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Skillstopic-research

topic-research

Writing & research

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Updated 10-15 21:11

About this skill

Topic Research

Instructions

Core objective: Before starting to write, first verify whether the topic is worth writing about. Avoid "self-indulgent topics" and ensure the content you write is something readers truly care about.

1. When to Trigger

Use this skill in the following situations:

  • The user has a topic idea but is not sure whether it is worth writing about
  • The user wants to understand the popularity and competition for a certain topic
  • The user wants to know the titles and formulas of similar viral articles
  • The first step before entering the complete writing workflow

2. The Four-Step Topic Research Method

Step 1: Hot-Topic Scan

Objective: Understand the recent popularity and discussion volume of the topic

Execution:

  1. Use search tools to search:[话题] 最新 OR 热门 OR 讨论
  2. Focus on content from the past 7 days
  3. Count the coverage and discussion heat of the search results

Output format:

📊 热点扫描结果：

【话题】：[用户提供的选题]
【热度评估】：⭐⭐⭐⭐⭐（1-5星）
【近期讨论量】：[描述搜索结果的丰富程度]
【热点趋势】：上升 / 平稳 / 下降
【时效性】：常青话题 / 热点话题（需要快速发布）

Step 2: Viral-Article Breakdown

Objective: Find similar viral articles and analyze their titles and angles

Execution:

  1. Search:[话题] site:mp.weixin.qq.com OR site:zhihu.com OR site:toutiao.com
  2. Find articles with high reads/likes
  3. Analyze the title patterns of these viral articles

Output format:

🔥 爆款拆解：

【同类爆款标题】
1. "[标题1]" —— 来源：XX平台，预估阅读：XX
   → 标题套路：[分析使用的公式]
2. "[标题2]" —— 来源：XX平台，预估阅读：XX
   → 标题套路：[分析使用的公式]
3. "[标题3]" —— 来源：XX平台，预估阅读：XX
   → 标题套路：[分析使用的公式]

【爆款标题共性】
- [总结1-2个共性特征]

【可借鉴的切入角度】
- [角度1]
- [角度2]

Step 3: Pain-Point Validation

Objective: Extract the points readers truly care about from comment sections/Q&A

Execution:

  1. Look at the highly liked comments in the comment sections of viral articles
  2. Search for highly liked answers under related questions on Zhihu/Weibo
  3. Extract readers' true pain points and demands

Output format:

💬 痛点验证：

【评论区高赞观点】
1. "[高赞评论1]" —— 点赞数：XX
   → 反映痛点：[解读]
2. "[高赞评论2]" —— 点赞数：XX
   → 反映痛点：[解读]
3. "[高赞评论3]" —— 点赞数：XX
   → 反映痛点：[解读]

【读者真正关心的问题】
1. [问题1]
2. [问题2]
3. [问题3]

【读者的情绪状态】
- [描述读者在这个话题上的主要情绪：焦虑/愤怒/好奇/迷茫等]

Step 4: Topic Scoring and Recommendations

Objective: Give a comprehensive assessment and angle recommendations

Scoring dimensions:

Dimension Weight Scoring criteria
Popularity 30% Recent discussion volume, richness of search results
Pain points 30% Whether readers truly care, comment-section interaction
Differentiation 20% Whether existing content is saturated, whether there is a new angle
Writeability 20% Whether there is enough material, whether it suits your style

Output format:

📝 选题评估报告：

【选题】：[话题名称]

【综合评分】：XX/100 分

【分项评分】
- 热度（30%）：XX/30
- 痛点（30%）：XX/30
- 差异化（20%）：XX/20
- 可写性（20%）：XX/20

【结论】
✅ 推荐写 / ⚠️ 可以写但需调整角度 / ❌ 不建议写

【建议切入点】
1. [推荐角度1] —— 理由：XXX
2. [推荐角度2] —— 理由：XXX

【风险提醒】
- [如有风险，列出注意事项]

【下一步】
如果确定写这个选题，请说"确认选题"，我将进入写作需求澄清阶段。

3. Quick Mode

If the user only needs a quick judgment, you can use the simplified version:

📊 选题快速评估：[话题名称]

热度：⭐⭐⭐⭐☆（4/5）
痛点：⭐⭐⭐⭐⭐（5/5）
差异化：⭐⭐⭐☆☆（3/5）
可写性：⭐⭐⭐⭐☆（4/5）

综合：80/100 ✅ 值得写

建议角度：[一句话建议]

Examples

User: I want to write an article about the "35-year-old programmer crisis." Help me research whether this topic is worth writing about.

AI：

📊 选题调研报告：35岁程序员危机

═══════════════════════════════════════════════════

【热点扫描】
热度评估：⭐⭐⭐⭐⭐（5/5）
近期讨论量：极高，近7天相关内容超过10万条
热点趋势：持续热门，每次大厂裁员都会引发讨论
时效性：常青话题 + 周期性热点

═══════════════════════════════════════════════════

【爆款拆解】
1. "35岁失业后，我发现自己连送外卖都干不好" —— 公众号，10w+
   → 标题套路：悬念反转型 + 身份认同型
2. "离开字节的第3年，我终于不再羡慕前同事了" —— 知乎，8w+
   → 标题套路：时间跨度 + 情绪反转
3. "程序员35岁危机的真相：不是年龄，是你停止成长了" —— 今日头条，50w+
   → 标题套路：反常识 + 对立冲突型

爆款共性：都在打破"35岁危机"的刻板印象，给出新视角

═══════════════════════════════════════════════════

【痛点验证】
评论区高赞观点：
- "说的就是我，看完沉默了" —— 反映：读者寻求认同
- "不是35岁危机，是10年没成长危机" —— 反映：读者渴望反思
- "最可怕的是发现自己竟然没有不可替代性" —— 反映：核心焦虑点

读者真正关心的问题：
1. 35岁危机是真的吗？还是被贩卖的焦虑？
2. 我该怎么避免35岁危机？
3. 已经35岁了还有救吗？

读者情绪状态：焦虑 + 渴望被安慰 + 想要具体建议

═══════════════════════════════════════════════════

【综合评分】85/100 分 ✅ 强烈推荐写

- 热度（30%）：30/30 —— 持续热门话题
- 痛点（30%）：28/30 —— 读者痛点明确
- 差异化（20%）：12/20 —— 内容较多，需要新角度
- 可写性（20%）：15/20 —— 素材丰富

═══════════════════════════════════════════════════

【建议切入点】
1. 「反焦虑贩卖」角度 —— 揭露培训机构如何贩卖35岁焦虑
2. 「真相揭示」角度 —— 35岁危机的本质不是年龄，而是XX
3. 「行动指南」角度 —— 30岁开始为35岁做的3件事

【风险提醒】
- 这个话题内容很多，需要有独特观点才能脱颖而出
- 避免写成鸡汤，读者对空洞安慰免疫了

确定写这个选题吗？请说"确认选题"进入下一步。

Best Practices

  • Research before writing: Always verify the topic first, then start the writing process
  • Let data speak: Try to support judgments with search results and comment data
  • Reader perspective: Pay attention to the comment section; that is where the real pain points are
  • Differentiation first: Hot topics need unique angles even more
  • Honest assessment: If the topic is no good, be brave enough to say "not recommended to write"

Version History

  • v1.0.0 (2026-01-03): Initial version, supports the four-step method: hot topic scanning, viral content breakdown, pain point validation, and topic scoring.