Instructions
Core objective: When the user has absolutely no inspiration, generate worthwhile topics from 0 to 1 and provide a complete execution plan.
Trigger Scenarios
This skill should be used in the following situations:
- The user says "I don't know what to write"
- The user says "help me think of a topic"
- The user says "what topics are worth writing about recently"
- The user says "recommend some topics to me"
Three-Layer Architecture Workflow
[Layer 1] Inspiration Trigger
Objective: Generate 8-10 candidate topics from three dimensions
Step 1.1: Hot-Topic Scanning
Execution:
- Ask the user which field they want to write about (workplace/technology/personal growth/business/social observation/other)
- Use search tools to scan hot topics from the last 7 days:
- Weibo hot search related topics
- Zhihu hot list related questions
- Industry news hot spots
- Classify and annotate each hot topic
Output format:
🔥 热点扫描(近7天)
【🔥 热度型】流量大但竞争激烈
1. [话题1] —— 讨论量:XX,热度趋势:上升/平稳
→ 可切入角度:[一句话]
【💡 洞察型】有深挖空间
2. [话题2] —— 讨论量:XX,竞品分析:较少深度内容
→ 可切入角度:[一句话]
【🎯 细分型】小众但精准
3. [话题3] —— 讨论量:XX,目标人群:[具体画像]
→ 可切入角度:[一句话]
...(共 3-4 个热点选题)
Step 1.2: Personal Asset Inventory
Execution:
- Scan the
docs/folder to analyze articles the user previously archived - Scan the
.claude/styles/style library to understand the writing styles the user is good at - Based on historical data, recommend intersection topics of "what you are good at + what has market demand"
Output format:
📚 个人资产盘点
【你之前写过的领域】
- [领域1]:X篇文章
- [领域2]:X篇文章
【你擅长的风格】
- [风格名称]:适合写 [类型] 文章
【基于你的优势推荐】
1. [选题A] —— 理由:你有 [经历/数据/观点],可以写出差异化内容
2. [选题B] —— 理由:延续你之前 [文章名] 的话题,可以做成系列
3. [选题C] —— 理由:你的 [风格] 很适合这个话题
...(共 2-3 个基于个人优势的选题)
Special handling:
- If
docs/is empty or has very few articles, skip this step and explain: "You do not yet have enough historical article data; it is recommended to choose from hot topics or competitor analysis first."
Step 1.3: Reverse Engineering (Competitor Analysis)
Execution:
- Ask the user: "Which big influencers or public accounts do you follow? (Optional)"
- If the user provides them, search for these accounts' recent articles
- Analyze their topic directions and find "angles they have not thoroughly covered" or "which reader pain points are still unmet"
Output format:
🔍 竞品分析
【分析对象】:[用户提供的大V/公众号名称]
【他们最近在写什么】
1. [文章标题1] —— 切入角度:XXX
2. [文章标题2] —— 切入角度:XXX
【他们的读者还缺什么】
- 评论区高频问题:[问题1]、[问题2]
- 未被满足的痛点:[痛点描述]
【你可以写的差异化选题】
1. [选题X] —— 填补空白:[说明]
2. [选题Y] —— 深挖细节:[说明]
...(共 2-3 个差异化选题)
Special handling:
- If the user does not provide competitors, skip this step
Step 1.4: Summarize Candidate Topics
Output format:
📋 候选选题清单(共 X 个)
【热点型】
□ 1. [选题名称] —— 来源:热点扫描
□ 2. [选题名称] —— 来源:热点扫描
【优势型】
□ 3. [选题名称] —— 来源:个人资产盘点
□ 4. [选题名称] —— 来源:个人资产盘点
【差异化型】
□ 5. [选题名称] —— 来源:竞品分析
---
请选择 2-3 个你感兴趣的选题(输入序号,如:1,3,5),我将进行深度验证。
[Layer 2] Topic Validator
Objective: Conduct "five-question scoring" on the 2-3 topics selected by the user, and screen out the ones most worth writing
Five-Question Scoring Criteria
Evaluate each topic according to the following:
| Question | Scoring criteria | Weight |
|---|---|---|
| 1. Pain point authenticity | Search verification: How many people are asking similar questions? Is there strong resonance in the comments? | 25% |
| 2. Competition level | How many people have already written about it? Did they write well? Is there still room for differentiation? | 20% |
| 3. Your advantages | Do you have unique experience/data/perspective? Or can you only speak in generalities? | 25% |
| 4. Spread Potential | Will readers share it after reading? (Emotional resonance/practical value/cognitive refresh) | 20% |
| 5. Sustainability | Can this topic be extended into a series? Or is it a one-off topic? | 10% |
Execution:
- Score each question from 1-10
- Calculate the weighted total score (out of 100)
- Directly eliminate any total score below 60
Output format:
🎯 选题验证报告
═══════════════════════════════════════════════════
【选题A】:[选题名称]
【五问评分】
1. 痛点真实性(25%):8/10 = 20分
→ 搜索发现:近7天有 XX 条相关讨论,评论区高频词:"焦虑"、"不知道怎么办"
2. 竞争度(20%):6/10 = 12分
→ 已有内容:较多,但大多是浅层分析,缺少 [具体角度]
3. 你的优势(25%):9/10 = 22.5分
→ 你的优势:有 [经历/数据/观点],可以提供独特视角
4. 传播潜力(20%):7/10 = 14分
→ 传播点:[情绪共鸣/实用价值/认知刷新]
5. 可持续性(10%):8/10 = 8分
→ 可延伸:可以做成 [系列名称],至少 3-5 篇
【总分】:76.5/100 ✅ 推荐写
【风险提醒】
- [如有风险,列出]
═══════════════════════════════════════════════════
【选题B】:[选题名称]
...(同样的评分格式)
═══════════════════════════════════════════════════
【推荐排序】
🥇 第1名:[选题名称](XX分)—— 强烈推荐
🥈 第2名:[选题名称](XX分)—— 推荐
🥉 第3名:[选题名称](XX分)—— 可以写
请选择你最终要写的选题(输入序号),我将为你生成执行方案。
[Third Layer] Topic Concretizer
Goal: Turn an abstract topic into a concrete direction that can be written about immediately
Step 3.1: Break down subtopics
Execution: Break the topic down into 3-5 subtopics that can each stand alone as an article
Output format:
📝 选题执行方案
【选题】:[最终选定的选题]
【综合评分】:XX/100
═══════════════════════════════════════════════════
【子话题拆解】
A. [子话题1]
- 核心问题:[一句话描述]
- 目标读者:[具体画像]
- 预估字数:[建议字数]
B. [子话题2]
- 核心问题:[一句话描述]
- 目标读者:[具体画像]
- 预估字数:[建议字数]
C. [子话题3]
- 核心问题:[一句话描述]
- 目标读者:[具体画像]
- 预估字数:[建议字数]
【建议】
- 如果只写一篇:推荐 [子话题X],因为 [理由]
- 如果做系列:按 A → B → C 的顺序,形成递进关系
Step 3.2: Design opening hooks
Execution: Design 2-3 candidate openings for each subtopic
Output format:
🎣 开头钩子设计
【子话题A】:[子话题名称]
钩子1:场景代入型
"[具体场景描述,让读者立刻想到自己]"
钩子2:数据震撼型
"[震撼数据 + 反常识观点]"
钩子3:反常识观点型
"[颠覆认知的观点]"
---
【子话题B】:[子话题名称]
...(同样格式)
Step 3.3: Generate a material list
Execution: List the materials that need to be researched
Output format:
📚 素材调研清单
【需要的数据】
□ [数据1]:如 XX 行业失业率
□ [数据2]:如 XX 年龄段薪资中位数
【需要的案例】
□ [案例1]:真实故事(可以从 [来源] 找)
□ [案例2]:行业报告(可以搜索 [关键词])
【需要引用的观点】
□ [权威人士/机构]:关于 [话题] 的观点
【可以参考的爆款】
□ [文章标题1]:学习其 [结构/开头/标题]
□ [文章标题2]:学习其 [结构/开头/标题]
Step 3.4: Final output
Output format:
✅ 选题执行方案已生成
【选题】:[选题名称]
【推荐子话题】:[子话题X]
【推荐开头】:[钩子类型]
【素材清单】:已列出,请先调研
═══════════════════════════════════════════════════
【下一步】
1. 如果要立即开始写作,请说:"确认选题,开始写作"
2. 如果要先调研素材,请说:"先调研素材"
3. 如果要保存到选题库,请说:"保存到选题库"
我将无缝对接到现有的写作工作流。
Topic Library Management
Save to the topic library
When the user says "save to the topic library," perform the following operations:
- In the
articles/_topic_pool/directory, create a file - Filename format:
YYYY-MM-DD-选题名称.md - The file content includes:
- Topic name
- Overall score
- Subtopic breakdown
- Opening hook
- Material list
- Generation date
File template:
# 选题:[选题名称]
**生成日期**:YYYY-MM-DD
**综合评分**:XX/100
**状态**:待写作
---
## 子话题拆解
### A. [子话题1]
- 核心问题:XXX
- 目标读者:XXX
- 预估字数:XXX
### B. [子话题2]
...
---
## 开头钩子
### 子话题A
1. [钩子1]
2. [钩子2]
---
## 素材清单
### 需要的数据
- [ ] [数据1]
- [ ] [数据2]
### 需要的案例
- [ ] [案例1]
---
## 备注
[用户可以手动添加备注]
Examples
User: I don't know what to write. Help me come up with a few topics. I mainly write workplace-related content.
AI:
好的,我将从三个维度为你生成候选选题。
首先,请问:
1. 你关注哪些职场大V或公众号吗?(可选,帮助我做竞品分析)
2. 你的目标读者是谁?(如:应届生/3-5年职场人/管理者)
User: I follow Jiubian and Banfo Xianren. The target readers are workplace professionals with 3-5 years of experience.
AI:
收到,开始生成选题...
🔥 热点扫描(近7天)
【🔥 热度型】
1. "年终奖缩水" —— 讨论量:8万+,热度趋势:上升
→ 可切入角度:年终奖缩水背后的公司财务信号
【💡 洞察型】
2. "职场35岁危机" —— 讨论量:5万+,竞品分析:内容多但缺少实操
→ 可切入角度:30岁开始为35岁做的3件事
【🎯 细分型】
3. "技术转管理的困境" —— 讨论量:2万+,目标人群:3-5年技术人
→ 可切入角度:技术转管理的第一年,我踩过的5个坑
---
📚 个人资产盘点
【你之前写过的领域】
- 职场分析:3篇文章
- 个人成长:2篇文章
【你擅长的风格】
- 九边风:适合写职场深度分析
【基于你的优势推荐】
1. "职场晋升的潜规则" —— 理由:你的九边风格很适合这个话题
2. "如何在大厂生存" —— 理由:延续你之前的职场系列
---
🔍 竞品分析
【分析对象】:九边、半佛仙人
【他们最近在写什么】
- 九边:社会机制分析、职场规则解读
- 半佛:商业模式拆解、行业黑幕
【他们的读者还缺什么】
- 评论区高频问题:"道理都懂,但具体怎么做?"
- 未被满足的痛点:缺少可落地的实操指南
【你可以写的差异化选题】
1. "职场晋升实操手册" —— 填补空白:九边讲机制,你讲方法
2. "大厂生存指南" —— 深挖细节:半佛讲行业,你讲个人
---
📋 候选选题清单(共 8 个)
【热点型】
□ 1. 年终奖缩水背后的公司财务信号
□ 2. 30岁开始为35岁做的3件事
□ 3. 技术转管理的第一年,我踩过的5个坑
【优势型】
□ 4. 职场晋升的潜规则
□ 5. 如何在大厂生存
【差异化型】
□ 6. 职场晋升实操手册
□ 7. 大厂生存指南
---
请选择 2-3 个你感兴趣的选题(输入序号,如:2,4,6),我将进行深度验证。
Best Practices
- Don't be greedy for quantity: Generating 8-10 candidate topics each time is enough; too many will make it hard for the user to choose
- Data-driven: All judgments must be based on search results and real data, not speculation
- Personalized recommendations: Prioritize recommending topics at the intersection of "what the user is good at + what the market needs"
- Honest evaluation: If a topic scores below 60, clearly say "not recommended to write"
- Keep updated: For topics in the topic library that have not been written for more than 3 months, it is recommended to re-verify their popularity
Version History
- v1.0.0 (2026-01-15): Initial version, implementing the three-layer architecture (inspiration triggering, topic validation, concretization) and topic library management.