Draft one outreach message at a time: a cold email, a LinkedIn note, or a follow-up. Generate a primary draft plus 1-2 variants, then lint against the craft rules before emitting.
This skill writes ONE message. It does NOT design multi-touch sequences, cadences, or step arcs, and it does not decide send timing. That is email-prompt-building's job. When a sequence needs each touch written, that skill calls this one per touch.
Inputs
| Input | Required | Source |
|---|---|---|
| Signal | yes | the reason to reach out now: job change, hiring JD, event, post engagement, funding, or a specific observation. From upstream enrichment, the user, or research. |
| Persona | yes | the recipient's role cluster (e.g. founder, revops, sales leadership, IC). Shapes which pain and proof to lead with. |
| Channel | yes | one of: cold email, linkedin, follow-up. Sets length, format, casing, and CTA style. |
| Recipient context | no | name, company, role facts. Used to make the message relevant, never recited back. |
| Company context file | yes | voice, sender identity, what-we-do, positioning, proof library, CTA options, banned words. Read at runtime. |
Workflow
Step 1: Read the context file
Read the company context file's Voice, What We Do, Proof, CTA, and banned-words sections. The skill supplies the craft (how to make an atomic message good); the context file supplies the company's voice and facts. If the context file's Voice section defines a per-channel spec, it overrides the generic channel defaults in references/craft.md.
Step 2: Pick the angle
From the signal + persona, choose exactly one of each:
- the ONE thing to open on: the signal, or a sharp problem line that does not repeat the solution
- the ONE capability framing relevant to that persona (from What We Do)
- the ONE proof point relevant to that persona (from Proof; never stack more than one)
- the ONE CTA (from the context file's CTA options; one per message, never stacked)
One signal, one framing, one proof, one ask. If you have three angles, that is three candidate messages, not one crammed message.
Step 3: Draft for the channel
Follow the channel's structure and length in references/craft.md, applying the context file's voice. Produce:
- 1 primary draft
- 1-2 variants that change the ANGLE (a different signal framing or a different proof), not just reworded synonyms
Step 4: Self-check (lint)
Run every draft through the self-check in references/craft.md before emitting. Read each line aloud in your head first. Fix anything it flags.
Step 5: Emit
Output the primary draft and variants as plain text (no markdown blockquotes). For cold email, include subject-line options. Label what each variant changes so the user can choose.
Reference
See references/craft.md for the universal copy mechanics, the per-channel structure (cold email / linkedin / follow-up), and the self-check lint.