brand-research-glossary

brand-research-glossary

Brand Intelligence Lab company-wide glossary. All agents inherit it to keep notation and terminology consistent across deliverables.

Notation Rules

Brand Names

• Musinsa (MUSINSA) — primary operating domain. English is all uppercase MUSINSA.
• 29CM — numbers as-is. 29cm Lowercase notation prohibited.
• W Concept — keep the Korean+English mix as-is.
• LF몰 — keep the Korean as-is.

Bright Data Product Names

• Web Unlocker (zone=web_unlocker1)
• SERP API
• Datasets (marketplace dictionary download)
• Scraping Browser (for reference)
• All calls must specify 사용 도구: ... on the first line of the comment.

Slide Format

• Marp Markdown → PDF + HTML
• Reveal.js / Slidev (alternative)
• Charts: PNG (matplotlib / plotly)

Citations·Evidence

• source_url 100% preserved
• captured_at (collection timestamp) metadata included
• provenance_note (one-line source reliability)
• public_data_only=true label

Prohibited Expressions

• "recommend", "buy", "good", "bad" → replace with "observe", "note"
• Unofficial evaluations·rumor citations prohibited
• Speculative vocabulary ("probably", "it seems like") prohibited

Scope of Application

• Brand Researcher: source notation in collection deliverables
• Data Analyst: insights·SWOT body text
• Slide Creator: slide headers·captions·chart labels

Verification

If a comment or report contains any of the above prohibited expressions, report the line + suggest a correction.