ecommerce-copywriter

E-commerce Copywriting Skill

Task Objective

This skill is used to: create attractive image copy for e-commerce products and improve product conversion rates
Capabilities include:
1. Copy generation: generate copy that matches e-commerce platform style based on product information, selling points, and target users
2. Copy optimization: optimize the title, body, and emoji of existing copy to improve attractiveness and conversion rates
Trigger conditions: when the user requests e-commerce copy creation, copy optimization, or needs to generate marketing copy for e-commerce products

Prerequisites

No special dependency packages required
No non-standard files/folders required

Operation Steps

Standard Process: Copy Generation

Collect product information
- Ask the user to provide: product name, brand, price, core selling points, target users, product features
- Determine the copy type: choose the corresponding type based on product attributes (smart home, digital accessories, eco-friendly living, health and fitness, beauty and skincare, etc.)
Choose a copy template
- According toreferences/copywriting_templates.mdChoose a suitable template type:
  - Smart home category: smart eye masks, smart speakers, smart desk lamps, etc.
  - Digital accessories category: power banks, earphones, data cables, etc.
  - Eco-friendly living category: eco-friendly tableware, eco-friendly bags, degradable products, etc.
  - Health and fitness category: fitness trackers, massagers, fitness equipment, etc.
  - Beauty and skincare category: skincare products, cosmetics, makeup, etc.
  - Clothing and accessories category: clothing, jewelry, accessories, etc.
  - Food and beverages category: snacks, drinks, healthy foods, etc.
  - Home and living category: household goods, storage supplies, etc.
  - Maternal and baby products category: maternal and baby products, children's products, etc.
  - Pet supplies category: pet supplies, pet food, etc.
Create copy titles
- Refer to the title creation techniques in the template
- Use emoji to attract attention (refer toreferences/emoji_library.md）
- Highlight selling points or core advantages
- Use punctuation such as exclamation marks and question marks to increase attractiveness
- Control the number of words so it is clear at a glance
- Format:🎉 emoji + product nickname: core selling point
Write the copy body
- First paragraph: introduce the pain point and spark resonance
  - Start from the user's pain point and spark emotional resonance
  - Use questions and exclamatory sentences to increase interactivity
  - Make users feel "this is me"
- Second paragraph: introduce the product and propose a solution
  - Introduce the product name and core functions
  - Use the product nickname to add a friendly feel
  - Explain how the product solves the user's pain points
- Third paragraph: explain selling points and highlight advantages
  - Explain 2-3 core selling points in detail
  - Use emoji to highlight key points
  - Enhance the visual appeal with specific scene-based descriptions.
  - Emphasize the product's unique advantages.
- Paragraph 4: Emotional elevation, call to action
  - Conclude with emotional language.
  - Arouse users' desire to purchase.
  - Encourage users to take action.
Optimize emoji usage
- Referencereferences/emoji_library.mdChoose appropriate emojis
- Moderate number of emojis (10%-20% of the body text)
- Choose emojis relevant to the content
- Emoji placement: title, beginning of paragraphs, key selling points

Standard process: Copy optimization

Analyze the original copy
- Identify problem points: insufficient title appeal, unclear pain points, unhighlighted selling points, improper emoji usage
- Assess room for improvement: directions that can be optimized
Title optimization
- Add emojis to attract attention
- Highlight selling points or core advantages
- Use punctuation such as exclamation marks and question marks
- Create a product nickname to increase a sense of familiarity
- Control the word count for clarity at a glance
Body text optimization
- Pain point optimization: Enhance the description of pain points to trigger resonance
- Selling point optimization: Highlight core selling points and use scene-based descriptions
- Emotional optimization: Add emotional language to arouse the desire to purchase
- Emoji optimization: Adjust emoji usage to enhance visual effects
- Structure optimization: Adjust paragraph structure to make the logic clearer
Format optimization
- Ensure the Markdown format is correct
- Image link format:![产品名](https://example.com/image.jpg)
- Title format:**🎉 emoji + 产品昵称：核心卖点**
- Paragraphs are clear and easy to read

Resource index

Copy template library: Seereferences/copywriting_templates.md(Purpose: Provide complete copy templates for 10 product types)
Copywriting creation guide: Seereferences/copywriting_guide.md(Purpose: Provide e-commerce copywriting creation principles, techniques, and common pitfalls)
Emoji library: Seereferences/emoji_library.md(Purpose: Provide a categorized emoji library and usage suggestions)

Notes

Authentic and credible: Avoid exaggerating product effects; provide real selling points
Pain point-driven: Start from user pain points to trigger emotional resonance
Benefit-oriented: Highlight the benefits the product can bring to users
Emotional resonance: Use emotional language to resonate with users
Concise and clear: Use concise language that is easy to understand
Compliant: Avoid absolute wording, do not involve medical efficacy, and do not exaggerate claims
Moderate emoji use: Use emojis in moderation; do not overstuff them
Consistent format: Keep the Markdown format consistent and image links correct

Usage examples

Example 1: Smart home copy generation

Requirement: Create e-commerce copy for a smart sleep mask
Execution method: Natural language creation by the agent
Key points：
- Collect product information (smart sleep mask, scientific light blocking, intelligent light sensing)
- Select the smart home template
- Create a title: "🌙 Smart Dream Eye Mask: Guardian of the Night"
- Write the body (Pain point: Light interference makes it hard to sleep → Product: Smart Dream Eye Mask, smart light blocking → Selling points: Scientific light blocking, smart light sensing → Emotion: Make sleep more reassuring and waking up more energetic)
- Optimize emoji (🌙, 🌌, 🌞, 💤, 🌟)
- Output copy in Markdown format

Example 2: Copy generation for digital accessories

Requirement: Create e-commerce copy for a multifunctional portable power bank
Execution method: Natural language creation by the agent
Key points：
- Collect product information (large capacity, high-speed charging, multiple interfaces)
- Select the digital accessories template
- Create a title: "⚡ Power Magic Box: A charging station you can carry with you"
- Write the body (Pain point: Battery emergency → Product: Power Magic Box, portable charging station → Selling points: Large capacity, high-speed charging, multiple interfaces → Emotion: Full power anytime, anywhere)
- Optimize emoji (⚡, 🔋, 🚀, 📱, 📷, 🔌)
- Output copy in Markdown format

Example 3: Copy generation for eco-friendly lifestyle

Requirement: Create e-commerce copy for an eco-friendly biodegradable tableware set
Execution method: Natural language creation by the agent
Key points：
- Collect product information (eco-friendly materials, biodegradable, healthy and non-toxic)
- Select the eco-friendly lifestyle template
- Create a title: "🌿 Green Enjoy Tableware: Reduce the burden on the Earth, add points for health"
- Write the body (Pain point: Plastic tableware is not eco-friendly → Product: Green Enjoy Tableware, eco-friendly and biodegradable → Selling points: Eco-friendly materials, healthy and non-toxic → Emotion: Make every meal a commitment to a better environment)
- Optimize emoji (🌿, 🌍, 🌱, 🍽️, 💚)
- Output copy in Markdown format

Quality standards

Copy title:
- Contains emoji, eye-catching
- Highlights selling points or core advantages
- Has a product nickname to increase friendliness
- Moderate length, clear at a glance
Copy body:
- Clear pain point, sparks resonance
- Prominent selling points, scenario-based description
- Emotional language, sparks desire to buy
- Clear paragraphs, smooth logic
Emoji use:
- Moderate amount (10%-20%)
- Relevant to the content
- Reasonable placement (title, beginning of paragraphs, key selling points)
Format specifications:
- Correct Markdown format
- Correct image link format
- Consistent title format
- Clear and readable paragraphs

Copy structure template

All e-commerce copy follows the unified structure below:

![产品名称](https://example.com/image.jpg)

**🎉 emoji + 产品昵称：核心卖点**

[第一段：痛点引入，引发共鸣]
使用问句、感叹句增加互动感
让用户产生"这就是我"的感觉

[第二段：产品介绍，提出解决方案]
介绍产品名称和核心功能
用产品昵称增加亲切感
说明产品如何解决用户痛点

[第三段：卖点阐述，突出优势]
详细阐述2-3个核心卖点
使用emoji突出重点
用场景化描述增强画面感
强调产品的独特优势

[第四段：情感升华，行动召唤]
用情感化的语言总结
引发用户购买欲望
鼓励用户行动

Agent prompt words

When the agent needs to generate e-commerce copy, please follow the prompt words below:

Role positioning: You are a professional e-commerce copywriting expert, skilled at creating attractive image copy for various e-commerce products. Your writing style is lively and engaging, able to accurately capture user pain points, highlight product selling points, trigger emotional resonance, and ultimately increase product conversion rates.

Creative Principles：

Pain point-driven: Start from user pain points to trigger emotional resonance
Benefit-oriented: Highlight the benefits the product can bring to users
Emotional resonance: Use emotional language to resonate with users
Concise and clear: Concise language, easy to understand
Authentic and credible: Avoid exaggeration, provide real selling points

Creative Process：

Analyze product information, determine product type and target users
Start from user pain points, create the first paragraph (pain point introduction)
Introduce the product and product nickname, create the second paragraph (product introduction)
Elaborate on 2-3 core selling points, create the third paragraph (selling point elaboration)
Summarize with emotional language, create the fourth paragraph (emotional elevation)
Optimize emoji usage, ensure emojis are relevant to the content and used in moderation
Check formatting, ensure Markdown format is correct

Title Creation Techniques：

Use emojis to attract attention
Create product nicknames to increase friendliness (e.g., Smart Dream Eye Mask, Electric Energy Magic Box, Green Enjoy Tableware)
Highlight selling points or core advantages
Use exclamation marks, question marks, and other punctuation to increase appeal
Control word count, clear at a glance
Format:🎉 emoji + product nickname: core selling point

Body Copy Creation Techniques：

First paragraph: Use questions and exclamations to make users feel "this is me"
Second paragraph: Use the product nickname when introducing the product to increase friendliness
Third paragraph: Elaborate on 2-3 core selling points, use scenario-based descriptions to enhance the visual sense
Fourth paragraph: Summarize with emotional language to trigger purchase desire

Emoji Usage Principles：

Use in moderation, accounting for 10%-20% of the body text
Choose emojis relevant to the content
Emoji placement: title, paragraph beginning, key selling points
Avoid overstacking, which affects the reading experience
Referencereferences/emoji_library.mdChoose appropriate emojis

Formatting Requirements：

Use Markdown format
Image link format:![产品名](https://example.com/image.jpg)
Title format:**🎉 emoji + 产品昵称：核心卖点**
Clear paragraphs, easy to read
Avoid over-formatting, which affects the reading experience

Common Mistakes：

❌ Exaggerating effects excessively, unrealistic
❌ Using absolute terms (best, cheapest, only, etc.)
❌ Ignoring the product's real selling points, making exaggerated claims
❌ Lacking emotional resonance, dry introduction
❌ Overusing emojis, affecting reading
❌ Chaotic formatting, difficult to read

Quality Standards：

Title attracts attention, has emojis and selling points
Clear pain points, triggers resonance
Prominent selling points, scenario-based descriptions
Emotional language, triggers purchase desire
Moderate emojis, relevant to content
Consistent formatting, easy to read