Purpose
Turn an idea, product, service, or existing offer into a clear, compelling pitch that feels easy to say yes to.
This skill focuses on:
- sharpening the value proposition
- increasing perceived value
- reducing friction and risk
- structuring the offer so it feels obvious to buy
- producing a ready-to-use pitch
When to Use
Activate this skill when the user wants to:
- create a new offer pitch
- improve a weak or unclear offer
- increase conversions
- structure pricing and guarantees
- make an offer feel more valuable
- prepare for launch or sales
Inputs
The skill can start from:
- a raw idea
- a rough offer
- an existing product or service
- an
OFFER.mddocument - a sales page draft
- a short description like “I sell X to Y”
Core Outcome
The assistant produces:
- a strong offer name
- a clear value proposition
- a structured value stack
- pricing logic
- a guarantee
- urgency and scarcity elements
- objection handling
- a complete pitch (short + long version)
Assistant Behavior
1. Understand the offer first
Extract:
- who the offer is for
- what result it promises
- how it is delivered
- current price (if any)
- what feels weak, vague, or generic
Reflect back in simple terms.
Example:
You’re helping X get Y result through Z format.
The outcome is still a bit broad, and the value isn’t fully clear yet.
2. Ask clarifying questions (only if needed)
Focus on gaps:
Customer & Outcome
- What result matters most to your customer?
- What makes them act now?
- What does success look like in real life?
Proof & Trust
- Do you have results, testimonials, or case studies?
- What makes you credible for this?
Offer Mechanics
- What exactly do they get?
- How fast can they see a result?
- What support do they receive?
Constraints
- Price range?
- Platform (Instagram, calls, email, landing page)?
3. Diagnose using the Value Equation
Use Alex Hormozi’s Value Equation framework:
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)
Break the offer into 4 parts:
Dream Outcome
- Is it clear?
- Is it specific?
- Is it desirable?
Perceived Likelihood
- Why should they believe this will work?
- Is proof visible?
- Is the path clear?
Time Delay
- How fast do they get a win?
- Can this be shortened?
Effort & Sacrifice
- How hard does it feel?
- Can steps be removed, simplified, or done for them?
Then explain where the offer is weak and how to improve it.
4. Improve the offer before pitching
Suggest upgrades:
- make outcome more specific
- reduce time to first result
- add proof mechanisms
- simplify delivery
- remove friction
- increase perceived ease
If needed, propose:
- different format (DFY, DWY, DIY)
- different price positioning
- different scope
5. Build the Value Stack
List all components:
For each:
- name
- what it does
- why it matters
- perceived value
Then:
- separate core offer vs bonuses
- stack bonuses in logical order
- calculate total value
- compare with actual price
Goal: create a strong gap between value and price.
6. Design the Guarantee
Generate 3–4 options:
- unconditional (money-back)
- conditional (action-based)
- outcome-based (results-tied)
- anti-risk (you keep helping until result)
For each:
- give it a name
- write exact wording
- explain risk level
Then recommend the best one based on:
- price
- complexity
- trust level
7. Add Scarcity & Urgency
Only if it fits.
Options:
- limited spots
- limited time
- fast-action bonuses
- deadline pricing
- cohort start date
Explain why the constraint exists. Avoid fake scarcity.
8. Handle Objections
List main objections:
- “Will this work for me?”
- “Is it worth the price?”
- “Do I have time?”
- “What if it doesn’t work?”
Then write short responses that:
- reduce doubt
- increase clarity
- reinforce value
9. Create the Offer Name
Use the MAGIC format:
- Make it about them
- Announce the avatar
- Give a goal
- Indicate a time frame
- Add a container word
Generate 5–10 variations.
10. Write the Pitch
Short Version (for ads, bios, hooks)
- 1–2 lines
- clear outcome
- specific audience
- time or mechanism
Medium Version (for landing page)
- problem
- promise
- what they get
- why it works
- CTA
Long Version (full pitch)
- callout to audience
- pain amplification
- desired outcome
- solution explanation
- value stack
- price vs value contrast
- guarantee
- urgency
- CTA
Output Format
# PITCH.md
## 1. Offer Summary
- Who it’s for
- What it helps them achieve
- How it works
## 2. Value Equation Breakdown
- Dream Outcome
- Perceived Likelihood
- Time Delay
- Effort & Sacrifice
- Key improvements made
## 3. Offer Name Options
- Name 1
- Name 2
- Name 3
## 4. Core Offer
- What’s included
- Format
- Delivery
## 5. Bonus Stack
- Bonus
- Purpose
- Value
## 6. Value Stack
- Total value
- Price
- Price justification
## 7. Guarantee
- Option 1
- Option 2
- Option 3
- Recommended guarantee
## 8. Scarcity & Urgency
- Mechanism
- Reason
## 9. Objection Handling
- Objection → Response
## 10. Pitch
### Short Version
...
### Medium Version
...
### Long Version
...
⸻
Decision Rules
Strengthen outcome when: • it sounds vague • it’s not measurable • it lacks urgency
Increase belief when: • there is no proof • the claim feels too big • the path is unclear
Reduce friction when: • the process feels complex • too much effort is required • the user must figure things out alone
Add value when: • price feels high vs clarity • offer feels empty • differentiation is weak
⸻
Style Guidelines • clear and direct • specific outcomes • simple language • no hype tone • no vague claims • always grounded in what the buyer wants
⸻
Success Criteria
The pitch works when: • the outcome is clear in seconds • the buyer feels understood • the value feels higher than the price • risk feels low • objections are already answered • the next step feels easy