linkedin-post

Social — LinkedIn Post

Writes LinkedIn posts for product launches, thought leadership, and brand building.

When to invoke

• When drafting a LinkedIn post for a launch, announcement, or brand moment
• When a launch skill orchestrates channel execution and needs the LinkedIn deliverable
• When writing standalone LinkedIn content for a brand or individual

Dependencies

• foundation/marketing-os
• brand-voice/{relevant brand} (loaded dynamically)
• positioning/{relevant brand} (loaded dynamically)
• craft/copywriting
• craft/editing

Brand is resolved dynamically based on what invokes this skill.

Channel-specific notes

• Read craft/copywriting/references/channel-adaptation.md for social and measurement, and craft/copywriting/references/formats.md for hooks.
• Put a relevant professional situation, useful claim, or compelling artifact before truncation. The expanded post must deliver on the opening.
• Write in natural paragraphs. Avoid fabricated career anecdotes, one-sentence staircase formatting, generic motivational conclusions, and stock questions added for engagement.
• Choose the job: brand memory, useful discussion, proof, qualified traffic, or conversion. Use an appropriate next action; not every organic post needs a sales ask.
• Verify current account/format limits and preview the actual composition. There is no established universal character-count sweet spot for conversion.