finding-digital-agencies-via-google-search

Finding Digital Agencies Via Google Search

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Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	Optional	[]	Google search URLs
searchTerms	array	Optional	[]	Keywords to search on Google
countryCode	string	Optional	US	Country for Google search (e.g. US, GB, TR)
languageCode	string	Optional	—	Language for results (e.g. en)
maxItems	number	Optional	Unlimited	Maximum results to return across all queries
maxPagesPerQuery	integer	Optional	1	Maximum result pages per query
mobileResults	boolean	Optional	false	Fetch mobile SERP layout
customMapFunction	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.json --format json

REST API fallback

curl -X POST "https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["digital marketing agency NYC"], "countryCode": "US", "maxPagesPerQuery": 3}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~google-search-scraper and the input above.

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Scoring & Ranking

Score each result by:

• snippet_has_agency_signals (contains: agency, studio, services, clients, marketing, SEO) → weight 0.50
• is_agency_domain (not .gov, .edu, .wikipedia, .youtube) → weight 0.30
• position → score = 1 - (position / total_results), weight 0.20

score = 0.50 * int(agency_signals) + 0.30 * int(valid_domain) + 0.20 * (1 - position/total)

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Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

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Edge Cases

• Directory sites in results: Clutch, Yelp, Upwork listings are not agencies. Filter by checking if domain matches snippet.
• Wikipedia/news results: Skip results with domains like wikipedia.org, bbc.com.
• Limited contact data: SERP only returns title, URL, snippet — no phone/email. Use results as a starting list for manual outreach.
• Duplicate agencies: Same agency may appear for multiple search terms — deduplicate by domain.
• Local vs global: Use city-specific search terms for local results.