Frameworks
AIDA
- Attention: Hook that stops the scroll.
- Interest: Details that build curiosity.
- Desire: Benefits that create want.
- Action: Clear CTA.
PAS
- Problem: Name the pain.
- Agitate: Make the pain vivid.
- Solution: Present the relief.
BAB
- Before: Current state (pain).
- After: Desired state (pleasure).
- Bridge: How your product gets them there.
FAB
- Feature: What it is.
- Advantage: What it does.
- Benefit: Why it matters to the user.
When to Use Each
| Framework | Best For |
|---|---|
| AIDA | Landing pages, ads |
| PAS | Email, social posts |
| BAB | Case studies, testimonials |
| FAB | Feature descriptions, product pages |