Brand Asset Management Skill
Expert in Alex brand hierarchy, visual identity systems, asset deployment, and platform-specific branding guidelines.
Capabilities
- Manage brand hierarchy (CorreaX → Alex → Platform heirs)
- Deploy and maintain visual assets (banners, logos, icons)
- Apply platform-specific branding guidelines
- Generate persona-based marketing copy
- Maintain GK premium branding (space station metaphor)
- Ensure brand consistency across heirs
When to Use This Skill
- User mentions "branding", "logo", "banner", or "assets"
- Creating or updating marketplace listings
- Deploying visual identity to new platforms
- Reviewing brand consistency across heirs
- Generating persona-targeted copy
Core Concepts
Brand Hierarchy
| Level |
Brand |
Symbol |
Usage |
| Parent |
CorreaX |
C split X mark |
Footer attribution, legal |
| Product |
Alex |
A Negative Space Rocket |
All Alex-specific assets |
| Platform |
Per-heir |
Logo variants |
VS Code, M365, GitHub |
Locked Brand Elements
| Element |
Value |
| Tagline |
"Strap a Rocket to Your Back" |
| Subtitle Template |
"Take Your [NOUN] to New Heights" |
| Primary Icon |
$(rocket) codicon |
| Colors |
Azure blue (#0078d4) + thrust orange (#ff6b35) |
GK Premium Branding
| Tier |
Symbol |
Meaning |
| Standard |
A Negative Space Rocket |
Individual project acceleration |
| Premium (GK) |
Space Station + Docked Rocket |
Cross-project knowledge hub |
| GK Tagline |
"Your MISSION CONTROL for Cross-Project Wisdom" |
|
| GK Colors |
Azure + orange + sync green (#00ff88) |
|
Asset Locations
| Asset |
Path |
Purpose |
| Animated Banner |
.github/assets/banner.svg |
GitHub READMEs |
| Static Banner |
assets/banner.png |
Marketplace fallback |
| Extension Icon |
platforms/vscode-extension/assets/icon.png |
Marketplace icon |
| Mono Logo |
platforms/vscode-extension/assets/logo-mono.svg |
Activity bar |
| M365 Color |
platforms/m365-copilot/appPackage/color.png |
Teams color icon |
| M365 Outline |
platforms/m365-copilot/appPackage/outline.png |
Teams outline icon |
Platform Guidelines
| Platform |
Format |
Key Requirement |
| GitHub |
Animated SVG |
20s cycle, 10 personas, crossfade |
| VS Code Marketplace |
Static PNG |
icon.png (A Negative Space Rocket) |
| M365 Teams |
Static PNG |
color.png (192×192), outline.png (32×32) |
Store Description Pattern
🚀 STRAP A ROCKET TO YOUR BACK
[Hook]
━━━ [PLATFORM] vs [PLATFORM] + ALEX ━━━
▸ Capability: Before → After
━━━ WHY ALEX? ━━━
━━━ TAKE YOUR [NOUN] TO NEW HEIGHTS ━━━
[Persona → Benefit mappings]
━━━ LAUNCH SEQUENCES ━━━
[Bottom line. Stop walking. Start flying.]
Persona Copy Mapping
| Persona |
Pain |
Alex Benefit |
| Developer |
Re-explaining context |
Ship faster, skills remember architecture |
| Researcher |
Literature scattered |
Hypothesis → publication, accelerated |
| Grad Student |
Thesis overwhelm |
Literature review on autopilot |
| Tech Writer |
Docs fall behind code |
Docs that write themselves |
| DevOps |
Manual infra, config drift |
Same infra, every time |
| PM |
Status chasing |
4-6× faster estimates |
| Content Creator |
Ideas scattered |
Ideas → posts in minutes |
Heir-Specific Positioning
| Heir |
Compares Against |
Bottom Line |
| VS Code |
GitHub Copilot |
"GitHub Copilot = Powerful autocomplete → + Alex = Rocket strapped to your back" |
| M365 |
M365 Copilot |
"M365 Copilot = Powerful AI toolbox → + Alex = Personal AI that grows with you" |
PNG Generation
npx sharp-cli --input source.svg --output output.png -f png --density 150
Example Prompts
- "Update the marketplace description"
- "Generate persona copy for the VS Code store"
- "Check brand consistency across heirs"
- "Create a banner for the new platform"
Input Expectations
- Platform target (VS Code, M365, GitHub, GK)
- Asset type (banner, logo, icon, copy)
- Persona focus (optional)
Output Format
- Asset files deployed to correct locations
- Brand guideline compliance report
- Generated copy following store description pattern
