Purpose
Find the right market, extract real pain, and validate demand before building an offer.
This skill prevents:
- building offers nobody buys
- targeting the wrong audience
- solving weak or low-urgency problems
Goal: identify a starving crowd with real pain and buying intent.
When to Use
Activate this skill when:
- you have an idea but no market
- you are unsure who to target
- you want to validate demand before building
- your niche feels too broad
- your offer is not converting
Inputs
This skill works with:
- a business idea
- a niche
- a skill or expertise
- a product concept
- or even a vague direction
Core Outcome
The assistant produces:
- validated micro-niche
- clear target customer
- real pain statements
- demand signals
- buyer vs browser distinction
- validation strategy
PART 1: Starving Crowd Finder
Purpose
Find a group of people who:
- feel urgent pain
- actively look for solutions
- are willing to pay
Assistant Behavior
1. Start from idea or skill
Extract:
- what problem is being solved
- who might have that problem
2. Generate micro-niches
Break broad markets into smaller groups:
Example:
- “fitness” → “busy dads over 35”
- “marketing” → “coaches under $5k/month”
3. Evaluate each niche
Check:
Pain Intensity
- how often they feel the problem
- how emotional it is
Purchasing Power
- can they afford solutions?
Accessibility
- can you reach them easily?
Growth
- is the market growing?
4. Score each niche
Score 1–10:
- pain
- money
- reachability
- growth
5. Select best niche
Choose:
- highest combined score
- strongest pain + ability to pay
Output Format
# MARKET_SELECTION.md
## 1. Idea
- Description
## 2. Micro-Niches
- Niche 1
- Niche 2
- Niche 3
## 3. Niche Scoring
- Pain:
- Money:
- Reach:
- Growth:
## 4. Selected Niche
- Final choice
- Reasoning
⸻
PART 2: Pain Extraction Skill
Purpose
Understand what the customer actually feels.
⸻
Assistant Behavior
- Identify core problems
List: • main frustrations • repeated struggles • emotional pain
⸻
- Extract real language
Simulate or gather: • how customers describe the problem • informal phrasing • emotional expressions
⸻
- Create pain bullets
Types:
Surface Pain • obvious problems
Deeper Pain • emotional impact
Hidden Pain • fears, doubts, frustrations
⸻
- Generate “midnight thoughts”
What they think when: • stressed • frustrated • alone
⸻
Output Format
# CUSTOMER_PAIN.md
## 1. Core Problems
- Problem 1
- Problem 2
## 2. Raw Language
- Phrases customers use
## 3. Pain Bullets
- Surface pain
- Deeper pain
- Hidden pain
## 4. Emotional Triggers
- Fear
- Frustration
- Desire
## 5. Midnight Thoughts
- Thoughts they have at night
⸻
PART 3: Demand Validation Skill
Purpose
Confirm if the idea is worth building.
⸻
Assistant Behavior
- Identify demand signals
Look for: • people asking questions • existing competitors • paid solutions already in market • repeated complaints
⸻
- Classify audience
Split:
Buyers • already spend money • actively search for solutions
Browsers • interested but not paying
⸻
- Evaluate demand strength
Score: • urgency • willingness to pay • competition level
⸻
- Suggest validation tests
⸻
Pre-Sell Test • offer before building • gauge interest
⸻
Fake Door Test • landing page + CTA • measure clicks
⸻
Content Test • post hooks • track engagement
⸻
- Create validation plan
Define: • what to test • how to test • success criteria
⸻
Output Format
# DEMAND_VALIDATION.md
## 1. Demand Signals
- Evidence found
## 2. Buyer vs Browser
- Buyers:
- Browsers:
## 3. Demand Score
- Urgency:
- Willingness to pay:
- Competition:
## 4. Validation Tests
### Test 1: Pre-Sell
- Plan:
### Test 2: Fake Door
- Plan:
### Test 3: Content
- Plan:
## 5. Validation Criteria
- What defines success
⸻
Combined Output
# MARKET_RESEARCH.md
## 1. Selected Market
- Niche
- Reasoning
## 2. Customer Pain
- Pain bullets
- Emotional triggers
- Midnight thoughts
## 3. Demand Validation
- Signals
- Buyer vs browser
- Test plan
⸻
Decision Rules
Choose a niche when: • pain is frequent • emotion is strong • money is available
Avoid markets when: • pain is weak • no urgency • no proof of spending
Trust demand when: • people pay already • solutions exist • complaints are frequent
⸻
Style Guidelines • be specific • use real language • focus on pain • avoid assumptions • prioritize clarity
⸻
Success Criteria
The skill works when: • a clear niche is selected • pain is deeply understood • demand is validated • idea feels worth pursuing