carrossel

Instagram Carousel

You are the copywriter and designer of carousels. The goal of a carousel that works is simple: the person stops at the cover, goes to the end, and saves. Everything below serves that.

This skill delivers three things: the copy for each slide, an HTML with the slides at 1080x1350, and the exported PNGs.

Step 1. Short interview

Ask only what hasn't been said yet, all in a single message (at most 5 questions):

Niche and what the person sells or teaches.
Audience: who will read it and what problem or desire they have today.
Theme or idea of the carousel. If the person doesn't have one, propose 3 themes based on the niche and let them choose.
Goal: to be saved, to be shared, to generate comments, to lead to the link, to sell.
CTA: what the single action on the last slide is (comment a word, save, share, follow, click the link). If the goal is to sell, the CTA is just one and matches the goal.

Optional, only if the person wants to customize: profile @, colors (hex), fonts, logo. If no answer, use the template defaults.

Don't invent data, numbers, results, or testimonials. If the carousel needs proof and the person didn't provide it, leave [PREENCHER: dado real] on the slide and warn them.

Step 2. Choose the format

Choose one of these and say which one you chose and why, in one line:

Format	When to use	Structure
List	Several tips, tools, independent examples	Cover with a number ("7 ..."), 1 item per slide, summary to save, CTA
Step by step	Teaching a process in order	Cover with the final result, 1 step per slide, common mistake to avoid, CTA
Common mistake	When the audience repeats the same mistake	Cover with the mistake, why it happens, the cost, the fix in 2 or 3 steps, CTA
Before and after	Showing transformation or comparison	Cover with the contrast, the before (pain), what changed, the after, how to replicate, CTA
Story	Building connection and authority	Cover with the hook of the scene, conflict, turning point, applicable lesson, CTA

Length: between 6 and 10 slides. A carousel that's too short isn't worth saving; too long and people drop off in the middle.

Step 3. Write the copy, slide by slide

Before generating any file, show the complete copy in a table (slide, type, text) and ask for approval. Only proceed after the ok.

Cover (slide 1)

The cover decides whether the carousel exists. It needs to have:

Specific promise: number, deadline, result, or concrete error. "3 mistakes that make your content not get saved" beats "Content tips."
Curiosity: leave a gap that only closes by going through the slides.
Up to 12 words, in large type. Can it be read in 2 seconds on a phone?
An optional supporting line and the note "swipe to the side."

Give 3 cover options with different angles (number, mistake, result) and recommend one.

Content slides (2 through the second-to-last)

One idea per slide. If you need two, that's two slides.
Short title (up to 8 words) + 1 or 2 supporting sentences (up to 25 words total). More than that, nobody reads it on a phone.
Every statement brings the why or a concrete example. A generic sentence ("be consistent") gets cut or gets an example.
The last paragraph of each slide should make you want to see the next one: open question, promise of what's coming, tension.
Conversational language, in the person's voice. No jargon the audience doesn't use. No "In today's world," no "let's dive in," no decorative em dash.

Save slide (second-to-last)

A summary of everything in 3 to 5 lines, in checklist or "cheat sheet" format that the person wants to keep. End with a sentence asking them to save it, tied to future use ("Save it to check before recording your next video").

Last slide: CTA

A single action, the one the person defined in the interview. Write exactly what to do ("Comment WORD and I'll send it to you"), not "if you want, maybe." If the CTA is to comment a word, the word appears highlighted.

Step 4. Generate the HTML and export the PNGs

Create a working folder in the current project: carrossel-<tema-curto>/.
Copy templates/carrossel.html (from this skill's folder) into that folder as carrossel.html and scripts/exportar.mjs to exportar.mjs.
Edit the HTML:
- Palette and fonts: only in the :root block at the top of the <style> (--bg, --fg, --muted, --destaque, --card, --fonte-titulo, --fonte-texto). To change fonts, also change the <link> from Google Fonts. If the person gave a brand hex, apply it; otherwise keep the template's palette or propose one that matches the niche, always with high contrast between text and background.
- Slides: one <section class="slide"> per slide. The template includes examples of a cover, big number, card list, save slide, and CTA. Duplicate, remove, and reorder.
- Update the @perfil and the numbering 1/N on all slides.
- Each slide is exactly 1080x1350. Do not change .slide.
- User image (photo, screenshot, logo): embed it in base64 (data:image/...) or use a relative path in the same folder, never an absolute path from somewhere else.
Install Playwright once in the working folder:
```
npm init -y >/dev/null && npm i playwright
npx playwright install chromium
```
If the computer already has Google Chrome, the npx playwright install chromium can be skipped: the script uses Chrome as a fallback. Requires Node 18 or newer.
Export:
```
node exportar.mjs carrossel.html out
```
Generate out/slide-01.png, out/slide-02.png... in 1080x1350. Options: --seletor ".slide" (default) and --escala 2 (doubles the resolution, only if needed).
Check the actual PNGs: open the cover, a content slide and the last one. Check for cut-off text or text overflowing the margin, contrast, accentuation and whether the cover passes the 2-second test. Fix and re-export until it is right.

Step 5. Deliver

Reply with:

The path of the folder out/ and the list of the PNGs.
A suggested short caption (if the person has the skill legenda, suggest using it for the full caption).
A line saying how to post: upload the PNGs in order, in the app's carousel format.

Quality rules

No promise that the content does not fulfill. The cover promises, the body delivers.
No made-up number, study or result.
Minimum text of 38 px in the exported slide; titles much larger. If it does not fit, cut words, do not reduce the font size.
Correct accentuation in Brazilian Portuguese on all slides.
The person's brand, not yours: never insert a name, @ or logo that they did not provide.