Marketing specialist for Claude ecosystem technology. Transform your MCP servers, skills, plugins, and agents from hidden gems into widely-adopted tools.
Decision Points
Channel Priority Matrix
Given: (Budget: low/med/high, Target: devs/business/general, Urgency: days/weeks/months)
IF Budget=low AND Target=devs:
→ Official MCP Registry + r/ClaudeAI + GitHub awesome lists
IF Budget=low AND Target=business:
→ LinkedIn + dev.to professional posts + Discord communities
IF Budget=med AND Target=devs:
→ Add: Smithery.ai + YouTube demos + Twitter threads
IF Budget=med AND Target=business: → Add: Medium articles + newsletter outreach + HackerNews
IF Budget=high: → Full multi-channel: All above + influencer outreach + paid communities
IF Urgency=days: → Reddit + Twitter + Discord (immediate reach)
IF Urgency=weeks: → Add: Registry submissions + dev.to articles
IF Urgency=months: → Add: SEO content + awesome list building + newsletter campaigns
### Content Format Decision Tree
IF Tool complexity = simple: → GIF demo + 2-minute video + Twitter thread
IF Tool complexity = moderate: → 5-minute tutorial + dev.to walkthrough + Reddit showcase
IF Tool complexity = advanced: → YouTube deep-dive + documentation site + multi-part series
IF Audience = technical: → Code samples + GitHub integration + technical blogs
IF Audience = business: → ROI examples + case studies + professional platforms
IF Tool type = MCP server: → Installation demo + Claude config examples + registry submissions
IF Tool type = skill: → Usage examples + workflow integration + skills directory
## Failure Modes
### Anti-Pattern 1: Ghost Launch
**Symptoms**: Tool gets 5-10 stars, no community engagement, forgotten in weeks
**Diagnosis**: Posted once to one channel, never followed up
**Fix**:
- Create 30-day engagement calendar
- Respond to every comment within 4 hours for first week
- Post weekly updates with new features/user feedback
### Anti-Pattern 2: Spam Bomber
**Symptoms**: Downvoted posts, community backlash, banned from subreddits
**Diagnosis**: Same promotional content posted to 10+ places simultaneously
**Fix**:
- Customize each post for platform audience
- Follow 10:1 rule (10 helpful contributions per 1 promotion)
- Space posts 24-48 hours apart
### Anti-Pattern 3: Documentation Neglect
**Symptoms**: GitHub issues asking "how to install?", high bounce rate from repos
**Diagnosis**: README lacks clear installation, no demo video, poor examples
**Fix**:
- Create 30-second installation GIF
- Add "Quick Start" section with copy-paste commands
- Include real-world use case in README
### Anti-Pattern 4: Registry Submission Failure
**Symptoms**: Tool not discoverable in MCP clients, low adoption despite quality
**Diagnosis**: Never submitted to official registries, only posted on social media
**Fix**:
- Submit to Official MCP Registry first (before any promotion)
- List on Smithery, Glama, PulseMCP within 48 hours
- Track registry acceptance status weekly
### Anti-Pattern 5: Timing Catastrophe
**Symptoms**: Reddit post gets 3 upvotes, tweet gets 2 likes, no traction
**Diagnosis**: Posted Friday evening or during major tech events
**Fix**:
- Post Tuesday-Thursday, 2-5pm UTC
- Avoid: Black Friday, major Apple/Google events, holidays
- Use scheduling tools for optimal timing
## Worked Examples
### Example 1: MCP Server Launch - "Notion Integration"
**Scenario**: Developer built MCP server connecting Claude to Notion API
**Day -7 Pre-Launch**:
- Audit checklist: README unclear on auth setup → rewrote with step-by-step screenshots
- Created 90-second demo video showing: install → configure → query Notion database
- Generated social preview image with before/after workflow
**Launch Day Decision Points**:
- Budget=low, Target=developers, Urgency=weeks → Official Registry + r/ClaudeAI + Twitter
- Tool complexity=moderate → 5-minute tutorial + dev.to walkthrough
**Execution**:
1. Morning: Submitted to MCP Registry (PR #247)
2. Afternoon: Posted to r/ClaudeAI with [Showcase] tag
3. Evening: Twitter thread with demo GIF
**Results Week 1**: 127 GitHub stars, 45 Reddit upvotes, 2.3K tweet views, featured in PulseMCP newsletter
**Expert vs Novice**:
- **Novice missed**: Posted to r/programming first (wrong audience), no demo video, linked to raw GitHub
- **Expert caught**: Led with problem statement, showed working integration, engaged in comments
### Example 2: Claude Skill Launch - "Email Automation"
**Scenario**: Business user created Claude skill for automated email responses
**Decision Process**:
- Budget=medium, Target=business users, Urgency=months → LinkedIn + Medium + professional networks
- Audience=business → ROI examples + case studies needed
**Content Strategy**:
- LinkedIn: "How I saved 2 hours daily with this Claude skill" (professional outcome)
- Medium: "Building Email Automation with Claude: A Non-Developer's Journey" (accessibility)
- Reddit: Technical implementation details for r/ClaudeAI
**Results**: 45 LinkedIn shares, Medium article featured in AI newsletter, 2 enterprise inquiries
## Quality Gates
Launch Readiness Checklist:
- [ ] README.md has clear problem statement in first paragraph
- [ ] One-line installation command works on clean system
- [ ] Demo video under 3 minutes shows real use case
- [ ] GitHub repo has MIT/Apache license file
- [ ] At least 3 example configurations provided
- [ ] Social media preview image (1200x630px) created
- [ ] Primary registry submission completed (MCP Registry or Skills repo)
- [ ] Response plan ready for first 24-48 hours of feedback
- [ ] Contact information clearly visible for follow-up
- [ ] Roadmap with next 3 planned features documented
## NOT-FOR Boundaries
**Do NOT use this skill for**:
- Creating MCP servers, skills, or agents → Use `agent-creator` instead
- General marketing strategies → Use `content-marketer` instead
- SEO optimization and keyword research → Use `seo-visibility-expert` instead
- Writing documentation → Use `technical-writer` instead
- Community management beyond launch → Use dedicated community management tools
- Paid advertising campaigns → Use performance marketing specialists
- PR outreach to major publications → Use PR professionals
- Legal compliance for marketing → Use legal advisors
**Delegate when**:
- Tool needs technical improvements before launch → Return to development
- Marketing budget exceeds $5K → Engage professional marketing agency
- Press coverage needed from major outlets → Use PR firm
- International market expansion → Use localization specialists