pricing-page

Pricing Page

Present pricing in ways that reduce friction and increase clarity.

How to use

• /pricing-page Apply pricing page constraints to this conversation.

Constraints

Structure

• MUST lead with the recommended plan (visual emphasis, "Most Popular" badge)
• MUST limit to 3-4 tiers. More creates decision paralysis.
• MUST name tiers by who they serve, not by size ("For teams" not "Business")
• MUST show monthly and annual pricing with clear savings callout
• NEVER hide pricing behind "Contact us" unless average deal size exceeds $10k/year

Feature Comparison

• MUST group features by category, not random list
• MUST bold the differentiating features between tiers
• SHOULD use checkmarks sparingly. Specific values beat yes/no.
• NEVER list features the user doesn't understand without explanation
• MUST highlight what the user loses by choosing a lower tier, not just what they gain

Psychology

• Anchor with the highest-priced tier first (right to left reading)
• SHOULD include a free or low-cost entry point to reduce commitment anxiety
• MUST make the upgrade path obvious from within the product
• NEVER use dark patterns (hidden fees, pre-checked add-ons, confusing renewals)

Copy

• Plan descriptions: one sentence explaining who this tier is for
• CTA button text should reflect the action ("Start free trial" not "Submit")
• Price should be the largest text element in each tier card
• MUST show what currency the price is in