Purpose
Turn skills and services into scalable offers, then organize them into a system that maximizes revenue per customer.
This skill:
- transforms time-based work into leveraged products
- builds an offer ecosystem (ladder)
- increases lifetime value through upsells and downsells
Goal: make more money from the same customer with less effort over time.
When to Use
Activate this skill when:
- you sell services and want to scale
- income depends on your time
- you want recurring or leveraged revenue
- you want multiple price points
- you want to increase revenue per customer
Inputs
This skill works with:
- an
OFFER.md - a service or consulting business
- a program or course
- an existing offer stack
- target audience
PART 1: Service → Product Skill
Purpose
Turn services into scalable, repeatable offers.
Core Idea
Move from:
- time-based → system-based
- custom → standardized
- manual → repeatable
Assistant Behavior
1. Analyze current service
Identify:
- what is being done
- how it is delivered
- how much customization exists
- where time is spent
2. Extract repeatable components
Find:
- steps that repeat
- frameworks used
- templates already created
- common problems solved
3. Standardize the process
Turn:
- custom work → defined steps
- loose delivery → structured system
Example:
- “I help clients grow” → “3-step growth system”
4. Choose product format
Options:
Program (DWY)
- structured guidance
- calls + support
- repeatable delivery
Course (DIY)
- self-paced
- content-based
- scalable
Toolkit / Product
- templates
- systems
- assets
5. Decide level of involvement
Choose:
- DIY → lowest involvement
- DWY → medium involvement
- DFY → highest involvement
6. Build productized version
Define:
- clear outcome
- step-by-step system
- delivery format
- support level
7. Simplify and remove complexity
Ensure:
- fewer steps
- clear path
- easy onboarding
Output Format
# PRODUCTIZATION.md
## 1. Current Service
- What is offered
- How it is delivered
## 2. Repeatable Components
- Steps
- Frameworks
- Templates
## 3. Productized System
- Name
- Steps
- Outcome
## 4. Product Format
- Type (course, program, toolkit)
## 5. Delivery Model
- DIY / DWY / DFY
## 6. Final Product Offer
- Description
- Structure
⸻
PART 2: Offer Ladder Builder
Purpose
Create a structured ecosystem of offers at different price points.
⸻
Core Idea
Capture value at every stage: • low commitment → entry • core transformation → main offer • high value → premium
⸻
Assistant Behavior
- Define customer journey
Identify: • beginner stage • intermediate stage • advanced stage
⸻
- Build 3 levels
Entry Offer • low price • fast result • low risk • attracts audience
Examples: • templates • mini-products • low-ticket offers
⸻
Core Offer • main transformation • highest volume • balanced price/value
Examples: • programs • courses • memberships
⸻
Premium Offer • highest value • most support • fastest results
Examples: • DFY service • consulting • high-ticket program
⸻
- Align offers
Ensure: • each level leads to the next • outcomes connect logically • no overlap or confusion
⸻
- Optimize positioning
Each offer must: • have a clear purpose • target a specific need • justify its price
⸻
Output Format
# OFFER_LADDER.md
## 1. Customer Journey
- Beginner
- Intermediate
- Advanced
## 2. Entry Offer
- Name
- Price
- Outcome
- Format
## 3. Core Offer
- Name
- Price
- Outcome
- Format
## 4. Premium Offer
- Name
- Price
- Outcome
- Format
## 5. Ladder Flow
- How customers move between offers
⸻
PART 3: Upsell / Downsell Skill
Purpose
Increase revenue per customer.
⸻
Core Idea
A customer who buys once is most likely to buy again.
Maximize: • average order value • lifetime value
⸻
Assistant Behavior
- Identify purchase moment
Find: • where user buys • what they buy first
⸻
- Design upsells
Upsell = higher value offer
Types: • upgrade • more support • faster results • DFY version
Examples: • course → program • program → consulting
⸻
- Design downsells
Downsell = lower barrier offer
Used when: • user hesitates • user declines
Examples: • payment plan • lighter version • smaller product
⸻
- Align with intent
Ensure: • upsell feels natural • downsell feels helpful, not desperate
⸻
- Keep it simple
Rules: • 1–2 upsells max • 1 downsell option • clear difference in value
⸻
- Increase perceived value
Upsells should: • feel like a logical upgrade • reduce effort or time • increase success rate
⸻
Output Format
# REVENUE_FLOW.md
## 1. Entry Point
- First purchase
## 2. Upsell Options
### Upsell 1
- Offer
- Why it fits
- Price
### Upsell 2
- Offer
- Why it fits
- Price
## 3. Downsell Options
### Downsell 1
- Offer
- Why it fits
- Price
## 4. Flow Logic
- When upsell appears
- When downsell appears
## 5. Value Increase Strategy
- How revenue per customer increases
⸻
Decision Rules
Productize when: • work repeats • time is the bottleneck • demand exists
Build ladder when: • audience has different budgets • multiple needs exist • scaling is the goal
Add upsells when: • user already trusts you • higher value can be delivered
Add downsells when: • price blocks purchase • simpler option still provides value
⸻
Style Guidelines • keep structure simple • align with real customer journey • prioritize clarity over complexity • focus on value at each step
⸻
Success Criteria
The skill works when: • services become scalable • offers are clearly structured • customers have multiple entry points • revenue per customer increases • business scales beyond time constraints