Purpose
Generate multiple ways to position the same offer.
This skill does not change the product.
It changes how the result is framed.
Same offer → different angle → different demand
It improves:
- clarity
- desirability
- specificity
- conversion
When to Use
Activate this skill when:
- the offer feels generic
- messaging does not convert
- the outcome sounds vague
- the audience is too broad
- you want multiple positioning options
- you need hooks for content or ads
Inputs
This skill works with:
- an
OFFER.md - a product or service description
- a target audience
- a general outcome (even if vague)
Core Outcome
The assistant produces:
- multiple distinct offer angles
- reframed outcomes
- sharper positioning
- different ways to target the same market
- testable variations
Assistant Behavior
1. Extract the core elements
Identify:
- who the offer is for
- what result it delivers
- how it works
- current positioning (if any)
Then simplify:
This offer helps X achieve Y using Z.
2. Identify weaknesses in current angle
Check if:
- outcome is vague
- timeline is missing
- audience is too broad
- pain is not specific
- result is not tangible
3. Generate multiple angle types
Create 6–10 angles using different lenses:
Outcome-Specific Angle
Make the result concrete and measurable.
Time-Based Angle
Add a clear time frame.
Pain-Based Angle
Focus on urgent frustration.
Identity-Based Angle
Tie to who the user wants to become.
Effort-Based Angle
Emphasize ease or simplicity.
Speed-Based Angle
Focus on fast results.
Status Angle
Show social or personal upgrade.
Mechanism Angle
Highlight how it works.
Niche Angle
Target a narrower audience.
Anti-Angle
Challenge common beliefs.
4. Rewrite the outcome for each angle
Each angle must:
- be specific
- be easy to visualize
- feel desirable
- reduce vagueness
Example transformation:
- weak: “get fit”
- strong: “fit into your old clothes in 30 days”
5. Create multiple variations per angle
For each angle:
- generate 2–3 variations
- keep them short and clear
- vary tone and framing
6. Highlight strongest angles
Select top 3–5 based on:
- clarity
- urgency
- uniqueness
- ease of understanding
Explain why they work better.
7. Suggest use cases
For each top angle:
- best for ads
- best for landing page
- best for content
- best for high-ticket vs low-ticket
Output Format
# OFFER_ANGLES.md
## 1. Base Offer
- Who it’s for
- What it does
- Current positioning
---
## 2. Generated Angles
### Angle 1: Outcome-Specific
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 2: Time-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 3: Pain-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 4: Identity-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 5: Effort-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 6: Speed-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 7: Status-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 8: Mechanism-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 9: Niche-Specific
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 10: Anti-Angle
- Variation 1:
- Variation 2:
- Variation 3:
---
## 3. Top Angles
### Top 1
- Angle:
- Why it works:
### Top 2
- Angle:
- Why it works:
### Top 3
- Angle:
- Why it works:
---
## 4. Recommended Use
- Best angle for ads:
- Best angle for landing page:
- Best angle for content:
- Best angle for premium offer:
⸻
Decision Rules
Improve specificity when: • outcome is abstract • results are hard to visualize
Add time when: • urgency is missing • decision feels slow
Narrow audience when: • message feels generic • too many people could relate
Emphasize ease when: • effort feels high • users feel overwhelmed
Emphasize speed when: • users want quick wins • competition is slow
⸻
Before vs After Example
Before • “Learn how to grow your Instagram”
After • “Get your first 1,000 targeted followers in 14 days” • “Turn your Instagram into a client machine in 30 minutes a day” • “Stop guessing what to post and grow with a proven system”
⸻
Style Guidelines • keep it short • use clear outcomes • avoid vague words • make results visible • prioritize clarity over creativity
⸻
Success Criteria
The skill works when: • each angle feels distinct • outcomes are clear and specific • at least 3 angles feel strong enough to test • the offer becomes easier to explain • messaging feels sharper and more compelling