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xiaohongshu-creation-workflow

Office & productivity

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Updated 10-15 20:30

About this skill

Xiaohongshu Image-Text Note Creation Workflow

Task Objective

This Skill provides a complete Xiaohongshu image-text note creation workflow from requirements to finished product, designed specifically forofficial/employee accounts in the finance and securities fielddesign.

Core objectives: intelligent mode determination, two-phase creation (content creation + style adaptation), viral potential evaluation, professional output, visual presentation, and full user control.


Core Workflow

用户输入 → Phase 0(模式判断) → Phase 1(初稿创作) →
Phase 1.5(审校优化) → Phase 2(IP风格迁移+平台适配) →
Phase 2.5(爆款评分≥80分自动继续) → Phase 3(HTML预览) → 最终输出

Key Changes:

  • Phase 1: pure topic exploration, high-quality first draft creation (without considering IP style and platform format)
  • Phase 1.5: review and optimization (not optional; a formal quality check step)
  • Phase 2: IP style transfer + platform format adaptation (automatically selects account style)
  • Phase 2.5: Score ≥80 automatically enters Phase 3
  • Phase 3: By default, automatically outputs three-style drawing prompts ([Visual Style A] + Mondo master poster style + journal hand-drawn infographic style), with optional HTML preview (Mode B/C)

⚡ Automatic Execution Principles

This workflow adopts aintelligent automatic executionstrategy, greatly reducing manual confirmation steps:

Steps Executed Automatically:

  • ✅ All Phase 1 steps (1.1-1.6) - automatically executed according to the recommended plan
  • ✅ Phase 1.5 Review and optimization - automatically continue after optimization
  • ✅ Phase 2 Account style selection - automatically select the best-matching account
  • ✅ Phase 2.5 Viral potential scoring - ≥80 automatically enters Phase 3
  • ✅ Phase 3 Default dual-style prompts - automatically output the full set of hand-drawn style + master poster style prompts

Points Where Users Can Intervene:

  • 🔧 After any step is completed, modification requests can be made
  • 🔧 After Phase 3, manually trigger: Mode B (Vital Geometry HTML preview) or Mode C (magazine info card HTML preview)
  • 🔧 When the score is <80, you can choose to continue after optimization

Default Recommendation Strategy:

  • Topic: by default choose Plan 1 (the optimal plan)
  • Framework: by default use "Problem - Cause - Solution - Elevation"
  • Account: automatically matched according to the content (beginner-friendly → [Account 2], hot topics → Lele, popular science → Pailei Ge)
  • Guidance: by default combine soft and hard approaches, with a natural transition

Phase Quick Guide

Phase 0: Mode Determination

Task: Determine creation mode vs rewriting mode

Determination: Input >200 characters → rewriting mode, ≤200 characters → creation mode

Detailed Guide: see references/phase-guides.md#phase-0


Phase 1: First Draft Creation ⭐ Phase One

Focus: pure content creation, without considering IP style and platform format

Execution Principles:✅ Automatically execute the recommended plan; users can make modification requests at any time


Creation Mode Process (6 steps, executed step by step)

Step 1.1: Requirements Understanding and Restructuring (automatically executed)

Task: In-depth analysis of the essence of user needs

Execution method: Automatically analyze and output results, continue by default

Execution requirements:

  • Analyze the topic/keywords entered by the user
  • Uncover the essential problem behind the need
  • Identify the target audience and scenario
  • Clarify the core information points (1-3)

Output format:

## 需求分析

**用户输入**:<原始输入>

**本质问题**:<提炼的本质问题>

**目标受众**:<受众特征>

**核心信息**:
1. <核心点1>
2. <核心点2>
3. <核心点3>

Automatically proceed to the next step. If changes are needed, please specify the adjustments.


Step 1.2: Investment guidance analysis (automatically executed, recommended solution by default)

Task: Analyze the connection between the topic and investment, and design an entry point to guide investment with [broker name]

Analysis content:

  1. Connection between the topic and investment: How this topic can naturally shift to investment and wealth management
  2. Soft entry point: Knowledge popularization, value infiltration, building trust
  3. Hard entry point: New customer benefits, account opening guidance, product recommendations
  4. Transition logic: How to naturally transition from the original topic to investment

Output format:

## 投资引导分析

**投资关联点**:
<这个话题与投资的内在联系>

**软性切入点**:
- <切入点1:知识科普>
- <切入点2:价值渗透>

**硬性切入点**:
- <切入点1:新客权益>
- <切入点2:开户引导>

**过渡逻辑**:
<如何从原话题自然过渡到投资>

**推荐引导策略**:
<默认采用软硬结合,具体策略>

Automatically proceed to the next step. Use the recommended strategy by default.


Step 1.3: Topic discussion (automatically executed, solution 1 by default)

Task: Provide 3-4 topic solutions and automatically select the optimal solution

Topic requirements:

  • Each topic has a clear value proposition
  • Complies with the investment guidance strategy
  • Has substantial content that can be expanded

Output format:

## 选题方案

**方案1(推荐)**:<标题>
- 价值主张:<提供的价值>
- 内容角度:<切入角度>
- 投资关联:<如何关联投资>

**方案2**:<标题>
- 价值主张:<提供的价值>
- 内容角度:<切入角度>
- 投资关联:<如何关联投资>

**方案3**:<标题>
- 价值主张:<提供的价值>
- 内容角度:<切入角度>
- 投资关联:<如何关联投资>

**已自动选择:方案1(推荐)**

Automatically proceed to the next step. Solution 1 is selected by default (recommended).


Step 1.4: Content logic structure design (automatically executed, recommended framework by default)

Task: Use the analytical framework to organize the content'slogical structure(not Xiaohongshu format)

Important note:

  • This isthe logical structure of the content, not Xiaohongshu's multi-page format
  • For example: problem-cause-solution-elevation
  • Different from Phase 2's Xiaohongshu note format (cover + content pages + ending page)

Optional frameworks:

  • Problem-cause-solution-elevation (tutorial type, recommended)
  • Story-conflict-turning point-insight (experience type)
  • Subvert cognition-new perspective-reconstruction (opinion type)
  • Comparison-contrast-reason-enlightenment (comparison type)
  • Data impact-deep dive-case-elevation (analysis type)

Output format:

## 内容逻辑结构设计

**推荐框架**:问题-原因-方案-升华(教程类)

**逻辑大纲**:
I. <第一部分标题>
   - <要点1>
   - <要点2>
II. <第二部分标题>
   - <要点1>
   - <要点2>
...
III. <总结/升华>

**核心结论**:<1-2句话,高密度>

Automatically proceed to the next step. Use the recommended framework by default.


Step 1.5: Content creation (automatically executed, quality controlled)

Task: Create a high-quality first draft (800-1500 words)

Creation requirements:

  • Word count: 800-1500 words
  • Fully expand the content
  • Clear and rigorous logic
  • Supported by specific details and data
  • Clear viewpoint with a stance
  • Incorporate the investment guidance strategy (highlighted, indispensable)
  • Naturally transition to [broker name] securities services

Output format:

## 初稿内容

<初稿正文>

**核心观点**:<1-2句话总结核心观点>

**字数**:<统计字数>

**投资引导检查**:
- ✅ 软性引导已融入
- ✅ 硬性引导已融入(突出具体行动)
- ✅ 有明确的[券商名称]服务引导
- ✅ 过渡自然,不生硬

Automatically proceed to the next step. The content has been automatically optimized; please specify if modifications are needed.


Step 1.6: Quality Check (automatically executed; continue if passed)

Task: Three rounds of proofreading to ensure content quality

Check dimensions:

  1. Content accuracy
  2. Logical rigor
  3. Clarity of viewpoints
  4. Specificity of details
  5. Sufficiency of value
  6. Naturalness of investment guidance

Output format:

## 质量检查结果

✅ 通过检查

**检查结果**:
- 内容准确性:<评价>
- 逻辑严密性:<评价>
- 观点鲜明度:<评价>
- 细节具体性:<评价>
- 价值充分性:<评价>
- 投资引导自然性:<评价>

Automatically enter Phase 1.5 proofreading and optimization. If issues are found, they will be automatically optimized.


Rewriting mode process (4 steps, automatically executed)

Step 1.1: Original text analysis (automatically executed)

Task: Understand the core viewpoints and logic of the original text

Step 1.2: Strengthen investment guidance (automatically executed)

Task: Strengthen the investment and wealth management angle, and design the entry point for [brokerage name] guidance

Step 1.3: Rewriting and optimization (automatically executed)

Task: Rewrite the content using new expressions (800-1500 words)

Step 1.4: Quality check (automatically executed)

Task: Three rounds of proofreading to ensure the quality of the rewrite

Output: Core viewpoints + optimized content (800-1500 words)

Note:

  • Do not change the core viewpoints of the original text
  • Strengthen the investment and wealth management angle
  • Incorporate [brokerage name] guidance
  • Optimize the expression

Automatically enter Phase 1.5. All steps are completed automatically without confirmation.


Detailed guide: See references/phase-guides.md#phase-1


Phase 1.5: Proofreading and optimization ⭐ Automatically executed

Task: Formally proofread and optimize the first draft

Proofreading dimensions:

  1. Content accuracy: Accuracy of facts, data, and logic
  2. Clarity of expression: Whether the language is clear and easy to understand
  3. Structural reasonableness: Whether the logical structure is reasonable
  4. Value density: Whether the information value is sufficient

Optimization content:

  • Polish the written expression
  • Optimize the logical structure
  • Supplement necessary details
  • Improve readability

Output: High-quality content after proofreading + proofreading notes

Automatically enter Phase 2. After proofreading is completed, directly perform account style adaptation.

Detailed guide: See references/phase-guides.md#phase-1.5


Phase 2: IP style transfer + platform format adaptation ⭐ Second phase

Focus: Convert high-quality content into a specific IP style and platform format

Step 2.1: Account style selection (automatically select recommended account)

Task: Automatically select the most matching account style based on the content

Available accounts:

Account Type Style characteristics Applicable scenarios
Main account - investment education notes Official Wealth management education-oriented Knowledge popularization
Main account - advertising notes Official Account opening promotion orientation New customer benefits
[Account 2] [[KOS account] account] Beginner-friendly Basic knowledge (recommended)
Mine-Sweeper Bro [[KOS account] account] Systematic popular science ETF, K-line
Lele [[KOS account] account] Hotspot-driven Market hotspots
Zhongjinfeng WeChat Official Account Rational analysis In-depth analysis

Detailed configuration: see references/account-styles-config.md

Automatic selection rules:

  • Beginner-friendly content → [Account 2]
  • Systematic popular science content → Mine-Sweeper Bro
  • Hotspot-driven content → Lele
  • In-depth analysis content → Zhongjinfeng
  • Account opening promotion → Main account - ad note

Automatically proceed to the next step. By default, select the best-matching account.


Step 2.2: Xiaohongshu note format conversion (automatic execution)

Core requirements:

  • Keep the core viewpoint unchanged
  • Convert to the selected account style
  • Structure into Xiaohongshu multi-page note format (5-7 pages)
  • Add risk warnings and promotional information

Execution process:

  1. Read account style configuration

    • File:references/account-styles/[自动选择的账号].md
    • Obtain: style features such as tone, wording, structure, symbols, etc.
  2. Create title versions(5-10)

    • Apply the account style's title formulas
    • Each title ≤20 characters
    • Ensure attractiveness
  3. Design note image structure(cover + content pages + final page)

    • Cover page: eye-catching title + core viewpoint (≤50 characters)
    • Content pages: each page ≤200 characters, fully expanded
    • Final page: promotional information + CTA
  4. Create body content

    • Lead-in: attract attention
    • Risk warning: complete and compliant
    • Tags: 5-10 related tags
  5. Apply fixed content templates

    • File:references/templates/fixed-content.md
    • Fixed copy such as promotional content and risk warnings

Output format: complete Xiaohongshu note draft

  • Title versions (5-10)
  • Note image content (multi-page)
  • Body content

Automatically proceed to Phase 2.5 viral potential scoring。

Detailed guide: see references/phase-guides.md#phase-2


Phase 2.5: Viral potential scoring

Task: evaluate the note's viral potential and provide optimization suggestions

Evaluation framework: high-density four-dimensional structure

1. Extreme benchmarking (25 points)

Evaluation points:

  • Whether market-validated success factors have been recombined
  • Whether there is a clear track positioning
  • Whether there is cross-domain dimensional-reduction innovation

Scoring standards:

  • 20-25 points: accurately benchmarks viral elements, with innovation
  • 15-19 points: has benchmarking but insufficient innovation
  • 0-14 points: lacks benchmarking, originality anxiety

2. Emotional Amplification (25 points)

Evaluation Points:

  • Does it directly strike human nature (fear/greed/vanity/lust)?
  • Does it create contrast, class anxiety, or a sense of satisfaction?
  • Does it produce a screenshot-worthy punchline every 300 characters?

Scoring Criteria:

  • 20-25 points: Strong emotional stimulation, frequent punchlines
  • 15-19 points: Has emotion but not strong enough
  • 0-14 points: Flat and straightforward, lacking emotion

3. Algorithm Catering (25 points)

Evaluation Points:

  • Does the title have a visual hammer that stops the finger within 0.5 seconds?
  • Are controversy points pre-planted to trick interaction and recommendations?
  • Is it SEO-friendly with reasonable keyword placement?

Scoring Criteria:

  • 20-25 points: Strong algorithm catering, obvious interaction traps
  • 15-19 points: Some algorithm consideration
  • 0-14 points: Ignores algorithm, purely content-oriented

4. Industrial Structure (25 points)

Evaluation Points:

  • Does it conform to the standard module (hook → pain point → solution → call to action)?
  • Golden three seconds: does the first sentence determine life or death?
  • Is the body divided into short sentences for visual noise reduction?

Scoring Criteria:

  • 20-25 points: Perfect SOP structure, tight rhythm
  • 15-19 points: Basically complete structure
  • 0-14 points: Chaotic structure, lacking logic

Output Format:

## 小红书爆款分析报告

**综合评分**:<总分/100>

**四维得分**:
- 极致对标:<得分>/25
- 情绪放大:<得分>/25
- 算法迎合:<得分>/25
- 工业结构:<得分>/25

**优化建议**(≤100字):
<具体改进方向>

Follow-up Process:

  • 80 points+:✅ Automatically enter Phase 3(no confirmation needed)
  • 60-79 points: Ask whether to optimize before entering Phase 3
  • Below 60 points: Recommend optimizing before entering Phase 3

Important: When the score is ≥80 points, skip the confirmation step and directly execute Phase 3

Detailed Guide: See references/phase-guides.md#phase-2.5


Phase 3: Multi-page Infographic Generation ⭐ Default output of dual-style drawing prompts

Default Mode: Output dual-style AI drawing prompts (Mode A) — hand-drawn style + master poster style, 2 sets of prompts in total, output for each page Optional: HTML Vital Geometry style preview (Mode B) Optional: HTML magazine info card style preview (Mode C)


Mode A: Dual-style AI Drawing Prompts (Default Execution) ⭐

Default automatic execution, no manual trigger by user required. Directly output the full set of prompts after Phase 2.5 score ≥80 points.

Core Rules:

  • For each page of the note (cover + content pages + end page)output two complete sets of prompts each
  • All {变量} in the prompts must be replaced with actual content, without retaining any placeholders
  • Do not directly call drawing tools; the user will paste them into AI drawing tools themselves for use

Dual-style Description:

Style Core Aesthetics Suitable Scenarios
Hand-drawn style ([Visual Style A]) Morandi color palette, hand-drawn lines, warm and friendly Knowledge popularization, life finance, daily product recommendations
Master poster style (Mondo) Minimalist symbolic symbols, silkscreen printing, strong visual impact Trend marketing, account opening promotion, high eye-catching content

Operation Flow:

  1. Extract the title, core content, key points, and memorable quotes for each page from the Phase 2 notes draft
  2. Determine the Mondo-style color scheme based on the content theme (finance → deep blue + gold / trending topics → cyber blue + neon yellow / lifestyle → warm yellow + orange-red)
  3. Generate page by page: first output the hand-drawn style prompt, then output the master poster style prompt
  4. Attach a "Drawing Tool Usage Instructions" section at the end

Detailed Prompt Template: see references/phase3-multi-image-guide.md

Example Output Format:

## Phase 3:绘画提示词(共 N 页 × 2 套风格)

### 第1页:封面
#### 手绘风提示词
[完整提示词,变量已替换]

#### 大师海报风提示词
[完整提示词,变量已替换]

---
### 第2页:内容页一
...(以此类推)

---
### 绘图工具使用说明
- Midjourney:末尾加 --ar 3:4 --style raw --v 6
- 即梦 / 可灵:直接粘贴中文部分
- DALL·E 3:直接粘贴全文

Mode B: HTML Vital Geometry Preview (Optional)

Manual trigger: say "Generate HTML preview" or "Mode B" in the conversation

Template Used:references/xiaohongshu-preview-template.html

Core Features: Generated based on the Xiaohongshu note preview template, using the Vital Geometry design style

Design Specifications:

  • Page layout specifications:references/xiaohongshu-preview-layout-spec.md
  • Card design specifications:references/xiaohongshu-preview-card-spec.md
  • Color scheme:references/xiaohongshu-preview-color-spec.md

Template Features:

  • Three-section layout (title candidates + note image carousel + body content)
  • Standard configuration of 7 cards (cover + 5 content cards + promotion page)
  • Vital Geometry decorative elements (dot matrix, wavy lines, concentric circles)
  • Responsive design, simulating a phone screen (420px wide)
  • Interactive (title selection, card carousel)

Operation Flow:

  1. Read the HTML template file
  2. Analyze the note structure (title, note image content, body text, tags)
  3. Determine the number and types of cards (standard 7 or custom)
  4. Fill in the template content (Section 1-3)
  5. Generate the complete HTML file
  6. Quality check (content completeness, visual consistency, functionality)

Output: complete HTML file

Detailed Guide: see references/phase3-html-guide.md


Mode C: HTML Magazine Info Card Style (Optional)

Manual trigger: say "Use magazine info card style" or "Mode C" in the conversation

Template Used:references/html-templates/info-card-template.html

Core Features: Based on the info-card-designer design style, Swiss International Style + magazine editorial aesthetics, large font sizes, strong visual tension

Design Characteristics:

  • Hook title mode: rewrite the core viewpoint into a high-impact sentence of 10-20 characters
  • Large font typography (vw relative units, scaling proportionally with width)
  • High-contrast black and white or minimalist color scheme (no decoration, minimalist grid system)
  • Each key point is automatically rewritten into an engaging hook sentence
  • Three width options: 480px (compact for mobile) / 600px (default balance) / 900px (wide desktop)

Operation Flow:

  1. Read the info-card HTML template
  2. Convert the content of each note page into Hook sentences (10-20 character high-impact titles)
  3. Fill in the template content (title, Hook sentence, key point list, brand information)
  4. Generate the complete HTML file
  5. Quality check

Output: complete HTML file

Detailed Guide: see references/phase3-html-guide.md#模式C


Phase 3 Execution Flow

Phase 2.5 评分 ≥80 分
        │
        ▼
┌──────────────────────────────────┐
│ 自动执行:输出双风格绘画提示词    │  ← 默认(模式A)
│  手绘风([视觉风格A])提示词            │
│  大师海报风(Mondo)提示词        │
│  每页 × 2 套,附使用说明          │
└──────────────────────────────────┘
        │
        ▼
   完成提示词输出
        │
        ├─── ✅ 满意 → 完成
        │
        ├─── 🖥️ 需要 HTML 预览(Vital Geometry 风格)
        │           │
        │           ▼
        │    模式B:生成 .html 预览文件
        │           │
        │           ▼
        │      完成 HTML 预览
        │
        └─── 📰 需要杂志信息卡风格预览
                    │
                    ▼
            模式C:info-card HTML
                    │
                    ▼
              完成杂志风格预览

---

### 最终输出

> **输出原则**:前置步骤(选题分析、框架、审校过程、评分详情等)仅保留在对话互动中展示,**不写入任何文件**。最终文件交付物只有以下 3 类。

---

#### 交付物类型 1:笔记稿(必输出)

**文件格式**:Markdown(.md)

**文件内容**:
- 标题候选列表(5-10个,带推荐标注)
- 7页笔记图结构(每页:位置标注 + 核心内容 + 元素清单)
- 正文全文(引导语 + 主体内容 + 互动钩子 + 风险提示 + 话题标签)

---

#### 交付物类型 2:绘画提示词(Phase 3 模式A,默认必输出)

**文件格式**:Markdown(.md)

**文件内容**:
- 每页 × 2 套完整提示词(手绘风[视觉风格A] + 大师海报风 Mondo)
- 所有 `{变量}` 已替换为实际内容,无占位符
- 末尾附绘图工具使用说明

---

#### 交付物类型 3:HTML 预览(Phase 3 模式B/C,手动触发)

**文件格式**:HTML(.html)

**文件内容**:
- 模式B:Vital Geometry 风格,交互式标题选择 + 卡片轮播
- 模式C:杂志信息卡风格,大字号 Hook 句式 + 数据网格

---

**爆款评分**(仅在对话中展示,不单独输出为文件):综合评分+优化建议

**使用建议**:
1. 收到提示词后,封面页两种风格都生成,对比后选定一种,其余各页沿用同一风格
2. 如需在小红书发布前整体预览排版,可追加请求模式B 或 模式C
3. 发布时段选择:晚上 19:00-22:00 最佳
4. 发布后跟踪数据:收藏、点赞、评论、转发

---

## 资源索引

### 账号风格配置

**选择指南**:见 `references/account-styles-config.md`

**6个账号配置**:`references/account-styles/` 目录下
- zhukan-toujiao.md(主号投教)
- zhukan-guanggao.md(主号广告)
- dingdingmao.md([账号2])
- peileige.md(排雷哥)
- lele.md(乐乐)
- zhongjin-fengge.md(中金风)

**固定模板**:`references/templates/fixed-content.md`

### 参考指南

- **Phase详细指南**:`references/phase-guides.md`
- **投资转向技巧**:`references/investment-pivot-guide.md`
- **多页图像(AI绘图提示词)**:`references/phase3-multi-image-guide.md`
- **HTML模式**:`references/phase3-html-guide.md`
- **常见问题**:`references/faq.md`
- **使用示例**:`references/examples.md`
- **设计原则**:`references/design-principles.md`

### HTML预览模板(Phase 3模式B/C)

- **模式B模板文件**:`references/xiaohongshu-preview-template.html`(Vital Geometry 风格)
- **模式C模板文件**:`references/html-templates/info-card-template.html`(杂志信息卡风格)
- **页面布局规范**:`references/xiaohongshu-preview-layout-spec.md`
- **卡片设计规范**:`references/xiaohongshu-preview-card-spec.md`
- **配色方案**:`references/xiaohongshu-preview-color-spec.md`

---

## 执行FAQ

**Q1: 如何选择账号风格?**
A: 见Phase 2.1的对比表,或 `references/account-styles-config.md`

**Q2: Phase 1文本量不够?**
A: 补充案例数据、深化投资转向,详见 `references/faq.md#q6`

**Q3: Phase 2核心观点变了?**
A: 重新执行Phase 2,强调保持核心观点,详见 `references/faq.md#q7`

**Q4: Phase 2.5评分低?**
A: 根据优化建议调整,详见 `references/faq.md#q8`

**Q5: Phase 3选择哪种模式?**
A: 默认自动执行模式A,输出手绘风+大师海报风双套提示词,用户自行粘贴到 AI 绘图工具生图;如需 HTML 预览排版效果,可追加模式B(Vital Geometry 风格)或模式C(杂志信息卡风格),详见 `references/phase3-html-guide.md`

**Q6: 如何添加新账号?**
A: 添加配置文件到 `references/account-styles/`,详见 `references/faq.md#q5`

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## 快速开始

1. **提供话题/内容**:一句话(创作)或长文(改写)

2. **跟随Phase流程**:模式判断→初稿创作→审校优化→风格适配→爆款评分→配图生成

3. **每个确认点确认**:确保满意后继续

4. **获得完整成果**:笔记稿+配套配图

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**重要提示**:
- 所有Phase需用户确认后继续
- 投资转向必须自然,不能硬广
- 必须包含完整风险提示
- 体现专业性并软性引导开户

**更多帮助**:`references/phase-guides.md` | `references/faq.md` | `references/examples.md`