Product Announcement Copy
Announcement Structure
In-App
- Modal or banner for major features.
- Tooltip/badge for minor features.
- "What's New" section in help menu.
- Don't announce every bug fix.
Email
- Subject: what changed + benefit. "New: Export to PDF — share designs anywhere."
- Brief intro (2 sentences).
- Feature showcase with screenshot/GIF.
- CTA: "Try it now" linked to the feature.
Blog Post
- Problem → Solution → How It Works → What's Next.
- Screenshots or demo video.
- Link to documentation.
- Credit the team (optional but good culture).
Social
- One key visual (screenshot, short demo video).
- Benefit-focused copy.
- Link to blog post for details.
Timing
- Don't announce on Friday (nobody reads weekend announcements).
- Tuesday-Thursday, morning (user's timezone).
- Batch minor updates into weekly/monthly digests.
