- Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input.
- Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria.
- Evaluate channel roles and exclusions from first principles; do not require every
supported platform. For a channel outside the twelve-platform contract, load
ads/references/additional-platforms.mdand return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. - Before proposing Meta budgets, learning-phase expectations, bidding,
consolidation, or performance forecasts, collect the account, Pixel, and
conversion cold-start dimensions per the contract in
skills/ads-meta/SKILL.md. When any dimension is cold orunknown, plan for measurement validation, explicit creative hypotheses, staged reversible tests, and confidence labels; do not apply mature-account benchmarks to missing history. - Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence.
- Phase prerequisites before launch, learning, optimization, and scale.
- Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition.
- Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize mutation gates.