Description
Complete framework for selling HYBRID ($199/month) — the premium product that combines 13 AI agents with human coaching.
When to Use This Skill
- Qualify leads between HYBRID and ASCEND
- Prepare sales calls
- Handle price objections
- Design post-call follow-up
- Analyze HYBRID pipeline
HYBRID PRODUCT
Positioning
"HYBRID is for people who know they need help to be consistent. It's not weakness — it's intelligence."
Value Proposition
- 13 AI agents working 24/7 (personalization)
- Weekly human coaching (accountability)
- Real-time adjustments (adaptation)
- 30-day guarantee (low risk)
Pricing
- $199 USD/month
- Commitment: 3 months minimum
- Total: $597
- One-time payment discount: 10% ($537)
HYBRID vs ASCEND QUALIFICATION
5-Question Framework
-
"Have you tried transforming your physique before? What happened?"
- Multiple failures → HYBRID
- Previous success → ASCEND
-
"On a scale of 1-10, how disciplined do you consider yourself?"
- 1-6 → HYBRID
- 7-10 → ASCEND
-
"Do you prefer step-by-step guidance or figuring it out on your own?"
- Guidance → HYBRID
- Autonomy → ASCEND
-
"Do you have a defined budget?"
- $200+/month → HYBRID candidate
- <$150/month → ASCEND
-
"Why now? What changed?"
- Life event → HYBRID
- Optimization → ASCEND
Quick Scoring
| Signal | Points |
|---|---|
| Multiple failures | +3 |
| Self-discipline <6 | +2 |
| Prefers guidance | +3 |
| Budget $200+ | +2 |
| Urgent event | +2 |
| Age 45+ | +1 |
| Health condition | +1 |
- 0-4 → ASCEND
- 5-8 → HYBRID candidate
- 9+ → Strong HYBRID
CALL STRUCTURE (20-30 min)
1. CONEXIÓN (3 min)
→ Rapport + contexto
2. DESCUBRIMIENTO (7 min)
→ Preguntas de calificación
→ Identificar dolor real
3. AGITACIÓN (5 min)
→ Consecuencias de no actuar
→ Contraste con futuro deseado
4. SOLUCIÓN (5 min)
→ HYBRID como el puente
→ 13 agentes + coaching humano
5. OFERTA (5 min)
→ $199/mes × 3 meses
→ Garantía 30 días
6. CIERRE (5 min)
→ Manejar objeciones
→ Obtener decisión
OBJECTIONS AND RESPONSES
"It's too expensive"
"How much have you spent in the last 2 years on attempts that didn't work? Most people tell me $1,000-2,000. HYBRID son $597 for 3 months with guaranteed results."
"I need to think about it"
"What specifically do you need to think about? I'll hold your spot for 48 hours, but people who 'think about it' generally don't do it."
"I'd prefer to start with ASCEND"
"If your problem is discipline, ASCEND probably won't work for you. I'd prefer you start with HYBRID, build the habit, and then decide."
"I don't have time"
"HYBRID adapts to your time, not the other way around. The system works 24/7 and calls are 30 min weekly. Do you really not have 30 minutes?"
SUCCESS METRICS
| Metric | Goal |
|---|---|
| Qualified HYBRID leads/week | 5 |
| Calls/week | 3 |
| Close rate | 33% |
| Closes/month | 4 |
| HYBRID MRR | $796+ |
| Monthly churn | <10% |
PRE-CALL CHECKLIST
- I reviewed the lead's qualification
- I researched their profile/content
- I prepared answers to likely objections
- I have the payment link ready
- I have my calendar open for onboarding
- I am in a quiet, professional place
POST-CALL CHECKLIST
- I documented the outcome
- I sent a summary email (if it didn't close)
- I scheduled a follow-up (if they asked for time)
- I sent the payment link (if it closed)
- I scheduled onboarding (if it closed)
- I updated the pipeline