SuperAPI AI Directory

motion-design-rules

Design & creation

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Updated 10-22 08:07

About this skill

These rules apply to every Helios video composition. Read and internalize these before producing a creative specification or writing composition code.


RULE 1 — Anti-Slideshow Architecture

The biggest mistake in code-based video is building a PowerPoint (Scene A fades out → Scene B fades in).

The camera never stops.

Separate all elements into two categories:

GLOBAL elements persist across scenes: • Background texture or gradient • Floating particles, orbs, or accent shapes • Logo or brand mark • Ambient motion (slow drift, subtle pulse)

LOCAL elements are scene-specific: • Hero text for that scene • Supporting details, stats, or callouts • Scene-specific imagery

Global elements must NOT reset between scenes. They morph, shift, or evolve — but never disappear and reappear.

This creates the illusion of a single continuous world rather than a sequence of separate slides.


RULE 2 — The Visual Stack (Minimum 4 Layers)

Every frame must have at least 4 layers of depth. A flat composition looks amateur.

Layer 0 — The Void Base color or deep gradient. Never pure black unless intentional.

Layer 1 — The Texture Subtle noise, gradient drift, grid lines, or slow-moving video. This layer is never static. It always breathes.

Layer 2 — The Context Floating shapes, lines, accent UI elements, or particles. These sit behind the hero content but in front of the background. They move slower than foreground elements (parallax).

Layer 3 — The Hero Primary content: text, images, product UI. Highest contrast. Sharpest edges. Draws the eye immediately.

If a frame has fewer than 3 visible layers, add depth.


RULE 3 — Physics Engine (Global Easing)

Define ONE global easing personality for the entire video. Every animation must use this easing unless there is a specific creative reason to break the rule.

Match the easing to brand identity:

• Tech / Developer / Hacker → circOut (fast start, hard brake) • Luxury / Spa / Premium → easeInOut (slow start, slow end) • Playful / Consumer / Fun → spring (overshoot and wobble) • Corporate / Enterprise → easeOut (controlled deceleration) • Bold / Startup / Energy → backOut (slight overshoot, confident)

Define this in the creative specification as:

physics: { easing: "circOut", defaultDuration: 0.4 }

All motion.dev / WAAPI animations must reference this constant.


RULE 4 — Choreography and Staggering

Nothing ever appears all at once.

The entrance order for every scene:

  1. Background shifts or evolves (sets the stage)
  2. Context elements animate in (lines, shapes, accents)
  3. Hero text staggers in (word by word or line by line)
  4. Supporting details cascade (one by one, not simultaneously)

The stagger delay between child elements should be 50ms–150ms depending on energy level.

High energy (promo, social): 50–80ms stagger Medium energy (demo, launch): 80–120ms stagger Low energy (explainer, testimonial): 100–150ms stagger

Exit animations must overlap with the next scene's entrance by at least 200ms. Scenes should crossfade, not swap.


RULE 5 — The Squint Test

Before finalizing the composition, pause at 5 random frames and mentally "squint" at the layout.

Check:

• Can you instantly identify the most important element? (Hierarchy) • Is there enough negative space? (Breathing room) • Are there more than 3 competing focal points? (Clutter — delete something) • Does every visible element serve a purpose? (No decoration for decoration's sake)

If any frame fails the squint test, simplify. Space is a design element, not just empty pixels.


RULE 6 — Transition Continuity

Scene transitions must never be a hard cut followed by silence.

During every transition:

• At least one global element must be visually continuous • The outgoing scene's exit and incoming scene's entrance must overlap • Audio energy (if present) should bridge the transition • Color palette shifts should be gradual, not abrupt

Preferred transition patterns:

• Wipe with persistent background • Scale-out hero → scale-in new hero (camera metaphor) • Directional slide (content moves as if camera is panning) • Morphing shapes that carry energy between scenes

Avoid: hard cuts, full-black gaps, simultaneous fade-out/fade-in.

With music, a hard cut that lands on a kick or a downbeat is a transition in its own right: the beat carries it. See Rule 7.


RULE 7 — Timing Answers the Sound

When there is a soundtrack, every timed thing answers something you can hear. Get the beat map first:

npx -y @helios-project/cli@latest analyze track.mp3 # writes track.beats.json

It holds beats and downbeats that follow the track's real tempo, which drifts, plus kick/snare/hat onsets, the big hits, risers, sections and per-frame loudness envelopes. Never lay a grid from one BPM on a real song: it is a beat off within a minute.

Key every timed thing to one of these, and say which in the spec:

• W a word's time (lyrics, captions, voice-over) • B the beat grid (beats, downbeats, bars) • H a track event (kick, snare, impact, riser, envelope) • F a fixed time in the video • T a moment measured in footage or a clip

Rules:

• The motion syncs to the beat; the word syncs to the voice. A lyric or caption appears at its spoken or sung time, never snapped to the nearest beat. • Cuts land on downbeats, kicks or snares. Camera moves answer sounds: a small punch on kicks, a push that rides a riser into the hit it lands on, a bigger move on real impacts. • An entrance takes at most an eighth of a beat when it marks a beat; a snap keyed early reads as early. • Hold still where the music breathes. No shake in a drumless intro. Let a calm song be calm: fewer cuts, longer shots. • Flashes belong to an idea, on hits only, and never more than three in any second (WCAG 2.3.1). helios check video.mp4 measures it. • The accent colour goes on at most two elements in a frame. • Two on-screen numbers that mean the same thing are driven by the same value.


RULE 8 — Checks a Script Can Run

A check a script can run beats a judgement. Before handing over:

• helios verify page.html — every frame depends only on t. • helios verify page.html --cues lyrics.srt — every lyric, caption or word is on screen at its time (N/N). Canvas pages declare what they drew with window.heliosDrawnText?.add(text). • helios sheet at the moments that matter, not at random: the first, middle and last frame of every scene, every hit, every entrance, the middle of every transition. Open the sheet and look; a sheet nobody looked at is not a review. • helios check video.mp4 on the final file — flashing and colour tags.

If a reviewer can see a problem and no check catches it, add a check.