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store-setup

General & other

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Updated 10-15 21:11

About this skill

Store Setup: Google Play Console + App Store Connect

This skill guides the configuration of both store dashboards so they are ready to receive builds from the CI/CD pipeline.

Google Play Console Setup

Step 1: Create App

  1. Go to Google Play Console
  2. Click Create app
  3. Fill in:
    • App name (max 30 chars, appears on Play Store)
    • Default language
    • App or Game selection
    • Free or Paid (cannot change from free to paid later)
  4. Accept declarations (developer program policies, US export laws)
  5. Click Create app

Step 2: Store Listing

Invoke app-gtm-release:store-listing for detailed asset preparation. At minimum:

Asset Requirement
App icon 512x512 PNG, no transparency, no rounded corners (Google rounds them)
Feature graphic 1024x500 PNG or JPG
Screenshots Min 2, max 8 per device type. Phone: 16:9 or 9:16, min 320px, max 3840px
Short description Max 80 characters
Full description Max 4000 characters
Video (optional) YouTube URL, not set to private

Step 3: Content Rating

  1. Navigate to Policy > App content > Content rating
  2. Complete the IARC questionnaire (takes ~5 minutes)
  3. Answer honestly about: violence, sexuality, language, substances, gambling, user interaction
  4. Review generated ratings for each region
  5. Apply ratings

Content ratings are required before you can publish.

Step 4: Data Safety

  1. Navigate to Policy > App content > Data safety
  2. Declare data collection and sharing practices:
    • Does the app collect or share user data?
    • Data types: location, personal info, financial info, health, files, contacts, etc.
    • Purpose of each data type: app functionality, analytics, advertising, etc.
    • Is data encrypted in transit?
    • Can users request data deletion?
  3. Preview the declaration
  4. Submit

This is required and will appear on the store listing.

Step 5: Pricing & Distribution

  1. Navigate to Monetization > Products > App pricing
  2. Set as Free or Paid
  3. Navigate to Reach > Countries and regions
  4. Select target countries
  5. Set up any managed country pricing if paid

Step 6: App Access

If any features require login or special access:

  1. Navigate to Policy > App content > App access
  2. Provide login credentials for the review team
  3. Explain how to access restricted features

Step 7: Target Audience

  1. Navigate to Policy > App content > Target audience
  2. Select age groups (impacts content policies)
  3. If targeting children under 13: additional compliance requirements apply

App Store Connect Setup

Step 1: Register Bundle ID

  1. Go to Apple Developer Portal > Identifiers
  2. Click + > App IDs > App
  3. Enter description and Bundle ID (explicit, e.g., com.company.appname)
  4. Enable required capabilities (push notifications, sign in with Apple, etc.)
  5. Click Register

The bundle ID must match ios/Runner.xcodeproj > Runner target > Bundle Identifier.

Step 2: Create App Record

  1. Go to App Store Connect
  2. Click My Apps > + > New App
  3. Fill in:
    • Platforms: iOS (and/or macOS, etc.)
    • Name (max 30 chars, must be unique on the App Store)
    • Primary language
    • Bundle ID: select the one registered above
    • SKU: internal reference (e.g., com.company.appname)
    • User Access: full access or limited
  4. Click Create

Step 3: App Information

  1. Navigate to General > App Information
  2. Fill in:
    • Category: Primary and optional secondary category
    • Content Rights: Confirm no third-party content issues
    • Age Rating: Complete the questionnaire (violence, profanity, etc.)
  3. Save changes

Step 4: Store Listing (Version)

For each version submitted:

Asset Requirement
App icon 1024x1024 PNG, no alpha, no rounded corners (Apple rounds them)
Screenshots Required for each device size you support. iPhone 6.7" and 5.5" minimum
App preview video (optional) 15-30 seconds, specific resolution per device
Description No max, but first 3 lines visible before "more"
Keywords Max 100 characters, comma-separated
Support URL Required
Marketing URL (optional)
Privacy Policy URL Required

Invoke app-gtm-release:store-listing for screenshot specifications and strategy.

Step 5: App Review Information

  1. Navigate to the version page > App Review Information
  2. Provide:
    • Contact info (name, phone, email)
    • Demo account credentials (if login required)
    • Notes for reviewers (explain non-obvious features)
  3. This is critical for avoiding review rejection

Step 6: Pricing and Availability

  1. Navigate to Pricing and Availability
  2. Set price tier (or free)
  3. Select availability by country/region
  4. Configure pre-orders if desired

Platform Comparison

Feature Google Play App Store
Account cost $25 one-time $99/year
Identity verification 2-5 days (new accounts) Up to 48h (enrollment)
App name limit 30 chars 30 chars
Bundle ID change Never (after first upload) Never (after creation)
Review time Hours to days Typically 24-48h
Staged rollout Yes (percentage-based) Yes (7-day phased)
Reject appeal Yes, via console Yes, via Resolution Center
Pre-registration Yes Pre-orders

Common Rejection Reasons

Google Play

  • Missing privacy policy
  • Incomplete data safety declaration
  • Requesting unnecessary permissions
  • Misleading app metadata
  • Broken functionality or crashes

App Store

  • Bugs or crashes
  • Incomplete information (placeholder text, missing features)
  • Guideline 4.3: spam (too similar to existing apps)
  • Login required without demo account provided
  • In-app purchases not using StoreKit

Post-Setup Checklist

Before proceeding to testing tracks:

  • Google Play: app created, store listing complete, content rating done, data safety submitted
  • App Store Connect: bundle ID registered, app record created, app information complete
  • Both stores: privacy policy URL accessible
  • Both stores: age/content ratings completed
  • Both stores: pricing and distribution countries configured