Onboarding Email Sequence
Sequence Structure
| Day |
Email |
Goal |
| 0 |
Welcome |
Confirm signup, set expectations |
| 1 |
Quick win |
Guide to first valuable action |
| 3 |
Feature highlight |
Show a key feature they haven't tried |
| 7 |
Social proof |
Customer story, use case inspiration |
| 14 |
Check-in |
Ask if they need help, offer support |
Rules
- One CTA per email
- Skip emails if user already completed the action
- Stop sequence if user converts to paid
- Subject lines: benefit-focused, under 50 characters
- Frequency: never more than one per day
- Always include unsubscribe
