An effective prompt writing and production guide for AI video generation tools.
Video Prompt Structure
Basic structure
[장면 설명] + [움직임] + [카메라 동작] + [분위기] + [스타일]
Detailed structure
1. Scene (장면): 무엇이 보이는가
2. Action (동작): 무슨 일이 일어나는가
3. Camera (카메라): 카메라가 어떻게 움직이는가
4. Mood (무드): 어떤 분위기인가
5. Style (스타일): 어떤 영상 스타일인가
Scene Description Keywords
Environment
- indoor / outdoor
- home / office / cafe
- kitchen / living room
- minimal background
- natural setting
Time of day
- morning light
- golden hour
- sunset
- daytime
- night scene
Action/Motion Keywords
Product action
- rotating slowly
- steam rising
- liquid pouring
- product reveal
- unboxing
Character action
- walking
- sitting
- drinking
- working
- smiling
Abstract action
- floating
- falling
- flowing
- spinning
- transforming
Camera Movement Keywords
Movement
- static shot (고정)
- pan left/right (좌우 이동)
- tilt up/down (상하 이동)
- dolly in/out (전후 이동)
- tracking shot (추적)
줌
- zoom in
- zoom out
- slow zoom
- push in
Special
- handheld
- smooth motion
- cinematic movement
- drone shot
- orbiting
Style Keywords
Video style
- cinematic
- commercial
- documentary
- lifestyle
- social media
Quality
- professional quality
- 4K resolution
- high production value
- smooth motion
- clean footage
Special effects
- slow motion
- time lapse
- cinemagraph
- loop
- seamless loop
Platform-Specific Guidelines
Veo 3
장점: 최고 품질, 자연스러운 움직임
프롬프트: 상세한 장면 묘사, 복잡한 동작 가능
추천: 광고, 브랜드 영상
Sora 2
장점: 창의적 표현, 예술적 스타일
프롬프트: 독특한 시각적 표현 가능
추천: 아트, 창의적 콘텐츠
Kling 1.6
장점: 균형 잡힌 품질, 적당한 속도
프롬프트: 명확하고 간결한 설명
추천: 일반 마케팅 영상
Wan 2.1
장점: Image-to-Video 강점
프롬프트: 이미지 기반 + 움직임 설명
추천: 제품 애니메이션
Hailuo (Minimax)
장점: 빠른 생성, 안정적
프롬프트: 간단한 동작
추천: 빠른 테스트, 간단한 클립
Coffee Brand Video Prompts
Product video
"A cup of specialty coffee on a wooden table,
steam rising gently from the cup,
soft morning light from window,
slow camera zoom in,
warm and cozy atmosphere,
professional product video,
smooth motion, 4K quality"
Extraction process
"Coffee drip bag brewing process,
hot water being poured slowly over drip bag,
coffee dripping into white cup,
overhead shot, close-up detail,
warm natural lighting,
satisfying and calming footage,
slow motion pour"
Lifestyle
"Young professional woman enjoying coffee at home office,
morning sunlight through window,
takes a sip and smiles contentedly,
lifestyle footage, handheld camera,
warm and authentic atmosphere,
casual and relaxed mood"
Shorts/Reels 용
"Vertical video format,
quick montage of coffee preparation,
drip bag opening, water pouring, steam rising,
dynamic editing pace,
warm morning vibes,
engaging social media style,
15 seconds total"
Image-to-Video (I2V) Prompts
Adding motion based on an image:
Cinemagraph style
"Based on the image,
add subtle steam rising from the coffee cup,
gentle movement only in steam,
rest of image stays static,
cinemagraph style,
seamless loop"
Full animation
"Animate the coffee cup in the image,
camera slowly orbits around the product,
add subtle reflections and highlights,
smooth 360 degree rotation,
professional product video"
Duration Guidelines
| Length | Recommended use | Prompt complexity |
|---|---|---|
| 5초 | Loop, GIF replacement | Simple action |
| 10초 | Insert clip | 1-2 actions |
| 15초 | Shorts, ads | Beginning-middle-end |
| 30초 | Detailed product introduction | Description of multiple scenes |
Prompt Optimization Checklist
- Is the scene clearly described?
- Is the movement/action specified?
- Is camera movement included?
- Is the atmosphere/mood described?
- Is the video style specified?
- Does it fit the length/format?
- Does it comply with brand guidelines?
Post-Production Notes
Post-processing of AI-generated video:
- Add music: Requires separate editing
- Add subtitles: Video editing software
- Cut editing: Combining multiple clips
- Color correction: Matching brand tone
- Add logo: Intro/outro
File Storage
Generated videos are saved in the project's standard directory structure.
{project}/
├── assets/
│ └── videos/ # 최종 비디오 저장 위치
│ ├── products/ # 제품 영상
│ ├── shorts/ # Shorts/Reels 용
│ └── raw/ # 원본 클립
└── tmp/ # 임시 비디오 (테스트, 초안)
File naming convention
{project}/assets/videos/{category}/{name}-{duration}-{date}.{ext}
예시:
assets/videos/products/drip-brewing-15s-20240115.mp4
assets/videos/shorts/morning-routine-30s-20240115.mp4
assets/videos/raw/steam-loop-5s-20240115.mp4
Temporary files
Test-generated videos are saved in the tmp/ directory:
tmp/video-draft-001.mp4
tmp/test-prompt-variation.mp4
Usage
This skill is referenced by the creative-director 및 production-coordinator agent when writing video prompts.
kie-video-generator Before invoking the skill, refer to this guide to optimize your prompt.