What to Audit
Visual Identity
- Logo usage consistent across all touchpoints
- Color palette applied correctly (check hex values)
- Typography matches brand guidelines
- Photography/illustration style consistent
- Iconography from a single system
Verbal Identity
- Voice attributes reflected in all copy
- Tone appropriate per context
- Terminology consistent (no conflicting names)
- Tagline/messaging aligned
Touchpoints
| Touchpoint | Check |
|---|---|
| Website | Visual identity, voice, messaging |
| App | Component consistency, interaction patterns |
| Template design, voice, CTA style | |
| Social media | Visual consistency, voice |
| Support | Response tone, helpfulness |
| Sales materials | Messaging alignment, visual quality |
| Packaging | Physical brand expression |
Scoring
- Consistent: matches guidelines exactly
- Drifting: close but deviating
- Inconsistent: clearly off-brand
- Missing: no guidelines exist for this touchpoint
Output
Audit report with:
- Overall brand consistency score
- Per-touchpoint assessment
- Photographic evidence of issues
- Prioritized recommendations