content-pillars

Content Pillars Framework

This is a content pillar design framework for consistently delivering a brand's core message.

Content Pillar Concept

Content pillars are topic categories for brand content, maintaining a balance between consistency and diversity.

Brand Core Message
        ↓
┌───────┼───────┐
│       │       │
Pillar  Pillar  Pillar
  1       2       3
│       │       │
↓       ↓       ↓
[Contents]

Standard Content Pillars

1. Brand Story

• Purpose: Strengthen brand identity
• Content Examples:
  • Brand origin story
  • Team introduction, behind the scenes
  • Brand value statement
  • Sharing milestones
• Proportion: 15-20%

2. Product/Service

• Purpose: Product awareness and conversion
• Content Examples:
  • New product launch
  • Detailed product introduction
  • How-to guide
  • Promotion/event
• Proportion: 20-25%

3. Education

• Purpose: Build expertise, provide value
• Content Examples:
  • How-to guide
  • Tips and tricks
  • Industry trends
  • Q&A
• Proportion: 25-30%

4. Lifestyle

• Purpose: Emotional connection, empathy
• Content Examples:
  • Product use in daily life
  • Seasonal content
  • Atmosphere/mood content
  • Sharing inspiration
• Proportion: 20-25%

5. Community (UGC)

• Purpose: Encourage participation, build trust
• Content Examples:
  • Repost customer reviews
  • User participation events
  • Questions/surveys
  • Comment interaction
• Proportion: 10-15%

Coffee Brand Example

Dante Coffee Content Pillars

Pillar	Proportion	Content Examples	톤
Brand Story	15%	Dante's philosophy, team introduction	Authenticity
Product Introduction	25%	Bean reviews, drip bag introduction	Professional
Coffee Education	30%	Brewing guide, tips	Friendliness
Lifestyle	20%	Morning routine, seasonal coffee	Warmth
Community	10%	Customer reviews, surveys	Communication

Content Format Mix

Instagram

Format	Characteristics	Suitable Pillars
Feed	High-quality images	Product, lifestyle
Reels	15-60 second video	Education, lifestyle
Stories	Ephemeral, intimate	Community, behind the scenes
Live	Real-time communication	Education, Community

YouTube

Format	Characteristics	Suitable Pillars
Long-form	5-15분	Education, Brand Story
Shorts	60 seconds or less	Tips, Lifestyle

Content Calendar Template

Weekly Distribution Example

Day	Channel	Pillar	Format	Idea
월	IG Feed	Lifestyle	Image	Start of a New Week
화	IG Reels	Education	Video	3-Minute Recipe
수	IG Story	Community	Poll	Today's Pick
목	IG Feed	Product	Carousel	Bean Details
금	IG Reels	Lifestyle	Video	Weekend Recommendation
토	YouTube	Education	Long-form	Extraction Guide
일	IG Story	Community	UGC	Customer Repost

Content Repurposing

Repurpose one piece of content into multiple formats:

[원본: 10분 YouTube 영상 - 커피 추출 가이드]
        ↓
├── IG 릴스: 핵심 30초 클립
├── IG 캐러셀: 스텝별 이미지
├── IG 스토리: 비하인드
├── Naver 블로그: 텍스트 가이드
└── KakaoTalk: 요약 카드뉴스

File Storage

The content strategy document is saved in the project's standard directory structure.

{project}/
├── reports/
│   └── strategy/         # 전략 문서 저장 위치
│       ├── content-pillars.md
│       └── content-calendar/
│           ├── weekly-plan.md
│           └── monthly-calendar.md
└── tmp/                  # 초안 및 임시 파일

File Naming Convention

{project}/reports/strategy/{document-type}-{date}.md

예시:
reports/strategy/content-pillars-20240115.md
reports/strategy/content-calendar/january-2024.md

Usage

This skill is referenced by the social-strategy-director 및 copy-strategist agent when establishing a content strategy.