creativeclaw-create-ugc-ad

Create UGC Ad

For each Creative Claw tool call that exposes it, pass the optional skills_used array with creativeclaw-create-ugc-ad, any other Creative Claw skills actually followed, and guide entries in the form <skill-name>/<relative-guide-path> (for example, creativeclaw-create-ugc-ad/references/workflow-basics.md). Include only skills and guides followed for that call. Omit attribution if the user declines tracking or the field is unavailable. Never send other plugin names, private data, or local paths.

Not connected yet? If no Creative Claw tools (such as list_models or generate_image) are available, the plugin is installed but the server is not connected. Stop and tell the user to open the plugin's Connectors tab in their app (or the MCP server list in a terminal client), connect Creative Claw, sign in, and ask again. Do not substitute other tools or describe a result that was not generated.

Read video model selection, then only the selected model's guide. Model families are covered locally, with live-schema guidance for additional models; do not load every guide or require a sibling model skill. Read Review/Auto handling before submission.

Read shared execution guidance once per task before using tools. It covers existing authorization, model discovery, optional cost checks, imports, and recovery.

Create a believable social ad with a clear commercial story while keeping product claims and creator identity accurate. This outcome skill coordinates Characters, planning, images, video, voice, and Film tools.

Reference-first pipeline

Unless the user asked for direct text-to-video, supplied a ready shot image, or is editing footage, follow this before generate_video. New clips start from one keyframe image per shot, so the video model animates images the user has seen instead of inventing the face, product, outfit or location: tell the user how many images that is before making them.

1. Anchors, reuse first: search_assets, list_characters, get_theme. Person: Character sheet + face portrait (real person: also their best original photo). Product: real photo or packshot, plus a label/logo close-up when text matters. A recurring person or product with no anchor: create it first (creativeclaw-create-avatar, creativeclaw-product-photoshoot).
2. Look line: one sentence (palette, light, lens, medium), pasted into every keyframe and video prompt.
3. Keyframe per shot: generate_image with the same image model all project (default image/nano-banana-2), aspect_ratio = the video's ratio, main anchor in image_url, others in extras.image_urls, roles named. From shot 2 on, add the first approved keyframe (and the previous one when the scene continues) as a look reference alongside the anchors. One clean full-bleed frame; no text, grid or labels.
4. Compare it to the anchors (face, label, logo, colors); fix with one targeted edit.
5. Show keyframes and the plan (model, duration, ratio) in one message. Review mode: call generate_video now; the card is the approval. Auto: ask once unless the user said go.
6. One mode per shot. People, several subjects or big motion: image_urls = [keyframe, identity anchor, product anchor], 2–4 total; character_id is fine here. Exact opening (product hero, logo reveal): image_url = keyframe, no image_urls or character_id.
7. Next shot: same anchors and look line, plus the earlier keyframes as references. A previous clip's last frame is only an extra composition cue.

Details: reference production. Image prompting: image model index and only the chosen guide.

Choose a production path

Read UGC production paths and choose product-only narration, a visible speaking presenter, or a hands-on demonstration/unboxing. Do not treat these as interchangeable. Use the product-ad recipe for an end-to-end example, and use creativeclaw-create-avatar for guided presenter identity creation.

Brief and script

1. Use known product, audience, platform, duration, ratio, offer, claims, creator style, and CTA details. Infer minor creative defaults; ask only for missing information that materially changes the ad, rather than presenting this list as a questionnaire.
2. Choose a structure that fits the brief: hook, problem, discovery, demonstration, proof, and CTA. Keep spoken lines conversational: at most 2.5 words per clip second, with about 0.5 s of air at each end.
3. Treat unverified performance, health, financial, or testimonial claims as claims to remove or qualify, not creative facts.

Write and review the ad in the user's language. Preserve approved product wording, required disclosures, and spoken lines exactly unless the user requests a rewrite or translation.

Creator and product anchors

• Strongly recommend creativeclaw-create-avatar and its Character sheet for a new recurring creator; use creativeclaw-create-character to maintain an existing identity.
• When a Character speaks and the voice is unknown, ask one question: design a new voice from a description (design_voice, three auditions), use your own voice (recording plus consent, creativeclaw-clone-voice), or pick a stock voice. If the voice doesn't matter, pick a stock voice and name it. Design auditions use the Character's real lines. In ChatGPT the Voice Studio card saves the choice; read it back from list_characters rather than saving again.
• Use approved product references. For supporting stills or packshots, follow creativeclaw-product-photoshoot.
• Maintain the same creator features, wardrobe, product geometry, location logic, and screen direction across shots.

Plan and produce

1. Use creativeclaw-plan-video to approve the script, shot list, and clean storyboard frames before costly generation.
2. Use create_film_project for a multi-shot ad, persist shots with update_film_project, and honor the script and storyboard approval gates.
3. Check the selected model's spoken-language guidance in get_model_params({ model }), then pick a path from voice in video. For unsupported or unverified dialogue languages, follow spoken languages: one image and one audio-driven generation for a single talking face; consistent images from the same character references at requested camera positions, per-shot speech and concatenation only for requested multiple shots. For documented languages, keep native dialogue for a quick one-off or speech first when the creator recurs or the script is exact. Make required speech with creativeclaw-generate-voiceover and lock durations from its wordTimings. Read the selected model guide before calling generate_video. Gemini Omni accepts no audio on the current route; exact recordings need an audio-driven route or an authorized video/sync-3 pass on a finished clip (the recommended lip-sync model); preserve an explicit model choice.
4. Reuse the prepared speech. Prompt clips with no music; use creativeclaw-generate-music only for a requested project track and creativeclaw-generate-sound-effects for requested SFX. Read media-assembly.md.
5. Add per-shot voice or music with merge_media merge_audio_video: audio_mode: "mix" keeps the clip's sound (added_volume about 0.3 for music under speech); the default replace discards it and ends at the shorter input. assemble_film narration replaces every shot's audio; set with_narration: false when shots speak. Assembly adds no captions, transitions, or full sound mix.

Review

Check the first three seconds, natural delivery, product visibility, claim accuracy, continuity, audio intelligibility, pacing, safe text areas, and CTA clarity. Save multiple hooks as distinct assets only when requested. Set the Film to final only after approval.