This is a guide for writing effective prompts for AI image generation tools.
Prompt Structure
Basic structure
[주제/대상] + [스타일] + [무드/분위기] + [조명] + [구도] + [품질 키워드]
Detailed structure
1. Subject (주제): 무엇을 생성할 것인가
2. Style (스타일): 어떤 스타일로 생성할 것인가
3. Mood (무드): 어떤 분위기를 원하는가
4. Lighting (조명): 어떤 조명 조건인가
5. Composition (구도): 어떤 앵글/프레이밍인가
6. Quality (품질): 품질 관련 키워드
Subject Keywords
Product
- product photography
- commercial photography
- packshot
- product on white background
- product in context
- flatlay
Person
- portrait
- lifestyle photography
- candid photo
- natural pose
- professional headshot
Food/Beverage
- food photography
- beverage photography
- coffee photography
- overhead shot
- close-up detail
Style Keywords
Photo style
- professional photography
- editorial photography
- lifestyle photography
- documentary style
- candid photography
Art style
- digital art
- illustration
- minimalist design
- modern aesthetic
- clean and simple
Specific style
- minimal
- vintage
- modern
- rustic
- scandinavian
Mood/Atmosphere Keywords
Warm mood
- warm and cozy
- inviting atmosphere
- comfortable
- homey
- welcoming
Premium mood
- luxurious
- elegant
- sophisticated
- premium quality
- high-end
Natural mood
- natural
- organic
- authentic
- effortless
- relaxed
Lighting Keywords
Natural light
- natural lighting
- soft natural light
- morning sunlight
- golden hour
- window light
- diffused daylight
Studio lighting
- studio lighting
- soft box lighting
- rim lighting
- dramatic lighting
- even lighting
Special lighting
- backlit
- side lighting
- warm tones
- cool tones
- soft shadows
Composition Keywords
Angle
- eye level
- overhead shot
- 45-degree angle
- low angle
- bird's eye view
Framing
- close-up
- extreme close-up
- medium shot
- wide shot
- rule of thirds
Focus
- shallow depth of field
- bokeh background
- sharp focus on subject
- soft focus
- tilt-shift effect
Quality Keywords
- high quality
- high resolution
- 8k
- ultra detailed
- sharp
- professional
- photorealistic
Platform-Specific Tips
Flux Pro/Dev
- Detailed description is effective
- Emphasize style keywords
- Include quality keywords
GPT-4O Image
- Natural sentence form
- Strong for describing people
- Include context description
Ideogram
- Strong for images containing text
- Graphic design style
- Clear layout description
Imagen
- Realistic description
- Detailed environment description
- Natural lighting
Coffee Brand Prompt Examples
Product photo
"A drip bag coffee package on a minimal white marble table,
soft morning natural light from side window,
warm brown and cream tones,
professional product photography,
shallow depth of field,
clean and minimal composition,
high quality, 8k resolution"
Lifestyle
"A 30-year-old Korean woman enjoying coffee in a cozy home office,
wearing casual clothes, warm smile,
morning sunlight through window,
lifestyle photography,
natural and candid pose,
warm and inviting atmosphere,
high quality portrait photography"
Brand mood
"Steam rising from a cup of specialty coffee,
close-up shot, shallow depth of field,
warm morning light,
cozy cafe atmosphere,
minimalist aesthetic,
professional food photography,
warm brown tones, cream accents"
Thumbnail
"YouTube thumbnail design,
coffee cup and coffee beans arrangement,
bold text space on right side,
warm brown color scheme,
eye-catching composition,
professional graphic design,
clean and modern style"
Negative Prompts (things to avoid)
Supported by some models:
"low quality, blurry, distorted, ugly,
bad proportions, watermark, text,
oversaturated, underexposed,
artificial looking, plastic texture"
Prompt Optimization Checklist
- Is the subject clear?
- Is the style specified?
- Is the mood/atmosphere described?
- Are the lighting conditions included?
- Is the composition/angle described?
- Are quality keywords included?
- Does it match the brand guidelines?
File Storage
Generated images are saved to the project's standard directory structure.
{project}/
├── assets/
│ └── images/ # 최종 이미지 저장 위치
│ ├── products/ # 제품 이미지
│ ├── lifestyle/ # 라이프스타일 이미지
│ └── thumbnails/ # 썸네일 이미지
└── tmp/ # 임시 이미지 (테스트, 초안)
File naming convention
{project}/assets/images/{category}/{name}-{date}.{ext}
예시:
assets/images/products/drip-bag-hero-20240115.png
assets/images/lifestyle/morning-coffee-20240115.png
assets/images/thumbnails/youtube-ep01-20240115.png
Temporary files
Test-generated images are saved in the tmp/ directory:
tmp/image-draft-001.png
tmp/test-prompt-variation.png
Usage
This skill is referenced by the creative-director 및 production-coordinator agent when writing image prompts.
kie-image-generator Before invoking the skill, refer to this guide to optimize your prompt.