm
• Can stimulate the desire to share

Opening Creation Checklist

• The first 3 paragraphs capture the reader
• Has a question/scene/suspense
• Emotional value reaches 30%
• The theme is already hinted at
• No more than 200 characters

Story Creation Checklist

• Has a complete plot
• Has clear conflict
• Details are authentic and specific
• Dialogue is natural and smooth
• Pacing has proper tension and relaxation

Punchline Creation Checklist

• Used a punchline formula
• Has shareability
• Short and powerful (no more than 20 characters)
• Placed at a key point
• Density is moderate (1 per 300 characters)

Ending Creation Checklist

• Has a twist/elevation/call to action
• Echoes the title
• Values are clear
• Leaves an aftertaste
• No more than 150 characters

Overall Inspection Checklist

• The pain point is painful enough
• The emotion is full enough
• The story is moving enough
• The punchlines hit hard enough
• The pacing is tight enough
• The values are upright enough
• The sense of authenticity is strong enough
• You yourself want to share it

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Appendix: Classic Case Analysis

Case 1: "Borrowing Money and Not Paying It Back" Article

Title: "You're so rich, how do you have the nerve to urge me to pay you back?"

• Formula: Conversational interrogation type
• Conflict: The moral kidnapping of borrowing money vs. urging repayment

Opening:

问大家一个生活小常识啊。
AK47去哪里买?

• Technique: Explosive question barrage
• Effect: Grabs attention immediately

Main structure:

1. Screenshots of chat records (ignite emotions)
2. Outrageous netizen cases (amplify anger)
3. Personal experience stories (create resonance)
4. Solution suggestions (action guide)

Punchlines:

• "People who borrow money and don't pay it back are truly a major public nuisance in contemporary society"
• "What you borrow is money, but the interest you pay is friendship"
• "What we fear most is not that the money is gone, but that the friend is gone too"

Ending: Give 4 specific solutions (call-to-action style)

Effect:

• 100,000+ reads
• The comment section is full of stories complaining about borrowing money and not paying it back
• Extremely high share rate

Case 2: "There are many people who bully me, who do you think you are"

Title: "There are many people who bully me, who do you think you are"

• Formula: Tough declaration type
• Effect: Satisfies the underdog's sense of catharsis

Opening:

"这样好的天气里，我要参加一个初中同学的葬礼。"

• Technique: Suspense hook type
• Effect: Creates suspense and curiosity

Narrative techniques:

• Multi-thread narrative: "My" perspective + He Wei's choice
• Progressive suspense: Why did He Wei hit me → He Wei became the school bully → It turns out it was to protect me
• Symbolization: The cigarette scar on the palm = restart button

Emotional curve: Calm (funeral) → Anger (being bullied) → Despair (being hit by a friend) → Twist (understanding the truth) → Healing (being moved)

Detail handling:

"我的舌尖刚碰到粉笔就被吸走了水分，
粗粒的质感剐蹭着我的喉咙。"

• Mobilizing the five senses
• Slow-motion description
• Empathy

Punchlines:

• "Perhaps some people keep pretending all along just so one person can avoid being hurt and stop crying"

Effect:

• Many people in the comment section cried
• Evokes memories of school bullying
• Discussion of friendship and protection

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Usage suggestions

Applicable scenarios

1. ✅ Emotionally resonant articles (friendship/love/family)
2. ✅ Commentary on social phenomena (borrowing money/marriage/class)
3. ✅ Discussion of women's topics (aesthetics/independence/dilemmas)
4. ✅ Story-based narration (adapted from real people and events)
5. ✅ Value output (positive but not chicken soup)

Inapplicable scenarios

1. ❌ Serious academic papers
2. ❌ Commercial advertorials (too emotional)
3. ❌ Popularization of professional knowledge (requires rationality)
4. ❌ Politically sensitive topics (high risk)

Risk warnings

1. Excessive emotion: May trigger controversy
2. Value controversy: Be prepared to be criticized
3. Doubts about authenticity: Stories need to be credible
4. Legal risks: Avoid defamation and infringement

Advanced learning

1. Analyze more classic Mimeng articles
2. Practice the 7 major headline formulas
3. Collect real story material
4. Develop emotional perception
5. Build your own collection of golden sentences

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Final reminder: Mimeng's techniques are tools, but not everything. The most important thing is:

1. Sincere expression
2. Respect readers
3. Convey positive values
4. Continuously iterate and optimize

Creative purpose: Let readers see themselves, say what they want to say, and then become better together.