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Skillsconnect-ai-instagram

connect-ai-instagram

Data & analytics

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Updated 10-15 20:11

About this skill

CData Connect AI — Instagram Skill

⚠️ Prerequisites — load these first

  • connect-ai-base skill

Before proceeding, locate and read the connect-ai-base skill. If it is not available in the current environment (not loaded, not enabled, or not installed), stop immediately. Do not proceed with the task. Tell the user that the connect-ai-base skill is required and ask them to install and enable it before continuing.

This skill provides Instagram-specific guidance for querying Instagram data through CData Connect AI. It composes on top of the connect-ai-base skill, which handles the discovery workflow, error recovery, SQL dialect, and query naming convention.

Precedence

This skill replaces getInstructions for the Instagram driver. Do not call getInstructions for Instagram — the guidance it provides is already incorporated here. Proceed directly to schema discovery (getTables / getColumns) after identifying the Instagram connection via getCatalogs.

Schema

Instagram is a single-schema driver. The schema name is Instagram.

SELECT * FROM [YourConnection].[Instagram].[Media] LIMIT 10

Replace [YourConnection] with your actual Instagram connection name from getCatalogs.

Query Process

Instagram data centers on one business account, its published media, and the engagement/insight metrics for that media. A natural query order:

Step 1: Identify the account

SELECT InstagramBusinessAccountId, UserName, FullName, FollowersCount, MediaCount
FROM [YourConnection].[Instagram].[InstagramBusinessProfile]

Step 2: List published media

SELECT Id, MediaType, MediaProductType, Caption, LikesCount, CommentsCount, Created
FROM [YourConnection].[Instagram].[Media]
ORDER BY Created DESC
LIMIT 10

Step 3: Drill into engagement or performance

Use the media Id to read a post's comments, or join to MediaInsights for its reach and interaction metrics (see Common Query Patterns).

Data Model

Key Tables

  • InstagramBusinessProfile — Account metadata: username, full name, bio, website, and the follower/follows/media counts. One row per connected business account.
  • Media — Published media objects (photos, videos, reels, carousels) with caption, like/comment counts, and the Created timestamp. The primary "what did this account post" table.
  • IGMedia — Media at the object level with extra identifiers: IGId, ShortCode, PermanentURL, ThumbnailUrl. Use when you need a post's public permalink or short code.
  • Comments (writable) — Top-level comments on media. Read all comments or scope by MediaId. Supports Insert (adding a comment).
  • Replies (writable) — Replies threaded under a comment, linked by CommentId (with the parent MediaId). Supports Insert.
  • MediaInsights — Per-media performance: Views, Reach, TotalInteractions, Saved, Replies. Read all media or scope by MediaId.
  • AccountInsights — Account-level performance over time, driven by the Period and MetricType control columns.
  • AudienceInsights — Follower demographics, driven by the AudienceType and Timeframe control columns.
  • Stories — Story content for the account; returns rows only while stories are currently active.
  • Media-surface insights — MediaInsightsPost, MediaInsightsPostAlbum, MediaInsightsReels, MediaInsightsStory: the MediaInsights shape scoped to static posts, carousel albums, reels, and stories respectively.
  • Account breakdown views — AccountWithoutBreakdown, AccountContactButtonType, AccountFollowType, AccountMediaProductType, AccountTimeSeriesFollowType, AccountTimeSeriesMediaProductType, AccountTimeSeriesWithoutBreakdown, OnlineFollowers: account insights sliced by a specific breakdown dimension or as a time series.
  • InstagramPages / Pages — Facebook Pages linked to the Instagram Business account.
  • Permissions — OAuth permissions the app has been granted (useful for auditing scope).
  • Tags — Hashtag and tagged-media metadata. Requires elevated permissions; without them, queries return "Application does not have permission for this action".

Key Relationships

  • Media.Id = IGMedia.Id = MediaInsights.MediaId — the media object id ties posts to their identifiers and their insights.
  • Comments.MediaId → Media.Id — comments belong to a media object.
  • Replies.CommentId → Comments.Id, and Replies.MediaId → Media.Id — replies thread under a comment on a media object.

Important Columns

InstagramBusinessProfile

  • InstagramBusinessAccountId — unique id of the business account (primary key)
  • UserName / FullName — public handle and display name
  • FollowersCount / FollowsCount / MediaCount — follower, following, and post totals
  • Bio / Website / ProfilePictureUrl — profile detail fields

Media

  • Id — media object id (primary key; joins to MediaInsights.MediaId)
  • MediaType — IMAGE, VIDEO, CAROUSEL_ALBUM
  • MediaProductType — publishing surface: AD, FEED, STORY, REELS
  • Caption — post text
  • LikesCount / CommentsCount — engagement counts
  • Created — UTC publish timestamp (use for date filters and sorting)

IGMedia

  • Id / IGId — media object id and the Instagram-native id
  • ShortCode / PermanentURL — compact code and stable public URL
  • MediaType / MediaProductType — content format and surface
  • Timestamp — UTC creation time

Comments (writable)

  • Id — comment id (primary key)
  • Text — comment body (writable)
  • MediaId — the media the comment belongs to (writable; use to scope reads)
  • Username / UserId — author
  • Likes / Hidden — engagement and moderation state

Replies (writable)

  • Id — reply id (primary key)
  • Text — reply body (writable)
  • CommentId — parent comment (writable)
  • MediaId — the media the thread belongs to

MediaInsights

  • MediaId — the media the metrics belong to (join key)
  • Views / Reach / TotalInteractions / Saved / Replies — performance metrics

AccountInsights

  • Period — day, week, 28 days, lifetime
  • MetricType — default returns Reach / FollowerCount per EndTime; total_value returns Views with StartDate / EndDate

AudienceInsights

  • AudienceType — breakdown dimension: city, country, gender, age, gender and age
  • Timeframe — reporting window: last_14_days, last_30_days, last_90_days, prev_month, this_month, this_week
  • AudienceGroup / TotalAudience — the segment value and its follower count

Common Query Patterns

Most recent posts

SELECT Id, MediaType, MediaProductType, Caption, LikesCount, CommentsCount, Created
FROM [YourConnection].[Instagram].[Media]
WHERE Created >= '2024-01-01'
ORDER BY Created DESC
LIMIT 10

Posts of a specific media type

SELECT Id, MediaType, MediaProductType, LikesCount
FROM [YourConnection].[Instagram].[Media]
WHERE MediaType = 'VIDEO'
LIMIT 5

Public permalink / short code for posts

SELECT Id, IGId, MediaType, ShortCode, PermanentURL, Timestamp
FROM [YourConnection].[Instagram].[IGMedia]
LIMIT 5

For just a shareable link, Media also exposes a Link column equivalent to IGMedia.PermanentURL, so a "give me the link to this post" question can be answered straight from Media. Reach for IGMedia when you specifically need ShortCode or IGId.

Comments on a specific post

SELECT Id, Text, Username, Likes, Created
FROM [YourConnection].[Instagram].[Comments]
WHERE MediaId = '<media-id>'
LIMIT 10

Post performance (media joined to insights)

SELECT m.Id, m.Caption, m.LikesCount, i.Reach, i.TotalInteractions, i.Saved
FROM [YourConnection].[Instagram].[Media] m
JOIN [YourConnection].[Instagram].[MediaInsights] i ON m.Id = i.MediaId
LIMIT 5

Account reach and followers over time

SELECT EndTime, Reach, FollowerCount
FROM [YourConnection].[Instagram].[AccountInsights]
WHERE Period = 'day'

Cumulative account views

SELECT StartDate, EndDate, Views, Reach
FROM [YourConnection].[Instagram].[AccountInsights]
WHERE Period = 'day' AND MetricType = 'total_value'

Follower demographics

SELECT AudienceType, AudienceGroup, TotalAudience
FROM [YourConnection].[Instagram].[AudienceInsights]
WHERE AudienceType = 'age' AND Timeframe = 'this_month'

Write Operations

Instagram supports writes on the Comments and Replies tables where the connection and the account's permissions allow it. Media, profile, and insight tables are read-only.

Add a comment to a post

INSERT INTO [YourConnection].[Instagram].[Comments]
([MediaId], [Text])
VALUES
('<media-id>', 'Thanks for sharing!')

Reply to a comment

INSERT INTO [YourConnection].[Instagram].[Replies]
([CommentId], [Text])
VALUES
('<comment-id>', 'Appreciate the feedback!')

Writing to comments and replies requires the instagram_manage_comments permission on the connected app. This surface supports adding rows (INSERT) only — there is no DELETE operation, so comments cannot be removed through Connect AI. If an INSERT is blocked, the Connect AI connection may not have write access enabled — guide the user to their Connect AI connection settings to ensure write access is enabled.

Instagram-Specific Conventions

  • Start from the profile, then media. InstagramBusinessProfile returns one row for the connected account; Media (or IGMedia for permalinks) is the entry point for post-level questions.
  • Insight tables need their control column. AccountInsights requires Period (day, week, 28 days, lifetime); AudienceInsights is driven by AudienceType and Timeframe. Supply these rather than expecting free-form filters. AccountInsights also switches shape on MetricType: default yields Reach/FollowerCount per EndTime, total_value yields Views with StartDate/EndDate.
  • Demographics need a sizeable audience. AudienceInsights returns no rows for accounts below Instagram's follower threshold (roughly 100 followers). An empty result there is an Instagram platform rule, not a query problem.
  • Stories are ephemeral. Stories returns rows only while stories are currently active; they expire after 24 hours, so an empty result usually means none are live.
  • Join media to insights on Id = MediaId. Media.Id and IGMedia.Id match MediaInsights.MediaId.
  • Scope comments and replies. Filter Comments by MediaId to read one post's thread; Replies link to a parent CommentId.
  • Filter media by explicit dates. Filter Media on Created (e.g. Created >= '2024-01-01') and sort with ORDER BY Created DESC.
  • Permission errors are scope issues. Tags (and some insight scopes) require additional Instagram permissions. "Application does not have permission for this action" means the connected app lacks the needed scope, not that the query is malformed. On a connection that has the scope, an empty Tags result just means no matching tagged media — not a failure.
  • Writes are add-only. Comments and Replies support INSERT (posting a comment or reply); there is no DELETE on this surface, so comments cannot be removed. Media, profile, and insight tables are read-only — do not attempt to write to them.