email-promo

email-promo

Purpose

Generate promotional email copy structured around RMBC principles. Emails are short-form DR — every word must earn its place. The subject line is the hook (determines open rate), the preview text is the subhook (supports the open), and the body must drive a single click. This skill produces complete email copy including 3 subject line variants for A/B testing, preview text, body copy, CTA, and PS line. Output adapts to email type: launch, flash sale, cart recovery, or content-to-sale bridge.

Inputs

Input	Required	Description
`product_description`	Yes	What the product is, what it does, key features/ingredients/components
`target_audience`	Yes	Who the prospect is — demographics, pain points, desires, sophistication level
`offer_details`	Yes	Price, discount, deadline, bonuses, or whatever makes this email worth sending now
`email_type`	Yes	One of: `launch`, `flash_sale`, `cart_recovery`, `content_to_sale`
`key_mechanism`	No	The product's unique mechanism (output from `/mechanism-ideation`)
`sender_voice`	No	One of: `founder`, `brand`, `expert`, `friend` (default: `founder`)

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Email applies RMBC in compressed form — Research drives subject line targeting, Mechanism is teased (not fully revealed — that's the landing page's job), Brief structures the email arc, Copy executes with economy.

Step 2 — Define Email Structure by Type

Type	Structure	Tone	Length
Launch	Announcement → mechanism tease → offer → scarcity → CTA	Excitement + authority	300-500 words
Flash Sale	Urgency → offer → proof → deadline → CTA	Direct + urgent	200-350 words
Cart Recovery	Reminder → objection handling → guarantee → CTA	Empathetic + helpful	150-250 words
Content-to-Sale	Value content → bridge → product mention → soft CTA	Educational + subtle	400-600 words

Step 3 — Write Subject Lines (3 Variants)

Generate 3 subject lines for A/B testing:

Variant	Strategy	Example Pattern
A	Curiosity	Open a loop — "The weird reason your [problem] won't go away"
B	Benefit-direct	State the outcome — "Get [result] in [timeframe]"
C	Pattern interrupt	Break inbox expectations — use a question, single word, or emoji

Rules:

Max 50 characters (mobile truncation)
No ALL CAPS words
No spam triggers (FREE!!!, Act Now, Limited Time)
Each must work without preview text context

Step 4 — Write Preview Text

40-90 characters
Must complement (not repeat) the subject line
Extends the curiosity loop or adds a proof point
Appears in inbox preview on mobile — treat as a second headline

Step 5 — Write Email Body

Structure for all types:

Opening line (1-2 sentences) — Hook that justifies the open. Deliver on the subject line promise immediately.
Body (varies by type) — Deploy the email-type structure from Step 2. One idea per paragraph. Short paragraphs (1-3 sentences max).
CTA (1 clear link/button) — One action. One link. Repeat it 2x in the email (mid-body and end).
PS line — The most-read line after the subject. Use it for: guarantee restatement, deadline reminder, or strongest proof point.

Formatting rules:

Short paragraphs: 1-3 sentences max
Line breaks between every paragraph
Bold key phrases sparingly (1-2 per email)
One link/CTA — never split attention across multiple offers
No images in the copy output (images reduce deliverability in cold-ish lists)

Step 6 — Write Sequence Context (if applicable)

If this email is part of a sequence, note:

What email comes before this (what has the reader already seen?)
What email comes after (what should this email set up?)
Suggested send timing relative to previous email

Output Format

## Promo Email: [Product/Offer Name]

**Email Type:** [launch | flash_sale | cart_recovery | content_to_sale]
**Sender Voice:** [founder | brand | expert | friend]
**Word Count:** ~XXX

---

### Subject Lines (A/B Test)

| Variant | Subject Line | Strategy |
|---------|-------------|----------|
| A | [subject] | Curiosity |
| B | [subject] | Benefit-direct |
| C | [subject] | Pattern interrupt |

**Preview Text:** [preview text]

---

### Email Body

**From:** [sender name/brand]

[Full email copy with line breaks between paragraphs]

[CTA BUTTON: Button text]

[Continued copy if needed]

[CTA LINK: Anchor text]

**PS —** [PS line]

---

## Testing Notes

- **Subject line test:** Send A vs B to 20% of list, winner to remaining 80%
- **Best send time for [email_type]:** [recommendation]
- **Sequence note:** [where this fits in a series, if applicable]

Quality Criteria

Subject lines must be under 50 characters and work on mobile inbox preview
Preview text must not repeat the subject line
Body must have only ONE call to action (one offer, one link destination)
Opening line must deliver on the subject line's promise — no bait-and-switch
PS line must be a standalone selling argument — many readers skip to PS first
Email must scan well: short paragraphs, clear CTA, no walls of text
Cart recovery emails must NOT hard-sell — empathy first, objection handling second
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)

Related Skills

Run /hook-battery for subject line inspiration
Run /mechanism-ideation for mechanism tease content
Drive email clicks to pages built with /lander-copy
Use /lead-writer for opening line variations
Validate with /rmbc-copy-audit

Attribution

Generated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join