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Skillssocial-media-publishing

social-media-publishing

Marketing & growth

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Updated 10-15 12:35

About this skill

Social Media Publishing

Overview

Use this skill to package publishing and distribution work as a reusable workflow instead of repo-specific one-offs.

Keep campaign assets in the active project. Keep durable repo-specific publishing conventions in the owning repo. The current bundled channel helpers cover Reddit, LinkedIn, X, Modal-backed YouTube uploads, and initial dry-run scaffolds for Instagram and TikTok.

Workflow

  1. Decide whether the content needs to be published at the source first, for example in a blog repo.
  2. Keep campaign state in the active repo, not in this skill.
  3. Choose the post shape with the user first: gallery, self, link, or image.
  4. Inspect subreddit flairs before posting when flair is required or likely to matter.
  5. Prefer a plan file for repeatable or multi-step posts.
  6. Dry-run the plan before live submission when paths, long comments, or strict communities are involved.
  7. After posting, update the project-local tracker with the post URL, comment URL, and moderation outcome.
  8. For source-post workflows, default to publishing the post publicly (set hidden: false in frontmatter unless the user explicitly asks for a private/draft post).

Blog-backed publishing

If the user asks to publish the source post itself before distribution, read:

  • references/blog/publishing.md

Keep durable repo-specific publishing mechanics in the owning repo and in the reference file, not in this top-level skill body.

Reddit

Use the bundled CLI at scripts/reddit/cli.py.

For live commands and plan structure, read:

  • references/reddit/workflow.md
  • references/reddit/plan-schema.md

If the content is Codex / App Server / coding-agent-internals related and you expect repeated Reddit distribution, also read:

  • references/reddit/topics/codex.md

Core commands:

python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/reddit/cli.py status
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/reddit/cli.py list-flairs --subreddit OpenAI
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/reddit/cli.py list-submissions --max-items 20 --days 7
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/reddit/cli.py comment --post-url https://reddit.com/r/OpenAI/comments/abc123/example/ --text-file /abs/path/comment.md --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/reddit/cli.py submit-plan --plan /abs/path/post-plan.json --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/reddit/cli.py submit-plan --plan /abs/path/post-plan.json

The CLI supports:

  • flair discovery
  • gallery submission
  • image submission
  • link submission
  • self-post submission
  • optional first-comment posting
  • standalone commenting on existing posts
  • authenticated submission history lookup

LinkedIn

Use the bundled LinkedIn CLI at scripts/linkedin/cli.py for local LinkedIn publishing.

Read first:

  • references/linkedin/posting.md
  • references/linkedin/copy.md

If LinkedIn app product access changes, company pages are involved, or analytics/read-back is needed:

  • references/linkedin/community-management.md

Only if setup or re-auth is needed:

  • references/linkedin/auth.md

Current supported flow:

  • local OAuth authorization
  • Community Management API scope presets and capability probes
  • runtime/auth inspection via status
  • identity check
  • text posts
  • article or URL shares
  • single-image posts
  • single-video posts
  • multi-image posts
  • comments on posts
  • comment read-back
  • organization/page role lookup
  • member post and video analytics
  • machine-readable JSON output by default, plus optional --plain inspection mode
  • stderr-only progress for long-running video uploads via --progress

Core commands:

python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py status
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py authorize
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py authorize --scope-preset community
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py community-status
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py whoami
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py post --text-file /abs/path/body.txt --url https://example.com/post --title "Post title" --description "Short description" --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py post-image --text-file /abs/path/body.txt --image /abs/path/cover.jpg --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py post-video --text-file /abs/path/body.txt --video /abs/path/video.mp4 --title "Public video title" --thumbnail /abs/path/thumbnail.png --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py post-video --text-file /abs/path/body.txt --video-url https://example.com/video.mp4 --title "Public video title" --thumbnail /abs/path/thumbnail.png --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py post-images --text-file /abs/path/body.txt --image /abs/path/slide-1.jpg --image /abs/path/slide-2.jpg --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py comment --post-urn urn:li:ugcPost:... --text-file /abs/path/comment.txt --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py list-comments --post-urn urn:li:ugcPost:...
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py organization-acls
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py member-post-analytics --post-urn urn:li:share:... --metric IMPRESSION
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py member-video-analytics --post-urn urn:li:ugcPost:... --metric VIDEO_PLAY
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/linkedin/cli.py --json list-posts --count 5

For polished LinkedIn native video posts, always pass --title; LinkedIn shows it as the media title below the player. Pass --thumbnail when a custom cover is available. If --title is omitted, the helper leaves the media title unset instead of deriving one from a temporary download filename.

This helper uses machine-local generated secrets under ~/.secrets/linkedin/ and should stay one-user until the workflow is more mature.

Instagram

Use the bundled Instagram CLI at scripts/instagram/cli.py for local Instagram publishing preparation.

Read first:

  • references/instagram/posting.md

Current supported flow:

  • runtime/config inspection via status
  • dry-run validation for image posts, video/Reel posts, and carousel posts
  • machine-readable JSON output by default, plus optional --plain inspection mode
  • live publishing intentionally disabled pending Meta app/account/token setup

Core commands:

python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/instagram/cli.py status
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/instagram/cli.py post-image --text-file /abs/path/caption.txt --image-url https://example.com/image.jpg --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/instagram/cli.py post-video --text-file /abs/path/caption.txt --video-url https://example.com/video.mp4 --reel --share-to-feed --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/instagram/cli.py post-carousel --text-file /abs/path/caption.txt --media-url https://example.com/1.jpg --media-url https://example.com/2.jpg --dry-run

TikTok

Use the bundled TikTok CLI at scripts/tiktok/cli.py for local TikTok publishing preparation.

Read first:

  • references/tiktok/posting.md

Current supported flow:

  • runtime/config inspection via status
  • dry-run validation for video posts and photo-mode posts
  • machine-readable JSON output by default, plus optional --plain inspection mode
  • live publishing intentionally disabled pending TikTok developer app/OAuth/API review setup

Core commands:

python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/tiktok/cli.py status
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/tiktok/cli.py post-video --text-file /abs/path/caption.txt --video-url https://example.com/video.mp4 --privacy SELF_ONLY --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/tiktok/cli.py post-video --text "Short caption" --source FILE_UPLOAD --video /abs/path/video.mp4 --ai-generated --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/tiktok/cli.py post-photos --title "Photo title" --description-file /abs/path/description.txt --photo-url https://example.com/1.jpg --photo-url https://example.com/2.jpg --cover-index 0 --privacy SELF_ONLY --dry-run

YouTube

Use the bundled YouTube CLI at scripts/youtube/cli.py for local YouTube publishing through the existing Modal upload engine.

Read first:

  • references/youtube/posting.md

Current supported flow:

  • runtime/config inspection via status
  • upload from a public direct --video-url through Modal
  • upload from a local --video by staging into the Modal cache volume, then calling Modal
  • intentionally small upload surface: video, title, description, optional thumbnail, optional privacy
  • machine-readable JSON output by default, plus optional --plain inspection mode
  • stderr-only progress via --progress

Core commands:

python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/youtube/cli.py status
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/youtube/cli.py upload-video --video /abs/path/video.mp4 --title "Video title" --description-file /abs/path/description.md --privacy private --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/youtube/cli.py --progress plain upload-video --video /abs/path/video.mp4 --title "Video title" --description-file /abs/path/description.md --privacy unlisted
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/youtube/cli.py upload-video --video-url https://example.com/video.mp4 --title "Video title" --description-file /abs/path/description.md --privacy unlisted --dry-run

YouTube is Modal-backed by design. The CLI is personal-account-first: credentials id ADITHYAN, notify subscribers on, made-for-kids off, embeddable on. Do not import WIN or duplicate the local YouTube uploader in this skill unless Modal becomes a proven bottleneck.

X

Use the bundled X CLI at scripts/x/cli.py for local X posting.

Read first:

  • references/x/posting.md
  • references/x/copy.md

Only if setup is still missing:

  • references/x/auth.md

Current supported flow:

  • runtime/auth inspection via status
  • text posts
  • native video posts from a local file or public direct video URL
  • machine-readable JSON output by default, plus optional --plain inspection mode
  • stderr-only progress for long-running video uploads via --progress

Core commands:

python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/x/cli.py status
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/x/cli.py post --text-file /abs/path/body.txt --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/x/cli.py post-video --text-file /abs/path/body.txt --video /abs/path/video.mp4 --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/x/cli.py post-video --text-file /abs/path/body.txt --video-url https://example.com/video.mp4 --dry-run
python3 ~/GitHub/agents/skills-source/owned/social-media-publishing/scripts/x/cli.py post --text-file /abs/path/body.txt

Packaging Rules

  • Keep the skill reusable and the campaign local.
  • Draft assets go in <repo>/tmp/social/<channel>/<slug>/ (gitignored, throwaway). Do not put drafts in capture/ or other tracked folders.
  • Keep credentials in environment variables or the user's authenticated tools, not in project files.
  • Use absolute paths in ad hoc commands when possible.
  • Use relative paths inside plan files when the plan lives next to the assets.
  • Prefer plan files over long shell commands once the post has more than a title plus one asset.
  • If the social post depends on a live blog URL, publish and verify the blog post first.

Resources

  • scripts/reddit/cli.py: Reddit CLI entrypoint.
  • scripts/reddit/: self-contained Reddit helpers and models.
  • references/blog/publishing.md: blog publication workflow before distribution.
  • references/reddit/workflow.md: operational Reddit workflow.
  • references/reddit/plan-schema.md: portable Reddit plan-file contract.
  • scripts/youtube/cli.py: Modal-backed YouTube upload CLI.
  • references/youtube/posting.md: YouTube upload workflow and route contract.
  • scripts/linkedin/cli.py: local LinkedIn posting CLI.
  • references/linkedin/posting.md: LinkedIn posting setup and usage.
  • references/linkedin/copy.md: LinkedIn copy defaults and reusable post baselines.
  • references/linkedin/community-management.md: Community Management API access, tiers, and next upgrade path.
  • scripts/x/cli.py: local X posting CLI.
  • references/x/posting.md: X posting setup and usage.
  • references/x/copy.md: X copy defaults.
  • scripts/instagram/cli.py: Instagram dry-run publishing prep CLI.
  • references/instagram/posting.md: Instagram setup, provider constraints, and dry-run usage.
  • scripts/tiktok/cli.py: TikTok dry-run publishing prep CLI.
  • references/tiktok/posting.md: TikTok setup, provider constraints, and dry-run usage.