Design
- Sticky header row with plan/product names
- Group features by category with section headers
- Checkmarks and X marks (with accessible labels)
- Highlight the recommended column
- Mobile: convert to stacked cards or horizontal scroll
Rules
- Highlight differences, not similarities
- Most important features at the top
- Tooltip on features that need explanation
- 10-15 features max before it becomes overwhelming
- CTA button at the bottom of each column
- Include price at top and bottom for context