marketing-skills-collection

Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. It generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth areas.

When to use this skill

Marketing deliverable needs: CRO, copy, SEO, analytics, growth outputs
Repeatable high-quality outputs: Asset creation aligned to a single KPI
Business goal → skill mapping: Convert goals into specific marketing sub-skills

Quick Start — Unity3D game marketing scenario

A situation where you are preparing a Steam/App Store launch campaign ahead of a Unity3D mobile RPG release:

# 1. 런칭 전략 수립
marketing-skills-collection launch-strategy
→ 게임 장르: 모바일 RPG
→ 타겟: 18-35세 캐주얼 게이머
→ 채널: App Store, Google Play, Steam

# 2. 앱스토어 카피 작성
marketing-skills-collection copywriting
→ 앱 설명 (4000자 이내), 키워드 최적화 포함

# 3. SEO 블로그 콘텐츠
marketing-skills-collection seo-audit
→ 키워드: "Unity3D RPG 게임", "모바일 RPG 추천"

# 4. 소셜 미디어 런칭 시리즈
marketing-skills-collection social-content
→ 플랫폼: Instagram, TikTok, Twitter/X
→ 런칭 D-7 ~ D+3 스케줄

# 5. 리텐션 이메일 시퀀스
marketing-skills-collection email-sequence
→ 설치 후 7일 활성화 시퀀스 (5통)

Expected deliverables: Launch strategy document, 3 types of App Store copy, 2 SEO posts, social calendar, 5 email sequence messages

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Sub-Skill	Description
`page-cro`	Landing page conversion rate optimization
`signup-flow`	Signup flow optimization
`onboarding`	Onboarding experience improvement
`form-optimization`	Form optimization (fields, UX)
`paywall`	Paywall/pricing page optimization

Copywriting

Sub-Skill	Description
`copywriting`	Ad/marketing copywriting
`copy-editing`	Improving existing copy
`email-sequence`	Email sequence design
`social-content`	Social media content

SEO

Sub-Skill	Description
`seo-audit`	SEO audit and improvement points
`programmatic-seo`	Programmatic SEO pages
`comparison-page`	Comparison page writing
`schema-markup`	Structured data markup

Ads & Analytics

Sub-Skill	Description
`analytics-tracking`	Analytics tracking setup
`paid-ads`	Paid ad strategy/copy
`ab-test`	A/B test design

Strategy & Growth

Sub-Skill	Description
`launch-strategy`	Product launch strategy
`pricing-strategy`	Pricing strategy
`retention`	Retention improvement strategy
`churn-analysis`	Churn analysis
`growth-experiments`	Growth experiment design
`referral-program`	Referral program design
`content-strategy`	Content strategy development

Instructions

Step 1: Define Objective and Constraints

marketing_brief:
  objective: [단일 KPI - conversion rate, CTR, activation]
  target_audience:
    segment: [고객 세그먼트]
    pain_points: [주요 문제점]
    terminology: [사용하는 용어]
  channel: [LP, email, social, SEO, ads]
  format: [형식]
  offer:
    value_prop: [가치 제안]
    positioning: [포지셔닝]
    proof_points: [증거 포인트]

Step 2: Select the Sub-Skill

Selecting the right sub-skill for the situation:

# CRO 필요 시
→ page-cro, signup-flow, onboarding, form-optimization, paywall

# 카피 필요 시
→ copywriting, copy-editing, email-sequence, social-content

# SEO 필요 시
→ seo-audit, programmatic-seo, comparison-page, schema-markup

# 광고/분석 필요 시
→ analytics-tracking, paid-ads, ab-test

# 전략/그로스 필요 시
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Writing structured prompts:

## Marketing Asset Request

### Product Context
- **Product**: [제품명]
- **Category**: [카테고리]
- **Stage**: [단계 - early, growth, mature]

### Audience
- **Segment**: [타겟 세그먼트]
- **Pain Points**: [1-3개 문제점]
- **Current State**: [현재 사용하는 솔루션]

### Offer
- **Value Prop**: [핵심 가치 제안]
- **Differentiator**: [차별화 포인트]
- **Proof**: [신뢰 요소 - 숫자, 고객사, 수상]

### Constraints
- **Tone**: [톤 - professional, casual, bold]
- **Brand Voice**: [브랜드 보이스 가이드]
- **Do NOT**: [하지 말아야 할 것들]

### Output Format
- [원하는 형식 - table, checklist, bullets]

Step 4: Generate and Validate

# 생성
claude task "sub-skill명으로 마케팅 에셋 생성"

# 검증 체크리스트
- [ ] KPI 정합성
- [ ] 타겟 오디언스 적합성
- [ ] 브랜드 보이스 일관성
- [ ] 실행 가능성 (actionable)

Step 5: Handoff + Measurement

## Implementation Checklist
- [ ] 에셋 퍼블리싱
- [ ] 트래킹 이벤트 설정
- [ ] 성공 임계값 정의

## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | 페이지 조회 | baseline |
| cta_click | CTA 클릭 | +20% vs control |
| signup_complete | 가입 완료 | +15% vs control |

## A/B Test Proposals
1. [가설 1]: [변형] vs [컨트롤]
2. [가설 2]: [변형] vs [컨트롤]

Examples

Example 1: Landing Page CRO

Prompt:

Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.

Expected output:

CRO checklist prioritized by impact/effort
3 A/B test hypotheses with expected lift
Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt:

Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.

Expected output:

## Welcome Sequence

### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile

### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video

### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow

### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template

### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help

## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
| Email 2 | 45%+ | 15%+ |
| Email 3 | 40%+ | 20%+ |
| Email 4 | 35%+ | 12%+ |
| Email 5 | 40%+ | 15%+ |

Example 3: Programmatic SEO

Prompt:

Create a programmatic SEO template for comparison pages.
Target: "[Tool A] vs [Tool B]" searches.
Include: H1, meta description, comparison table, CTA.

Expected output:

Page template with placeholders
Schema markup (JSON-LD)
Internal linking strategy
Content guidelines per section

Best practices

One KPI per deliverable: Avoid mixing goals
Audience specificity: Use segment-specific needs and terminology
Instrument measurement: Set up tracking before launch
Iterate with data: Treat outputs as hypotheses

Common pitfalls

Mixing multiple goals: Multiple goals in a single asset
Missing audience context: Unclear who it is for
No tracking/validation plan: Cannot measure effectiveness

Troubleshooting

Issue: Output is generic

Cause: Vague product/audience information Solution: Provide positioning, competitors, and proof points

Issue: Output conflicts with brand voice

Cause: No tone/voice constraints Solution: Provide brand do/don't lists and sample copy

Issue: Can't measure impact

Cause: Tracking events undefined Solution: Define events and success thresholds in advance

Output format

## Marketing Asset Report

### Brief Summary
- **Sub-Skill Used**: [sub-skill]
- **Objective**: [KPI]
- **Audience**: [segment]

### Deliverable
[generated asset]

### Implementation Checklist
- [ ] Asset ready
- [ ] Tracking configured
- [ ] Success criteria defined

### A/B Test Plan
| Test | Hypothesis | Metric | Expected Lift |
|------|------------|--------|---------------|
| Test A | [hypothesis] | [metric] | [%] |

Multi-Agent Workflow

Validation & Retrospectives

Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories
Round 2 (Analyst): Review of KPI alignment and prompt structure
Round 3 (Executor): Check output format and actionability

Agent Roles

Agent	Role
Claude	Brief composition, asset creation
Gemini	Competitor research, trend analysis
Codex	Tracking code generation, automation

Metadata

Version

Current Version: 1.0.0
Last Updated: 2026-01-21
Compatible Platforms: Claude, ChatGPT, Gemini, Codex

About this skill

When to use this skill

Quick Start — Unity3D game marketing scenario

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Copywriting

SEO

Ads & Analytics

Strategy & Growth

Instructions

Step 1: Define Objective and Constraints

Step 2: Select the Sub-Skill

Step 3: Build the Prompt

Step 4: Generate and Validate

Step 5: Handoff + Measurement

Examples

Example 1: Landing Page CRO

Example 2: Email Sequence

Example 3: Programmatic SEO

Best practices

Common pitfalls

Troubleshooting

Issue: Output is generic

Issue: Output conflicts with brand voice

Issue: Can't measure impact

Output format

Multi-Agent Workflow

Validation & Retrospectives

Agent Roles

Metadata

Version

Related Skills

Tags