Website visitors are a top buying signal — they're already evaluating you (pricing/demo/competitor pages), so reply rates run 25–30% when you act within 24–48h. The de-anonymization happens in an external tool; ColdIQ enriches and resolves what that tool surfaces and feeds it to outreach.
External step: visitor identification (pixel person-level or IP company-level) is done by RB2B, Warmly, Koala, Leadfeeder, etc. — there is no ColdIQ de-anonymization endpoint. ColdIQ takes over once you have an email, name, or company from the tool.
ColdIQ Marketplace Endpoints (the enrichment tail)
| Task | Method | Path | Credits | Endpoint ID | Notes |
|---|---|---|---|---|---|
| Email → full profile | POST | /v1/limadata/find/reverse-email-lookup |
5 | limadata.find.reverse_email_lookup |
When the tool gives an email |
| Resolve identity (social URLs) | POST | /v1/limadata/find/identity-resolution |
2 | limadata.find.identity_resolution |
name+company → LinkedIn etc. |
| Enrich the person | POST | /v1/limadata/enrich/person |
1–5 | limadata.enrich.person |
Title, seniority, contact |
| Enrich the company (IP-level hit) | POST | /v1/limadata/enrich/company |
1 | limadata.enrich.company |
When you only have the company |
| Find decision-makers at the account | POST | /v1/limadata/prospect/employees |
25 | limadata.prospect.employees |
Company-level visit → buying committee |
| Find work email for outreach | POST | /v1/limadata/find/work-email |
1 | limadata.find.work_email |
If only name+domain known |
Why it works
- ~25–30% reply rate — they already know your brand.
- Pricing/demo-page visits = high intent. Pricing-page visit ≈ 80 pts (Tier 1); 5+ visits in 2 weeks ≈ 50 pts; multiple stakeholders from one account ≈ 70 pts (buying committee forming).
- Act within 24–48h — same-day outreach converts ~10× better.
Pixel vs IP identification (external tools)
| Method | Level | Match rate | Geo | Tools |
|---|---|---|---|---|
| Pixel-based | Person (name/email/LinkedIn) | 40–45% | US | RB2B, Warmly |
| IP-based | Company (name/industry/size) | 35–40% | Global (GDPR-safe) | Leadfeeder, Clearbit, ZoomInfo |
Set ICP filters in the tool so you only alert on relevant visitors, and pipe alerts to Slack.
Flow: visitor → enriched lead → outreach
- External tool identifies a visitor (person email, or company).
2a. Person-level (have email): resolve + enrich.
→ POST
/v1/limadata/find/reverse-email-lookup· 5 cr ·limadata.find.reverse_email_lookup→ POST/v1/limadata/enrich/person· 1–5 cr ·limadata.enrich.person2b. Company-level (have company only): enrich the account, then find the buying committee. → POST/v1/limadata/enrich/company· 1 cr ·limadata.enrich.company→ POST/v1/limadata/prospect/employees· 25 cr ·limadata.prospect.employees - Get the work email for the right person.
→ POST
/v1/limadata/find/work-email· 1 cr ·limadata.find.work_email - Route to a same-day sequence (see instantly-api) with copy that references the page they viewed (pass the "So what?" test — see signal-detection).
Tips
- Prioritize pricing/demo/competitor-comparison pages over blog/home visits.
- Dedup visitors against your active sequences before enriching (see list-dedup) — don't pay to enrich someone already in a campaign.
- IP-level hits are accounts, not people — always prospect the committee before outreach.