x-post

Social — X Post

Writes posts for X (Twitter) for launches, engagement, and brand presence.

When to invoke

• When drafting an X post or thread for a launch or announcement
• When a launch skill orchestrates channel execution and needs the X deliverable
• When writing standalone X content or threads for a brand

Dependencies

• foundation/marketing-os
• brand-voice/{relevant brand} (loaded dynamically)
• positioning/{relevant brand} (loaded dynamically)
• craft/copywriting
• craft/editing

Brand is resolved dynamically based on what invokes this skill.

Channel-specific notes

• Read craft/copywriting/references/channel-adaptation.md for social and measurement, and craft/copywriting/references/formats.md for hooks.
• Establish the intended account and format. Verify its current length and media limits; do not assume every post has the same cap or that longer means more effective.
• A post should carry one intelligible idea, proof, or observation. Use a thread when progression earns it, with each part contributing rather than repeating the opener.
• Preserve the brand's voice and supplied language. Do not compress away the detail that lets a new reader understand the claim.
• For an action-oriented post, deliver value in the post and make the next step clear. For brand or discussion work, do not force a sales CTA or manufacture engagement bait.