Aspect Ratio Design
Common Aspect Ratios
| Ratio |
Use Case |
| 1:1 |
Avatars, thumbnails, social posts |
| 4:3 |
Product photos, presentations |
| 3:2 |
Photography, cards |
| 16:9 |
Video, hero images, banners |
| 21:9 |
Ultrawide heroes, cinematic |
| 9:16 |
Vertical video (Stories, Reels) |
Implementation
.media {
aspect-ratio: 16 / 9;
object-fit: cover;
width: 100%;
}
Rules
- Consistent ratios within a grid. Mixed ratios in a card grid = visual chaos.
- object-fit: cover for photos (crops to fill). contain for logos/icons.
- object-position to control crop focal point.
- Responsive ratios: wider on desktop, taller on mobile (e.g., 21:9 → 16:9 → 4:3).