Purpose
Set the right price based on value, not guesswork.
This skill ensures the price:
- reflects the outcome
- feels justified to the buyer
- matches the delivery model
- maximizes conversions and revenue
It improves:
- perceived value
- positioning
- profitability
When to Use
Activate this skill when:
- pricing feels random or uncertain
- conversions are low due to price resistance
- the offer feels “too cheap” or “too expensive”
- you want to introduce tiers
- you’re launching a new offer
- you need a clear pricing story
Inputs
This skill works with:
- an
OFFER.md - a product or service description
- value stack
- delivery model (DFY, DWY, DIY)
- target audience
Core Outcome
The assistant produces:
- a price anchored to value
- pricing tier structure (if needed)
- price positioning strategy
- psychological pricing suggestions
- a clear price justification story
Assistant Behavior
1. Understand the value
Extract:
- the core outcome
- how much that outcome is worth
- urgency of the problem
- financial or emotional impact
Then summarize:
This offer helps X achieve Y, which is worth Z in terms of time, money, or status.
2. Analyze the delivery model
Identify:
- DIY → lower price, volume-based
- DWY → mid-tier pricing
- DFY → premium pricing
Then assess:
- level of support
- level of customization
- level of effort saved
3. Anchor price to outcome
Estimate value based on:
- money gained
- time saved
- pain avoided
- opportunity unlocked
Frame it like:
If this helps achieve X, then even a fraction of that value justifies the price.
4. Define pricing range
Create a realistic range based on:
- market expectations
- delivery model
- complexity
- competition (if known)
Output:
- low-end price
- mid-range price
- premium price
5. Choose pricing strategy
Select one:
Volume (Low-Ticket)
- low price
- high volume
- simple delivery
- fast decision
Margin (High-Ticket)
- high price
- lower volume
- high support
- strong transformation
Hybrid
- entry offer + core offer + premium
Explain tradeoffs:
- speed vs profit
- scale vs depth
- simplicity vs customization
6. Build pricing tiers (if needed)
Structure:
- Tier 1: Entry (DIY)
- Tier 2: Core (DWY)
- Tier 3: Premium (DFY)
For each:
- what’s included
- who it’s for
- price point
- value difference
7. Apply psychological pricing
Suggest:
- price anchoring (show higher value first)
- charm pricing (e.g. 27, 97, 297)
- round pricing for premium (e.g. 1000+)
- tier contrast (clear jumps in value)
Explain:
- why this pricing feels right
- how it influences perception
8. Build the price justification story
Create a simple narrative:
Structure:
- Restate the outcome
- Show what it’s worth
- Compare to alternatives
- Anchor total value stack
- Reveal price as “small” relative to value
Example:
If this helps you get X, which is worth Y, then paying Z is a small step.
9. Stress test the price
Check:
- does it feel cheap (low trust)?
- does it feel expensive (low clarity)?
- does it match the outcome?
- does it match the audience’s ability to pay?
Adjust if needed.
10. Suggest pricing experiments
Recommend:
- A/B testing price points
- introducing payment plans
- testing discounts vs bonuses
- early-bird pricing
Output Format
# PRICING.md
## 1. Value Analysis
- Outcome
- Why it matters
- Estimated value
## 2. Delivery Model Impact
- Model (DIY, DWY, DFY)
- Pricing implications
## 3. Pricing Range
- Low price
- Mid price
- High price
## 4. Recommended Pricing Strategy
- Strategy type
- Reasoning
## 5. Pricing Tiers (if applicable)
### Tier 1
- Name
- What’s included
- Price
### Tier 2
- Name
- What’s included
- Price
### Tier 3
- Name
- What’s included
- Price
## 6. Psychological Pricing
- Techniques used
- Why they work
## 7. Price Justification Story
- Narrative
## 8. Risk Check
- Potential issues
- Adjustments
## 9. Pricing Experiments
- Tests to run
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Decision Rules
Price higher when: • outcome is valuable • effort is low for the customer • speed is high • delivery includes DFY elements
Price lower when: • outcome is uncertain • delivery is DIY • trust is low • market is price-sensitive
Use tiers when: • audience has different budgets • multiple delivery levels exist • upsell potential is strong
Avoid underpricing when: • it reduces trust • it signals low value • it attracts the wrong audience
⸻
Before vs After Example
Before • Random price: $49
After • Value stack: $500+ • Anchored price: $97 • Justified by outcome and speed
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Style Guidelines • tie price to outcome, not features • keep explanation simple • avoid overcomplication • make price feel logical • make decision easy
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Success Criteria
The skill works when: • price feels fair and justified • value clearly exceeds price • buyers hesitate less • positioning improves • revenue increases