apollo-lead-gen

Apollo Lead Generation

Source a targeted prospect list via Apollo through Composio.

Workflow

1. Lock the ICP. Ask for: titles, seniority, departments, employee range, industries, geography, tech stack (if known). Refuse to proceed with "anyone in SaaS" — force specificity.
2. Link Apollo:

   composio link apollo
   

3. Discover the search slug:

   composio search "search people with filters" --toolkits apollo
   

4. Run the search with the ICP filters:

   composio execute APOLLO_PEOPLE_SEARCH -d '{
     "person_titles": ["VP Engineering", "Head of Platform"],
     "organization_num_employees_ranges": ["51,200"],
     "person_seniorities": ["vp", "head"],
     "page": 1,
     "per_page": 25
   }'
   

5. Enrich contacts that lack email:

   composio execute APOLLO_MATCH_PERSON -d '{ "first_name": "...", "last_name": "...", "organization_name": "..." }'
   

6. Export results to ./leads-<campaign>.csv. Columns: name, title, company, email, linkedin_url, hook_notes.
7. (Optional) Push to HubSpot via the hubspot-lead-enrichment skill or direct HUBSPOT_CREATE_A_CONTACT.

ICP forcing questions (ask if missing)

• Top 3 titles you want? (not categories — actual strings)
• Employee range — tight (e.g., 51–200), not "SMB"
• Must-have signals: funding, tech stack, hiring, recent exec change?
• Exclusion list (existing customers, dead deals)?

Guardrails

• Cap at 500 leads/run unless the user explicitly raises it — Apollo credits burn fast.
• Deduplicate against existing CRM before export (emails + company+name).
• Never include leads from the user's do-not-contact list if provided.