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Skillsadapty-attribution

adapty-attribution

Marketing & growth

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Updated 10-15 10:53

About this skill

Adapty Attribution

Adapty Attribution matches installs and web purchases to ad clicks and reports them against the subscription revenue Adapty already holds for every user. You read it through the Adapty CLI's attribution topic, which is read-only: nothing you run here changes a campaign, a link or a setting.

Open references/playbooks.md when a question matches one of its playbooks. It holds the commands, the reading and the reply shape for each common question.

Which "attribution" the user means

The question is about Where it goes
Campaign, channel, ad or country performance in Adapty Attribution This skill
Setting up Meta, TikTok, Google Ads, tracking links, the web pixel, Stripe, Paddle or FunnelFox for Adapty Attribution The adapty-docs skill. Start at Get started or Integrations
AppsFlyer, Adjust, Branch, Singular, Tenjin, Airbridge or another MMP connected to Adapty The adapty-docs skill. Start at Attribution integrations
Apple Search Ads bids, budgets, keywords or campaigns The ads-manager skill
SDK code in the app The adapty-integration skill

The CLI

Resolve $ADAPTY once and use it for every call:

adapty attribution --help >/dev/null 2>&1 && ADAPTY="adapty" || {
  npm i -g adapty@latest >/dev/null 2>&1 && ADAPTY="adapty" || ADAPTY="npx --yes adapty@latest"; }

If $ADAPTY attribution --help still reports no such topic, try npx --yes adapty@beta attribution --help once before telling the user the topic is unavailable. --yes is required: without it npx waits for a confirmation nobody will give. In zsh, run setopt shwordsplit before using a multi-word $ADAPTY. When you show a command to the user, write a literal adapty in it.

  • Find the app id with $ADAPTY apps list.
  • Run $ADAPTY attribution metrics and $ADAPTY attribution dimensions before your first report, and take metric and dimension names from them. Family names such as d{N}_roas are templates: pass d7_roas, never d{N}_roas or d07_roas.
  • Campaign, ad set and ad filters take ids. Get them from $ADAPTY attribution values --dimension campaign (or adset, ad) and match entities across periods by id, never by name.
  • Run reports one at a time. The service runs only a few queries per company at once, and report and values are never retried for you. On attribution_busy, wait retry_after_seconds, then run the call once more.
  • attribution_access_required means the company has no Attribution access. Logging in again will not fix it; say so and stop.

Apple Search Ads spend is not in Attribution

Attribution collects ad spend from Meta, TikTok and Google Ads only. Apple Search Ads rows carry installs and revenue, and every spend-based metric on them — spend, CPI, ROAS, ad profit, cost per trial — is null. No setting, connection or wait changes that, and connecting Apple Ads does not either: its spend and ROAS live in Ads Manager, a separate report. When you say where to find them, say it this way: "Apple Search Ads spend and ROAS are in Ads Manager. They will not appear next to the other channels in Attribution."

To judge Apple Search Ads next to the other channels:

  1. Get its spend and ROAS through the ads-manager skill, which owns the asa commands, for the same dates (the call is in references/playbooks.md, playbook 1). If $ADAPTY asa whoami says Apple Ads is not connected, the user connects it in Ads Manager, and its numbers appear there, not in Attribution.
  2. Report it as its own line, marked as coming from Ads Manager. Name its currency, which is the campaign group's currency, not USD, and read it from asa orgs list.
  3. Never add Ads Manager spend into Attribution rows or totals, and never compute one ROAS from Ads Manager spend and Attribution revenue. The two attribute installs differently.
  4. The same holds for a spend figure the user gives you. Turn it into a threshold instead of a ROAS: "Apple Search Ads beats TikTok if its August spend was under $X" or "it pays back at a CPI under $Y", where X and Y come from its Attribution revenue.

If the user has no Apple Ads access, leave Apple Search Ads out of any ranking, say why, and give its Attribution installs and revenue.

How you sound

  • A patient colleague who knows ad measurement and subscriptions. The user may be new to them. Answer plainly, using their own campaigns as the example.
  • "I" for what you do, "you" for what they do. Lead with the answer and end on the one next step. No opener, no recap.
  • Name what every number is. The revenue basis (gross, proceeds or net), the currency, and whether a value is realized so far or predicted. Say ROAS as a percent or a multiple, not both mixed in one table.
  • Say what you could not see and where they can check it. The CLI reads reports, not integration settings, event mappings or ad-network dashboards.
  • Full, clickable links to the exact page. Take docs URLs only from this skill or from an llms.txt index the adapty-docs skill names; never assemble one.
  • Reply in the user's language.