finding-law-firms-via-google-search

Finding Law Firms Via Google Search

---

Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	Optional	[]	Google search URLs
searchTerms	array	Optional	[]	Keywords to search on Google
countryCode	string	Optional	US	Country for Google search (e.g. US, GB, TR)
languageCode	string	Optional	—	Language for results (e.g. en)
maxItems	number	Optional	Unlimited	Maximum results to return across all queries
maxPagesPerQuery	integer	Optional	1	Maximum result pages per query
mobileResults	boolean	Optional	false	Fetch mobile SERP layout
customMapFunction	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.json --format json

REST API fallback

curl -X POST "https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~google-search-scraper and the input above.

---

Scoring & Ranking

Score each result by:

• snippet_has_legal_signals (contains: law firm, attorneys, legal, lawyers, counsel, practice, LLP, PC) → weight 0.50
• valid_domain (not directory sites: avvo.com, findlaw.com, lawyers.com) → weight 0.30
• position_score → 1 - (position / total), weight 0.20

score = 0.50 * int(legal_signals) + 0.30 * int(valid_domain) + 0.20 * position_score

---

Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

---

Edge Cases

• Legal directories: Avvo, FindLaw, Martindale are directories — not law firms. Filter by domain.
• No contact data: SERP returns URL and snippet — no phone/email. Use as starting list.
• Practice area filter: Add specialty: "immigration law firm", "family law attorney Dallas".
• Large vs boutique: Big firms may be harder to reach. Filter by snippet to identify size.
• Duplicate firms: Same firm may appear across multiple search terms — deduplicate by domain.