Task Objective
This Skill provides a complete Xiaohongshu image-text note creation workflow from requirements to finished product, designed specifically forofficial/employee accounts in the finance and securities fielddesign.
Core objectives: intelligent mode determination, two-phase creation (content creation + style adaptation), viral potential evaluation, professional output, visual presentation, and full user control.
Core Workflow
用户输入 → Phase 0(模式判断) → Phase 1(初稿创作) →
Phase 1.5(审校优化) → Phase 2(IP风格迁移+平台适配) →
Phase 2.5(爆款评分≥80分自动继续) → Phase 3(HTML预览) → 最终输出
Key Changes:
- Phase 1: pure topic exploration, high-quality first draft creation (without considering IP style and platform format)
- Phase 1.5: review and optimization (not optional; a formal quality check step)
- Phase 2: IP style transfer + platform format adaptation (automatically selects account style)
- Phase 2.5: Score ≥80 automatically enters Phase 3
- Phase 3: By default, automatically outputs three-style drawing prompts ([Visual Style A] + Mondo master poster style + journal hand-drawn infographic style), with optional HTML preview (Mode B/C)
⚡ Automatic Execution Principles
This workflow adopts aintelligent automatic executionstrategy, greatly reducing manual confirmation steps:
Steps Executed Automatically:
- ✅ All Phase 1 steps (1.1-1.6) - automatically executed according to the recommended plan
- ✅ Phase 1.5 Review and optimization - automatically continue after optimization
- ✅ Phase 2 Account style selection - automatically select the best-matching account
- ✅ Phase 2.5 Viral potential scoring - ≥80 automatically enters Phase 3
- ✅ Phase 3 Default dual-style prompts - automatically output the full set of hand-drawn style + master poster style prompts
Points Where Users Can Intervene:
- 🔧 After any step is completed, modification requests can be made
- 🔧 After Phase 3, manually trigger: Mode B (Vital Geometry HTML preview) or Mode C (magazine info card HTML preview)
- 🔧 When the score is <80, you can choose to continue after optimization
Default Recommendation Strategy:
- Topic: by default choose Plan 1 (the optimal plan)
- Framework: by default use "Problem - Cause - Solution - Elevation"
- Account: automatically matched according to the content (beginner-friendly → [Account 2], hot topics → Lele, popular science → Pailei Ge)
- Guidance: by default combine soft and hard approaches, with a natural transition
Phase Quick Guide
Phase 0: Mode Determination
Task: Determine creation mode vs rewriting mode
Determination: Input >200 characters → rewriting mode, ≤200 characters → creation mode
Detailed Guide: see references/phase-guides.md#phase-0
Phase 1: First Draft Creation ⭐ Phase One
Focus: pure content creation, without considering IP style and platform format
Execution Principles:✅ Automatically execute the recommended plan; users can make modification requests at any time
Creation Mode Process (6 steps, executed step by step)
Step 1.1: Requirements Understanding and Restructuring (automatically executed)
Task: In-depth analysis of the essence of user needs
Execution method: Automatically analyze and output results, continue by default
Execution requirements:
- Analyze the topic/keywords entered by the user
- Uncover the essential problem behind the need
- Identify the target audience and scenario
- Clarify the core information points (1-3)
Output format:
## 需求分析
**用户输入**:<原始输入>
**本质问题**:<提炼的本质问题>
**目标受众**:<受众特征>
**核心信息**:
1. <核心点1>
2. <核心点2>
3. <核心点3>
Automatically proceed to the next step. If changes are needed, please specify the adjustments.
Step 1.2: Investment guidance analysis (automatically executed, recommended solution by default)
Task: Analyze the connection between the topic and investment, and design an entry point to guide investment with [broker name]
Analysis content:
- Connection between the topic and investment: How this topic can naturally shift to investment and wealth management
- Soft entry point: Knowledge popularization, value infiltration, building trust
- Hard entry point: New customer benefits, account opening guidance, product recommendations
- Transition logic: How to naturally transition from the original topic to investment
Output format:
## 投资引导分析
**投资关联点**:
<这个话题与投资的内在联系>
**软性切入点**:
- <切入点1:知识科普>
- <切入点2:价值渗透>
**硬性切入点**:
- <切入点1:新客权益>
- <切入点2:开户引导>
**过渡逻辑**:
<如何从原话题自然过渡到投资>
**推荐引导策略**:
<默认采用软硬结合,具体策略>
Automatically proceed to the next step. Use the recommended strategy by default.
Step 1.3: Topic discussion (automatically executed, solution 1 by default)
Task: Provide 3-4 topic solutions and automatically select the optimal solution
Topic requirements:
- Each topic has a clear value proposition
- Complies with the investment guidance strategy
- Has substantial content that can be expanded
Output format:
## 选题方案
**方案1(推荐)**:<标题>
- 价值主张:<提供的价值>
- 内容角度:<切入角度>
- 投资关联:<如何关联投资>
**方案2**:<标题>
- 价值主张:<提供的价值>
- 内容角度:<切入角度>
- 投资关联:<如何关联投资>
**方案3**:<标题>
- 价值主张:<提供的价值>
- 内容角度:<切入角度>
- 投资关联:<如何关联投资>
**已自动选择:方案1(推荐)**
Automatically proceed to the next step. Solution 1 is selected by default (recommended).
Step 1.4: Content logic structure design (automatically executed, recommended framework by default)
Task: Use the analytical framework to organize the content'slogical structure(not Xiaohongshu format)
Important note:
- This isthe logical structure of the content, not Xiaohongshu's multi-page format
- For example: problem-cause-solution-elevation
- Different from Phase 2's Xiaohongshu note format (cover + content pages + ending page)
Optional frameworks:
- Problem-cause-solution-elevation (tutorial type, recommended)
- Story-conflict-turning point-insight (experience type)
- Subvert cognition-new perspective-reconstruction (opinion type)
- Comparison-contrast-reason-enlightenment (comparison type)
- Data impact-deep dive-case-elevation (analysis type)
Output format:
## 内容逻辑结构设计
**推荐框架**:问题-原因-方案-升华(教程类)
**逻辑大纲**:
I. <第一部分标题>
- <要点1>
- <要点2>
II. <第二部分标题>
- <要点1>
- <要点2>
...
III. <总结/升华>
**核心结论**:<1-2句话,高密度>
Automatically proceed to the next step. Use the recommended framework by default.
Step 1.5: Content creation (automatically executed, quality controlled)
Task: Create a high-quality first draft (800-1500 words)
Creation requirements:
- Word count: 800-1500 words
- Fully expand the content
- Clear and rigorous logic
- Supported by specific details and data
- Clear viewpoint with a stance
- Incorporate the investment guidance strategy (highlighted, indispensable)
- Naturally transition to [broker name] securities services
Output format:
## 初稿内容
<初稿正文>
**核心观点**:<1-2句话总结核心观点>
**字数**:<统计字数>
**投资引导检查**:
- ✅ 软性引导已融入
- ✅ 硬性引导已融入(突出具体行动)
- ✅ 有明确的[券商名称]服务引导
- ✅ 过渡自然,不生硬
Automatically proceed to the next step. The content has been automatically optimized; please specify if modifications are needed.
Step 1.6: Quality Check (automatically executed; continue if passed)
Task: Three rounds of proofreading to ensure content quality
Check dimensions:
- Content accuracy
- Logical rigor
- Clarity of viewpoints
- Specificity of details
- Sufficiency of value
- Naturalness of investment guidance
Output format:
## 质量检查结果
✅ 通过检查
**检查结果**:
- 内容准确性:<评价>
- 逻辑严密性:<评价>
- 观点鲜明度:<评价>
- 细节具体性:<评价>
- 价值充分性:<评价>
- 投资引导自然性:<评价>
Automatically enter Phase 1.5 proofreading and optimization. If issues are found, they will be automatically optimized.
Rewriting mode process (4 steps, automatically executed)
Step 1.1: Original text analysis (automatically executed)
Task: Understand the core viewpoints and logic of the original text
Step 1.2: Strengthen investment guidance (automatically executed)
Task: Strengthen the investment and wealth management angle, and design the entry point for [brokerage name] guidance
Step 1.3: Rewriting and optimization (automatically executed)
Task: Rewrite the content using new expressions (800-1500 words)
Step 1.4: Quality check (automatically executed)
Task: Three rounds of proofreading to ensure the quality of the rewrite
Output: Core viewpoints + optimized content (800-1500 words)
Note:
- Do not change the core viewpoints of the original text
- Strengthen the investment and wealth management angle
- Incorporate [brokerage name] guidance
- Optimize the expression
Automatically enter Phase 1.5. All steps are completed automatically without confirmation.
Detailed guide: See references/phase-guides.md#phase-1
Phase 1.5: Proofreading and optimization ⭐ Automatically executed
Task: Formally proofread and optimize the first draft
Proofreading dimensions:
- Content accuracy: Accuracy of facts, data, and logic
- Clarity of expression: Whether the language is clear and easy to understand
- Structural reasonableness: Whether the logical structure is reasonable
- Value density: Whether the information value is sufficient
Optimization content:
- Polish the written expression
- Optimize the logical structure
- Supplement necessary details
- Improve readability
Output: High-quality content after proofreading + proofreading notes
Automatically enter Phase 2. After proofreading is completed, directly perform account style adaptation.
Detailed guide: See references/phase-guides.md#phase-1.5
Phase 2: IP style transfer + platform format adaptation ⭐ Second phase
Focus: Convert high-quality content into a specific IP style and platform format
Step 2.1: Account style selection (automatically select recommended account)
Task: Automatically select the most matching account style based on the content
Available accounts:
| Account | Type | Style characteristics | Applicable scenarios |
|---|---|---|---|
| Main account - investment education notes | Official | Wealth management education-oriented | Knowledge popularization |
| Main account - advertising notes | Official | Account opening promotion orientation | New customer benefits |
| [Account 2] | [[KOS account] account] | Beginner-friendly | Basic knowledge (recommended) |
| Mine-Sweeper Bro | [[KOS account] account] | Systematic popular science | ETF, K-line |
| Lele | [[KOS account] account] | Hotspot-driven | Market hotspots |
| Zhongjinfeng | WeChat Official Account | Rational analysis | In-depth analysis |
Detailed configuration: see references/account-styles-config.md
Automatic selection rules:
- Beginner-friendly content → [Account 2]
- Systematic popular science content → Mine-Sweeper Bro
- Hotspot-driven content → Lele
- In-depth analysis content → Zhongjinfeng
- Account opening promotion → Main account - ad note
Automatically proceed to the next step. By default, select the best-matching account.
Step 2.2: Xiaohongshu note format conversion (automatic execution)
Core requirements:
- Keep the core viewpoint unchanged
- Convert to the selected account style
- Structure into Xiaohongshu multi-page note format (5-7 pages)
- Add risk warnings and promotional information
Execution process:
-
Read account style configuration
- File:
references/account-styles/[自动选择的账号].md - Obtain: style features such as tone, wording, structure, symbols, etc.
- File:
-
Create title versions(5-10)
- Apply the account style's title formulas
- Each title ≤20 characters
- Ensure attractiveness
-
Design note image structure(cover + content pages + final page)
- Cover page: eye-catching title + core viewpoint (≤50 characters)
- Content pages: each page ≤200 characters, fully expanded
- Final page: promotional information + CTA
-
Create body content
- Lead-in: attract attention
- Risk warning: complete and compliant
- Tags: 5-10 related tags
-
Apply fixed content templates
- File:
references/templates/fixed-content.md - Fixed copy such as promotional content and risk warnings
- File:
Output format: complete Xiaohongshu note draft
- Title versions (5-10)
- Note image content (multi-page)
- Body content
Automatically proceed to Phase 2.5 viral potential scoring。
Detailed guide: see references/phase-guides.md#phase-2
Phase 2.5: Viral potential scoring
Task: evaluate the note's viral potential and provide optimization suggestions
Evaluation framework: high-density four-dimensional structure
1. Extreme benchmarking (25 points)
Evaluation points:
- Whether market-validated success factors have been recombined
- Whether there is a clear track positioning
- Whether there is cross-domain dimensional-reduction innovation
Scoring standards:
- 20-25 points: accurately benchmarks viral elements, with innovation
- 15-19 points: has benchmarking but insufficient innovation
- 0-14 points: lacks benchmarking, originality anxiety
2. Emotional Amplification (25 points)
Evaluation Points:
- Does it directly strike human nature (fear/greed/vanity/lust)?
- Does it create contrast, class anxiety, or a sense of satisfaction?
- Does it produce a screenshot-worthy punchline every 300 characters?
Scoring Criteria:
- 20-25 points: Strong emotional stimulation, frequent punchlines
- 15-19 points: Has emotion but not strong enough
- 0-14 points: Flat and straightforward, lacking emotion
3. Algorithm Catering (25 points)
Evaluation Points:
- Does the title have a visual hammer that stops the finger within 0.5 seconds?
- Are controversy points pre-planted to trick interaction and recommendations?
- Is it SEO-friendly with reasonable keyword placement?
Scoring Criteria:
- 20-25 points: Strong algorithm catering, obvious interaction traps
- 15-19 points: Some algorithm consideration
- 0-14 points: Ignores algorithm, purely content-oriented
4. Industrial Structure (25 points)
Evaluation Points:
- Does it conform to the standard module (hook → pain point → solution → call to action)?
- Golden three seconds: does the first sentence determine life or death?
- Is the body divided into short sentences for visual noise reduction?
Scoring Criteria:
- 20-25 points: Perfect SOP structure, tight rhythm
- 15-19 points: Basically complete structure
- 0-14 points: Chaotic structure, lacking logic
Output Format:
## 小红书爆款分析报告
**综合评分**:<总分/100>
**四维得分**:
- 极致对标:<得分>/25
- 情绪放大:<得分>/25
- 算法迎合:<得分>/25
- 工业结构:<得分>/25
**优化建议**(≤100字):
<具体改进方向>
Follow-up Process:
- 80 points+:✅ Automatically enter Phase 3(no confirmation needed)
- 60-79 points: Ask whether to optimize before entering Phase 3
- Below 60 points: Recommend optimizing before entering Phase 3
Important: When the score is ≥80 points, skip the confirmation step and directly execute Phase 3
Detailed Guide: See references/phase-guides.md#phase-2.5
Phase 3: Multi-page Infographic Generation ⭐ Default output of dual-style drawing prompts
Default Mode: Output dual-style AI drawing prompts (Mode A) — hand-drawn style + master poster style, 2 sets of prompts in total, output for each page Optional: HTML Vital Geometry style preview (Mode B) Optional: HTML magazine info card style preview (Mode C)
Mode A: Dual-style AI Drawing Prompts (Default Execution) ⭐
Default automatic execution, no manual trigger by user required. Directly output the full set of prompts after Phase 2.5 score ≥80 points.
Core Rules:
- For each page of the note (cover + content pages + end page)output two complete sets of prompts each
- All
{变量}in the prompts must be replaced with actual content, without retaining any placeholders - Do not directly call drawing tools; the user will paste them into AI drawing tools themselves for use
Dual-style Description:
| Style | Core Aesthetics | Suitable Scenarios |
|---|---|---|
| Hand-drawn style ([Visual Style A]) | Morandi color palette, hand-drawn lines, warm and friendly | Knowledge popularization, life finance, daily product recommendations |
| Master poster style (Mondo) | Minimalist symbolic symbols, silkscreen printing, strong visual impact | Trend marketing, account opening promotion, high eye-catching content |
Operation Flow:
- Extract the title, core content, key points, and memorable quotes for each page from the Phase 2 notes draft
- Determine the Mondo-style color scheme based on the content theme (finance → deep blue + gold / trending topics → cyber blue + neon yellow / lifestyle → warm yellow + orange-red)
- Generate page by page: first output the hand-drawn style prompt, then output the master poster style prompt
- Attach a "Drawing Tool Usage Instructions" section at the end
Detailed Prompt Template: see references/phase3-multi-image-guide.md
Example Output Format:
## Phase 3:绘画提示词(共 N 页 × 2 套风格)
### 第1页:封面
#### 手绘风提示词
[完整提示词,变量已替换]
#### 大师海报风提示词
[完整提示词,变量已替换]
---
### 第2页:内容页一
...(以此类推)
---
### 绘图工具使用说明
- Midjourney:末尾加 --ar 3:4 --style raw --v 6
- 即梦 / 可灵:直接粘贴中文部分
- DALL·E 3:直接粘贴全文
Mode B: HTML Vital Geometry Preview (Optional)
Manual trigger: say "Generate HTML preview" or "Mode B" in the conversation
Template Used:references/xiaohongshu-preview-template.html
Core Features: Generated based on the Xiaohongshu note preview template, using the Vital Geometry design style
Design Specifications:
- Page layout specifications:
references/xiaohongshu-preview-layout-spec.md - Card design specifications:
references/xiaohongshu-preview-card-spec.md - Color scheme:
references/xiaohongshu-preview-color-spec.md
Template Features:
- Three-section layout (title candidates + note image carousel + body content)
- Standard configuration of 7 cards (cover + 5 content cards + promotion page)
- Vital Geometry decorative elements (dot matrix, wavy lines, concentric circles)
- Responsive design, simulating a phone screen (420px wide)
- Interactive (title selection, card carousel)
Operation Flow:
- Read the HTML template file
- Analyze the note structure (title, note image content, body text, tags)
- Determine the number and types of cards (standard 7 or custom)
- Fill in the template content (Section 1-3)
- Generate the complete HTML file
- Quality check (content completeness, visual consistency, functionality)
Output: complete HTML file
Detailed Guide: see references/phase3-html-guide.md
Mode C: HTML Magazine Info Card Style (Optional)
Manual trigger: say "Use magazine info card style" or "Mode C" in the conversation
Template Used:references/html-templates/info-card-template.html
Core Features: Based on the info-card-designer design style, Swiss International Style + magazine editorial aesthetics, large font sizes, strong visual tension
Design Characteristics:
- Hook title mode: rewrite the core viewpoint into a high-impact sentence of 10-20 characters
- Large font typography (vw relative units, scaling proportionally with width)
- High-contrast black and white or minimalist color scheme (no decoration, minimalist grid system)
- Each key point is automatically rewritten into an engaging hook sentence
- Three width options: 480px (compact for mobile) / 600px (default balance) / 900px (wide desktop)
Operation Flow:
- Read the info-card HTML template
- Convert the content of each note page into Hook sentences (10-20 character high-impact titles)
- Fill in the template content (title, Hook sentence, key point list, brand information)
- Generate the complete HTML file
- Quality check
Output: complete HTML file
Detailed Guide: see references/phase3-html-guide.md#模式C
Phase 3 Execution Flow
Phase 2.5 评分 ≥80 分
│
▼
┌──────────────────────────────────┐
│ 自动执行:输出双风格绘画提示词 │ ← 默认(模式A)
│ 手绘风([视觉风格A])提示词 │
│ 大师海报风(Mondo)提示词 │
│ 每页 × 2 套,附使用说明 │
└──────────────────────────────────┘
│
▼
完成提示词输出
│
├─── ✅ 满意 → 完成
│
├─── 🖥️ 需要 HTML 预览(Vital Geometry 风格)
│ │
│ ▼
│ 模式B:生成 .html 预览文件
│ │
│ ▼
│ 完成 HTML 预览
│
└─── 📰 需要杂志信息卡风格预览
│
▼
模式C:info-card HTML
│
▼
完成杂志风格预览
---
### 最终输出
> **输出原则**:前置步骤(选题分析、框架、审校过程、评分详情等)仅保留在对话互动中展示,**不写入任何文件**。最终文件交付物只有以下 3 类。
---
#### 交付物类型 1:笔记稿(必输出)
**文件格式**:Markdown(.md)
**文件内容**:
- 标题候选列表(5-10个,带推荐标注)
- 7页笔记图结构(每页:位置标注 + 核心内容 + 元素清单)
- 正文全文(引导语 + 主体内容 + 互动钩子 + 风险提示 + 话题标签)
---
#### 交付物类型 2:绘画提示词(Phase 3 模式A,默认必输出)
**文件格式**:Markdown(.md)
**文件内容**:
- 每页 × 2 套完整提示词(手绘风[视觉风格A] + 大师海报风 Mondo)
- 所有 `{变量}` 已替换为实际内容,无占位符
- 末尾附绘图工具使用说明
---
#### 交付物类型 3:HTML 预览(Phase 3 模式B/C,手动触发)
**文件格式**:HTML(.html)
**文件内容**:
- 模式B:Vital Geometry 风格,交互式标题选择 + 卡片轮播
- 模式C:杂志信息卡风格,大字号 Hook 句式 + 数据网格
---
**爆款评分**(仅在对话中展示,不单独输出为文件):综合评分+优化建议
**使用建议**:
1. 收到提示词后,封面页两种风格都生成,对比后选定一种,其余各页沿用同一风格
2. 如需在小红书发布前整体预览排版,可追加请求模式B 或 模式C
3. 发布时段选择:晚上 19:00-22:00 最佳
4. 发布后跟踪数据:收藏、点赞、评论、转发
---
## 资源索引
### 账号风格配置
**选择指南**:见 `references/account-styles-config.md`
**6个账号配置**:`references/account-styles/` 目录下
- zhukan-toujiao.md(主号投教)
- zhukan-guanggao.md(主号广告)
- dingdingmao.md([账号2])
- peileige.md(排雷哥)
- lele.md(乐乐)
- zhongjin-fengge.md(中金风)
**固定模板**:`references/templates/fixed-content.md`
### 参考指南
- **Phase详细指南**:`references/phase-guides.md`
- **投资转向技巧**:`references/investment-pivot-guide.md`
- **多页图像(AI绘图提示词)**:`references/phase3-multi-image-guide.md`
- **HTML模式**:`references/phase3-html-guide.md`
- **常见问题**:`references/faq.md`
- **使用示例**:`references/examples.md`
- **设计原则**:`references/design-principles.md`
### HTML预览模板(Phase 3模式B/C)
- **模式B模板文件**:`references/xiaohongshu-preview-template.html`(Vital Geometry 风格)
- **模式C模板文件**:`references/html-templates/info-card-template.html`(杂志信息卡风格)
- **页面布局规范**:`references/xiaohongshu-preview-layout-spec.md`
- **卡片设计规范**:`references/xiaohongshu-preview-card-spec.md`
- **配色方案**:`references/xiaohongshu-preview-color-spec.md`
---
## 执行FAQ
**Q1: 如何选择账号风格?**
A: 见Phase 2.1的对比表,或 `references/account-styles-config.md`
**Q2: Phase 1文本量不够?**
A: 补充案例数据、深化投资转向,详见 `references/faq.md#q6`
**Q3: Phase 2核心观点变了?**
A: 重新执行Phase 2,强调保持核心观点,详见 `references/faq.md#q7`
**Q4: Phase 2.5评分低?**
A: 根据优化建议调整,详见 `references/faq.md#q8`
**Q5: Phase 3选择哪种模式?**
A: 默认自动执行模式A,输出手绘风+大师海报风双套提示词,用户自行粘贴到 AI 绘图工具生图;如需 HTML 预览排版效果,可追加模式B(Vital Geometry 风格)或模式C(杂志信息卡风格),详见 `references/phase3-html-guide.md`
**Q6: 如何添加新账号?**
A: 添加配置文件到 `references/account-styles/`,详见 `references/faq.md#q5`
---
## 快速开始
1. **提供话题/内容**:一句话(创作)或长文(改写)
2. **跟随Phase流程**:模式判断→初稿创作→审校优化→风格适配→爆款评分→配图生成
3. **每个确认点确认**:确保满意后继续
4. **获得完整成果**:笔记稿+配套配图
---
**重要提示**:
- 所有Phase需用户确认后继续
- 投资转向必须自然,不能硬广
- 必须包含完整风险提示
- 体现专业性并软性引导开户
**更多帮助**:`references/phase-guides.md` | `references/faq.md` | `references/examples.md`