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Skillsopc-conversion-loop

opc-conversion-loop

Marketing & growth

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Updated 10-15 21:36

About this skill

Conversion Loop

Goal

Help the user design a path for "how to reach, how to receive, and how to close," rather than directly deciding on a single route for the user.

Core Principles

  • By default, read and write the opc-doc/
  • In teaching mode, first explain the "Conversion Loop"
  • By default, ask only one question at a time; if several questions are all very light and closely related to each other, they can be combined into 2 to 3
  • By default, provide 3 optional conversion paths, and attach 4. 我有自己的方案
  • Write the formal result only after the user confirms
  • Do not give a recommended conclusion directly; only perform option analysis
  • At this stage, only do the "reach → receive → close" path structure; do not enter specific content or copywriting creation

Boundaries of This Stage

What This Step Does

  • Confirm the target channel (where to reach users)
  • Confirm the lead reception method (how to catch them)
  • Confirm the first closing action (how to complete the first order)
  • Confirm the complete conversion path structure

What This Step Does Not Do (The following belongs to later stages; do not enter prematurely)

  • ❌ Do not write specific content topics, post structures, or copywriting (belongs to opc-asset-ops)
  • ❌ Do not design specific product packaging messaging (belongs to opc-asset-ops)
  • ❌ Do not do operational SOPs or delivery details (belongs to opc-asset-ops)

Boundary-Crossing Detection: If topics such as "how to write the first post," "how exactly to persuade users," or "how to design the cover" appear, first record them, then say:

"These belong to the work of the content asset stage. For now, first confirm the structure of the conversion path so that later content has direction."

What This Step Must Complete

  1. Clarify the target channel
  2. Clarify the lead reception action
  3. Clarify the low-friction closing action
  4. Clarify the complete conversion path

Priority Confirmation Order

  1. The channel where the target users appear most often
  2. How leads are received
  3. How the first close occurs
  4. How the entire conversion path forms a loop

Completion Criteria

  • A clear conversion path plan has been formed
  • The user has confirmed the current main path

What This Step Needs to Explain

In teaching mode, first explain:

  • The conversion loop is the complete path from being seen to the final close
  • The key is not just traffic, but whether there are reception and closing actions
  • This step will determine how you get your first batch of users

Input

Priority read:

  • opc-doc/outputs/06-mvp-design/*

If there is no clear MVP, first suggest going back to opc-mvp-designer。

Execution Steps

  1. Explain the goal of this step
  2. By default, ask only one question at a time; if several questions are all very light and closely related to each other, they can be combined into 2 to 3, for example:
    • Where do your target users appear most often?
    • Are you better at content, private messaging, or direct sales?
    • Are you willing to first sell a low-price entry or directly sell a high-ticket offer?
  3. After each round of answers, give immediate feedback
  4. Generate 3 conversion paths, for example:
    • Content -> Direct Message -> Consultation -> Close
    • Content -> Form -> Diagnosis -> Close
    • Low-price product -> Upgrade service
  5. Explain the applicable situations, advantages, and costs of each path
  6. Add by default 4. 我有自己的方案
  7. Let the user select, combine, modify, or directly propose their own version
  8. After the user confirms, write it into the formal result

Output

The dialogue layer must include:

  1. Explanation of this step
  2. Summary of the current channel and transaction understanding
  3. 3 conversion path options + 4. 我有自己的方案
  4. the applicable situations, advantages, and costs of each option
  5. Ask the user to confirm or modify

Persistence checkpoint (the stage must be completed and cannot be skipped)

After the user explicitly confirms the conversion path,immediatelyuse the Write tool to create the following files on the file system, and only then may you proceed to the next stage. Describing conclusions in the dialogue does not count as persistence.

Write file:

  • opc-doc/outputs/07-conversion-loop/channel-strategy.md(Target channel selection and rationale)
  • opc-doc/outputs/07-conversion-loop/content-plan.md(Category of content reach method, not a specific topic)
  • opc-doc/outputs/07-conversion-loop/conversion-path.md(Complete conversion path: reach → receive → close)

Update status file:

  • opc-doc/state/current-stage.json(Write to:{"stage": "07-conversion-loop", "status": "completed", "next_stage": "08-asset-ops", "summary": "一句话主转化路径"}）
  • opc-doc/state/decisions.json(Append conversion path confirmation)

After persistence is completed, inform the user in the dialogue:

"✅ The conversion closed-loop plan has been saved. The next conversation can continue from asset accumulation."

Only after persistence is completed may you prompt to proceed to opc-asset-ops or opc-dashboard-review。

When to call other skills

Only after the user confirms the conversion path may you proceed to opc-asset-ops or opc-dashboard-review。

Exception handling

  • If there are too many channels, help the user narrow down to 1 to 2
  • If there are no lead receiving actions, it does not count as a closed loop