finding-restaurant-brands-on-instagram

Finding Restaurant Brands On Instagram

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Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	✅	[]	Instagram URLs — profiles, hashtags, locations, audio pages, reels
until	string	Optional	—	Scrape posts until this date (YYYY-MM-DD)
maxItems	number	Optional	Unlimited	Maximum posts to return
customMapFunction	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.json --format json

REST API fallback

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~instagram-scraper and the input above.

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Scoring & Ranking

Score each account by:

• engagement_rate = (likeCount + commentCount) / followerCount → weight 0.4
• followerCount → normalized 0-1, weight 0.3
• has_business_bio (bio contains phone/website/address keywords) → weight 0.3

score = 0.4 * min(engagement_rate / 0.05, 1.0) + 0.3 * min(followerCount / 50000, 1.0) + 0.3 * int(has_business_bio)

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Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

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Edge Cases

• Hashtag too broad: #food returns millions of posts from consumers, not businesses. Use niche tags like #restaurantowner or #foodbiz.
• No business in bio: Filter by accounts that have website links or phone in bio.
• Consumer accounts mixed in: Filter by followerCount > 500 and postCount > 20.
• Private account: No post data — skip.
• Duplicate accounts: Same brand may post under multiple hashtags — deduplicate by username.