Hook-writing formulas and templates that grab the reader's attention in the first sentence.
The Importance of Hooks
- Instagram: First line (shown before 'more')
- YouTube: 첫 10초
- Shorts/Reels: 첫 3초
- Email: Subject line + first sentence
Hook Formula Categories
1. Question Type (Question)
Formula: "Do you [target] also have [problem/concern]?"
Example:
- "Still drinking instant coffee?"
- "Tired of the cafe line before work?"
- "Want to start a home cafe but don't know where to begin?"
2. Contrast Type (Contrast)
Formula: "[Common belief]? [Surprising fact]"
Example:
- "You can make barista coffee without expensive equipment"
- "Cafe-worthy coffee in 3 minutes"
- "Specialty coffee at an instant coffee price"
3. Number Type (Number)
Formula: "[Number] ways to [benefit/method] / in [number] minutes"
Example:
- "Premium coffee made in 3 minutes"
- "5 tips for brewing drip bags"
- "A cold brew recipe done in 1 minute"
4. Benefit Type (Benefit)
Formula: "If you want [result], [action]"
Example:
- "If you want cafe-quality coffee at home"
- "If you want to feel at ease even on busy mornings"
- "Specialty coffee every day for 50,000 won a month"
5. Empathy Type (Empathy)
Formula: "Because of [situation], you feel [emotion], right? [Solution]"
Example:
- "You're so rushed every morning you can't even drink your coffee properly, right?"
- "Cafe prices felt like a burden, right?"
- "You've had coffee made at home that didn't taste good, right?"
6. Curiosity Type (Curiosity)
Formula: "[Surprising fact/secret]" / "Why does [subject] [action]?"
Example:
- "The coffee secret baristas use at home"
- "Why I've been repurchasing these drip bags for 6 months"
- "Home cafe tips no one tells you"
7. Challenge Type (Challenge)
Formula: "You can [result] too" / "[Result] in [time]"
Example:
- "Even beginners can make cafe coffee in 3 minutes!"
- "Become a home cafe master in one week"
- "Once you drink this, you can't go back to instant"
Platform-Specific Hooks
Instagram Feed
[짧고 강렬한 질문/진술]
예시:
"아직도 인스턴트요? ☕"
"바쁜 아침, 딱 3분만 투자하세요"
"집에서 이게 돼요? 네, 됩니다 ✨"
Instagram Reels / Shorts
[1-3초 내 주목 / 시각+텍스트]
예시:
자막: "아직도 인스턴트?"
자막: "3분 만에 카페 커피"
자막: "이것만 알면 홈카페 끝"
YouTube Title
[키워드 + 호기심/이익]
예시:
"[홈카페] 3분 만에 완성하는 드립백 커피 | 초보자 가이드"
"바리스타가 알려주는 드립백 100% 활용법 (이것만 알면 됨)"
"월 3만원으로 매일 스페셜티 커피 마시는 방법"
Email Subject Line
[개인화 + 호기심/이익]
예시:
"[이름]님, 아침 커피 3분 루틴 만들기"
"카페 안 가도 되는 이유 (첫 구매 15% 할인)"
"이번 주만 - 에티오피아 예가체프 한정 입고"
A/B Testing Variations
Same content, different hooks:
Topic: New drip bag product launch
| Type | 훅 |
|---|---|
| Question Type | "Tired of waiting in line at the cafe?" |
| Number Type | "Cafe-quality coffee in 3 minutes" |
| Benefit Type | "Specialty coffee enjoyed at home" |
| Curiosity type | "Baristas' secret recipes" |
| Relatable type | "Busy mornings, can't give up coffee, right?" |
Hook Checklist
- Does it grab attention in the first sentence?
- Is it relevant to the target persona?
- Does it spark curiosity to read on?
- Does the body deliver what was promised?
- Does it fit the channel characteristics?
- Does it match the brand tone and manner?
File Storage
Copy and hook documents are saved in the project's standard directory structure.
{project}/
├── reports/
│ └── content/ # 콘텐츠 문서 저장 위치
│ ├── hook-variations.md
│ └── copy-variations/
│ ├── instagram-hooks.md
│ └── youtube-titles.md
└── tmp/ # 초안 및 A/B 테스트 파일
File naming convention
{project}/reports/content/{type}/{channel}-{name}-{date}.md
예시:
reports/content/copy-variations/instagram-hooks-20240115.md
reports/content/copy-variations/youtube-titles-20240115.md
Usage
This skill is referenced by the conversion-copywriter 및 script-writer agent when writing hooks/headlines.