SuperAPI AI Directory

ad-audiences

Marketing & growth

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Updated 10-15 20:14

About this skill

Ad Audiences & ABM Lists

Turn your prospect data into matched ad audiences and coordinate ads with outbound. ColdIQ supplies the hashed emails ad platforms need for matched/custom audiences and resolves identities for targeting; the platform setup (LinkedIn/Meta/Google Ads Manager) stays in those tools.

ColdIQ Marketplace Endpoints

Task Method Path Credits Endpoint ID Notes
Hashed email for ad targeting POST /v1/limadata/find/hashed-email 1 limadata.find.hashed_email SHA-256 emails for matched audiences
Resolve identity (social URLs) POST /v1/limadata/find/identity-resolution 2 limadata.find.identity_resolution name+company/email → LinkedIn etc.
Reverse-email → profile POST /v1/limadata/find/reverse-email-lookup 5 limadata.find.reverse_email_lookup Enrich an engaged email
Find work email (to hash) POST /v1/limadata/find/work-email 1 limadata.find.work_email Get the email first if missing
Enrich engaged account POST /v1/limadata/enrich/company 1 limadata.enrich.company Firmographics for an engaging account
Build the target company list POST /v1/ai-ark/companies per result ai_ark.companies.search Source the ABM list

Build a matched audience (for ads)

Ad platforms match custom audiences on hashed emails. From a target list:

  1. If you only have name+company, find the email first. → POST /v1/limadata/find/work-email · 1 cr · limadata.find.work_email
  2. Produce the SHA-256 hashed email the ad platform expects. → POST /v1/limadata/find/hashed-email · 1 cr · limadata.find.hashed_email
  3. Upload the hashes to LinkedIn/Meta/Google as a matched/custom audience (in the ad platform).

Company lists match at 95–100% on LinkedIn vs 30–70% for contact lists — prefer company lists for ABM reach, and use hashed-email audiences for precise person-level retargeting.

ABM target list + exclusions

  1. Source the target companies, then tier them (see tam-scoring). → POST /v1/ai-ark/companies · per result · ai_ark.companies.search
  2. Always build exclusions: competitors, existing customers, wrong seniority, login-page visitors.
  3. Separate personas into their own campaigns; for 500+ employee accounts exclude managers.
  4. Audience Expansion OFF by default; impression cap ~500/company/7 days.

Ads + outbound sync (engagement as triggers)

Use ad engagement to time outbound:

Signal Action Timing
Ad click from a target account Personalized email within 24h
50%+ video view Add to warm sequence within 48h
High impression frequency Call referencing the content within 1 week
Lead-form open (not submitted) Retarget + sales follow-up within 24h
Pricing-page visit from ad Priority outbound with offer immediate

When you only have an engaging email or account, enrich it before reaching out: → POST /v1/limadata/find/reverse-email-lookup · 5 cr · limadata.find.reverse_email_lookup → POST /v1/limadata/find/identity-resolution · 2 cr · limadata.find.identity_resolution

Coordinated ABM cadence: Wk1–2 awareness ads → Wk3–4 retarget engaged + personalized email → Wk5–6 case-study ads + calls referencing content → Wk7–8 CTA ads + demo offer.

Notes

  • ColdIQ provides the audience data (hashed emails, identities, firmographics); creating the audience and running ads happens in the ad platform.
  • Hash on the find endpoint, not client-side, so the hashing matches what the platform expects.